"Iron must also be hard", the stone also applies this truth, must have wonderful viewing conditions, and then can consider the value-added space, otherwise, everything will become empty talk.
1. The stone itself should be brilliant, or the comprehensive conditions are high, or the single conditions are exquisite
Shape, quality, color, pattern, rhyme, the bottom line of a stone's comprehensive score depends on its shortest board, if all aspects of the conditions are in the middle and upper class, or even reach the top level, then it is definitely a "potential stock". If a stone, in the overall condition is good basically, there is a very prominent aspect, or the image is realistic, or the charm is far-reaching, or it is rare to see, reaching the level of one of the best, then its value-added space is also very huge. Therefore, the premise of value-added is that it has sufficient value.
2. Have a mature market
The concept of mature markets is relative to that of emerging markets.
Emerging markets: Emerging markets are in the growth stage, the scale is small, the existing defenders are temporarily vacant, the speed of development is relatively fast, and it belongs to the period of competition for supremacy.
Mature markets: Mature markets have generally existed for a considerable period of time, with a certain scale and effect, showing a state of slow development, and most of the good commodities will be sent directly to the existing defenders. The preliminary preparation of mature markets has been completed, usually a relatively complete market law and rules have been formed, the competition mechanism has been established, and the degree of market transaction is high. In other words, the market is hot and the goods are popular.
Mature markets have a large number of buyers and capital inflows, which is conducive to the transaction of high-priced stones. The ultimate goal of developing the market is undoubtedly to reach a deal, so the mature market has a non-negligible role in the circulation of ornamental stones, especially high-priced stones.
3. Post-branding
The creation here can be further refined into in-depth creation and vigorous publicity.
In the in-depth creation of stone appreciation works, seating and performance can best highlight the visual effect. The role of the seat is mainly to support the main body, bake the theme, decorate the decoration, balance the center of gravity, coordinate the color, and fill in the gaps. By matching seats, you can enhance the posture and charm of the ornamental stone image.
Similarly, a well-placed performance scene can also stimulate the aura of the stone itself at a deeper level. Just the right number of seats and performances will naturally add a lot of color to the ornamental stones. For this point, I will not dwell on it too much here.
4. Promote it vigorously
Many stone friends will be diligent in sending it to the boutique exhibitions of various exhibitions after viewing the stone on the income side. This, of course, makes sense. Popularity is one of the important factors affecting the price of a viewing stone. This is the same as the need for stars to "exposure" is a principle, when a viewing stone becomes a "face familiar" level collection, the number of people who pay attention to it will naturally increase, and the price will also rise, but these are based on the premise that their own conditions are good enough.
For example, the price of some famous stones such as "chicken out of the shell" and "years" has also soared in exposure.
Publicity is not limited to participation in the exhibition, "showing up" in magazines, leaving a shadow on TV, and "competing for glory" in various strange stones from the media are all ways to choose. The value of a work of art with a brand image rises as the brand rises.
Looking at the stone world, there are not a few ornamental stones that are sold 10 times and 100 times. Each case of high-priced transactions can be used as technical stickers for us to discuss, the purchase of collections - seated exhibitions - publicity packaging - put on the market - the final sale, this is a series of interlocking processes, each of which has a specific role and significance, but in fact, high-priced transactions are not far away, the key is to see if there is a heart.
Q: What stones are easier to sell?
A: Four kinds of stones are easier to sell:
First, a person with a good stone and little fame, his stone is easier to sell.
Because most customers have no fear of such people, dare to ask, but also feel affordable, and even have the pleasure of picking up leaks.
Second, a person with eyesight and dares to buy fine products, his stones are easier to sell.
Because first of all, these are boutiques, and he buys them at a high price, customers can understand, so the customers who can accept them are basically mature, high-end players.
Third, the well-ordered fine stones are easier to sell.
With the reduction and depletion of resources, the opportunity to pick up leaks is getting less and less, the principle of collecting stones and hiding stones is based on fine products, and the most potential for appreciation is fine stones, especially the famous products that are recognized as entering the famous classics. Fine stones sell one less, and sell and cherish!
Fourth, the real famous fine stones are easier to sell.
Because in addition to artistic value, famous boutiques also have brand value and humanistic value, and naturally have high economic value and appreciation space. Collecting famous collections is the future high-end collection behavior and trend.
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