On October 26th, the "Closed Door Seminar on the Digital Transformation of Property and Casualty Insurance" jointly sponsored by China Banking and Insurance News and China Financial Certification Center (CFCA) was successfully held in Beijing. Zhao Cen, Vice Dean of the Fintech Research Institute of Tsinghua University and Director of the Cultural and Creative Finance Research Center of the National Institute of Financial Research of Tsinghua University, Cheng Chunxia, head of the core team of Ping An Property & Casualty Insurance Technology Center, Cheng Yubin, senior solution expert of CFCA, and Mr. Gao Wei, Product Director of Jingli Lianxun (Beijing) Information Technology Co., Ltd., came to the scene to share the topic.
At the seminar, Zhao Cen took "Technology-driven Innovation and Development of Insurance Industry" as the theme, and explored the change law of the development mode of insurance technology in today's financial ecology. He pointed out that China's insurance technology development has entered the third stage, that is, the stage of deep empowerment of the insurance industry by science and technology, abandoning the linear thinking logic of the traditional financial system, completely based on the customer-centric thinking mode, and customer-oriented has become the central idea of emphasizing service. In the process of product and service development and design, we must emphasize agile development and rapid iteration, and we should seize the service scenarios based on Internet technology, provide a comprehensive solution of insurance + service, and shift passive risk management to active risk management. The reform of financial technology aims to change people's trading methods and lives, in the entire insurance business chain, from pricing, sales, underwriting, claims, including the application of funds, the entire link is combined with technology, so that the entire business chain becomes more three-dimensional, can continue to meet the new needs of the industry and consumers. Zhao Cen also shared four types of insurance technology, the digital transformation of traditional companies, the new Internet-based intermediary platform and the new Internet insurance model.
Zhao Cen
Cheng Yubin talked about the direction of insurance digital transformation from the perspective of digital security. He pointed out that on the one hand, in the traditional sales model, offline customers may have fraudulent behavior, based on this, the property insurance field needs the power of science and technology to stimulate the vitality of the development of the property insurance industry, and through business philosophy and business model innovation, to ensure the security of the entire property insurance business data, including from a series of financial means, sales methods, internal management and other dimensions to reshape the industry; on the other hand, in the digital transformation of property insurance business direction, it is necessary to start from the online big data analysis management system, combined with offline channels. Effectively solve the problems of product price, product quality, channel support, etc., and extend to the business of science and technology enterprises, so as to reach more industry fields and provide open insurance services. Finally, Cheng Yubin emphasized that through the way of insurance + technology, the digital transformation of the insurance industry can be effectively promoted.
Cheng Yubin
Through data precipitation, future thinking is transformed from the past experience-driven model to a data-driven model. Cheng Chunxia put forward the special idea of "from business data to data operation", through the data-driven model, to control the current operation and operation; through the entire data operation, it will be possible to achieve the decision-making mechanism to subvert the past, the organizational form to the past, the business model and personnel structure will also be subverted. The future model, how to deepen the data in the future, and explore the future ecology, can we establish a relatively benign interaction with customers, and realize business transformation mainly through data-driven applications and scenarios in the whole data.
Cheng Chunxia
Gao Wei directly gave the digital auto insurance direct sales solution at the seminar, he stressed that China's auto insurance market has shifted from an incremental market to a stock market, due to the slowdown in the growth of new cars, insurance companies are paying more attention to the retention and retention of renewal customers, as well as the determination of value. Digital direct marketing is through information analysis and refined management of the scenes and links, through the analysis of the right time, accurate timely communication with the target customer group, improve the conversion rate and renewal rate.
Gao Wei
Du Zengliang, Member of the Party Committee and General Manager of China Banking and Insurance Media Co., Ltd., and Zhao Yu, Assistant General Manager of China Financial Certification Center (CFCA), attended the seminar and delivered speeches. About 50 middle and senior management cadres from various property insurance institutions and insurance technology companies attended the event.