At present, China's home appliance industry is in a critical period of optimizing the industrial structure and transforming the growth momentum, striving to achieve the development goals of building a smart home appliance ecology, promoting the green development of the industrial chain, and accelerating digital transformation, and innovation has become the primary task of China's home appliance industry during the "14th Five-Year Plan" period. Under the background of such a situation, on October 28, the 2021 China Household Electrical Appliances Technology Conference with the theme of "Wisdom, Health, Green and Materials" sponsored by the China Household Electrical Appliances Association was held in the beautiful Hefei. This annual technology feast in the field of home appliances attracted more than 800 experts and engineering and technical personnel from home appliance research and development, manufacturing enterprises and upstream and downstream of the industrial chain, as well as representatives of colleges and universities and scientific research institutions (offline + online). The unprecedented scale of the conference focused on the development trend of international home appliance technology and various common technologies closely related to home appliances, and explored the technical path of China's home appliance industry to become a global leader in home appliance technology innovation.
"In today's world, uncertainty is the new normal. We must innovate and compete for the first, innovate and make changes, open a new situation in the changing situation, and cultivate opportunities in the crisis", this technical conference has received great attention from the upper leaders, and Zhang Chonghe, president of the China Light Industry Federation, personally attended the meeting to guide. In his speech, he pointed out that in the new stage of development, smart and healthy home appliances, fashionable individual home appliances, high-end consumer home appliances, old-age innovative home appliances, and green and low-carbon construction have put forward high-quality development requirements for the home appliance industry. The vigorous development of intelligent information technology has provided technical support for the innovation of home appliance technology; The demand for ageing products serving the aging population provides development opportunities for the innovation of home appliance technology; The escalating consumer demand provides transformation space for the cross-border integration of the home appliance industry.
Undoubtedly, the development of the home appliance industry is in a period of important opportunities. Based on this, Zhang Chonghe put forward five suggestions for the scientific and technological innovation and development of the home appliance industry:
1. Strengthen basic research and original innovation, and improve core competitiveness. 2. Strengthen cutting-edge leading technology research and improve advanced development capabilities. 3. Accelerate research on green transformation technologies and improve the potential for energy conservation and emission reduction. 4. Strengthen the technical research of user products and improve the ability to adapt to demand. 5. Strengthen industrial collaborative technology research and improve the ability of integrated development.
Zhang Chonghe, president of the China Light Industry Federation
The plenary meeting was presided over by Tao Xiaonian, chairman of the China Household Electrical Appliances Association, Wang Lei, secretary general of the China Household Electrical Appliances Association, Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, and Zhu Jun, vice chairman of the China Household Electrical Appliances Association.
Tao Xiaonian, chairman of The China Household Electrical Appliances Association
Intelligent transformation continues to advance
Smart home has become a "compulsory course" for the next hundred years
As Chairman Zhang Chonghe said, China's home appliance industry has entered a new stage of development, smart and healthy home appliances, fashionable home appliances, high-end consumer home appliances, suitable for the elderly innovative home appliances, green and low-carbon construction, all put forward high-quality development requirements for the home appliance industry. Among them, in terms of intelligent technology, the broad prospect of smart home is an indisputable fact, and it will undoubtedly continue to maintain a strong growth pattern in the next few years. The first keynote speech "Application of Blockchain Technology in the Field of Smart Home and Decentralized Thinking of Smart Home" brought by Professor Wang Feiyue of the Institute of Automation of the Chinese Academy of Sciences mentioned the very cutting-edge smart home concept, which detonated the whole field, which was refreshing and opened the brain.
Wang Feiyue believes that "smart home" is a problem that China must solve as it moves towards the next hundred years and becomes a leading country in science and technology in the world. Through smart home, human beings can realize the wisdom of home life, home work, home production, and home education, forming an ecological system of smart home, allowing people and machines to perform their duties, and the relationship between man and machine is more harmonious. However, the current technology and the immaturity of the ecology make the interconnection and intelligence of the smart home insufficient, becoming a data island in the information age, unable to further meet the needs of residents.
Professor Wang Feiyue, Institute of Automation, Chinese Academy of Sciences
So, how to define the real function of the smart home, and the real needs of the user that needs to be met? In this regard, Wang Feiyue proposed a near-future smart home standard - "6S" smart home, according to him, the basic function implementation of "6S" should meet physical security (Safety), information security (Security), sustainable development (Sustainability), personalized needs (Sensitivity), service (Service), wisdom (Smartness). Further, to achieve such a "6S" smart home, people's privacy and the protection of various rights and interests have become extremely important. Therefore, the concept of "federal home" needs to be completed with blockchain technology. "I hope that the realization of smart homes can make human society more humane, more conducive to physical and mental health, and have a more noble style." The family is the most basic unit of human society, and the wisdom of the family is the most critical step and the most meaningful step of artificial intelligence. ”
Liu Jianguo, vice president of Haier Zhijia Co., Ltd., also believes that the smart home/smart home market space that is still growing rapidly is huge, but at the same time, with the transformation of the Internet of Everything to the Intelligent Connection of All Things, the complexity and intelligence of the scene have gradually improved. There are more and more smart devices in the user's home, and various brands and various solutions are emerging in an endless stream, which makes the smart experience of the user's home still face many challenges. In this regard, Liu Jianguo put forward the suggestion of empowering high-order scenarios with the wisdom brain to achieve distributed intelligent perception decision-making. At the same time, he stressed that Haier Zhijia's creation of "Zhijia Brain" is to install "brain chips" for Zhijia. Let all the network devices in the whole house can independently perceive the state of the device, the internal and external environment and the needs of people, take the user needs as the center, think independently, provide users with intelligent decision-making services, and let the home realize the evolution from "intelligence" to "wisdom".
Liu Jianguo, Vice President of Haier Zhijia Co., Ltd
On the other hand, the potential space and scene landing of smart homes are also increasingly beginning to reflect "ageability". For enterprises that cut into the field of smart home, the "ageability" based on health function is reflected in the landing and use of intelligent products, which will bring opportunities for enterprises to seize the market share of intelligent products. Zhao Zhenyu, president of the Academia Sinica of Panasonic Home Appliances (China) Co., Ltd., mentioned in the "Suggestions on the Development of UI and Function of Elderly Home Appliance Products" that the market for old home appliances is becoming a new blue ocean for the home appliance industry, containing great potential for development. "Age-appropriate design is not a simple font enlargement, sound amplification, function reduction, good design should follow the function / use / emotion / quality / environmental protection first five principles." At the same time, we should build a healthy smart community + smart home care model with the family as the core and the community as the basis. ”
In terms of innovative technologies such as intelligence, digitalization and health based on smart home scenes, Zhao Zhihai, senior director of the China Academy of Information and Communications Technology, shared the topic of "Industrial Internet Empowers Innovative Development of Home Appliance Industry" at this technology conference; Zhang Wei, founder and general manager of Nanjing Zhicheng Information Technology Co., Ltd., shared and exchanged views on the topic of "digital model big data analysis and artificial intelligence technology to help home appliance cost reduction design"; Huang Huozhu, vice president of Shark Pattern Technology (Hainan) Co., Ltd., shared the keynote speech "Medical Grade Physical Antibacterial Technology Empowers Health Upgrading of Home Appliance Industry"; Liu Peng of Henkel (China) Investment Co., Ltd. introduced "Henkel Smart Home Appliances and Automation Solutions"; Kang Jingqi of Suzhou UL Meihua Certification Co., Ltd. has conducted an analysis and discussion on the topic of "Challenges and Explorations of Smart Home Innovation".
Focus on the implementation of the "double carbon" goal
Accelerate the "green" development of the home appliance industry
In the context of the "double carbon" goal, "green" is also one of the important themes of this technical conference. On September 22 this year, the central government issued the "Opinions on Doing a Good Job in Carbon Peaking and Carbon Neutrality". Clearly put forward the target deployment of the next three stages, that is, by 2025, China will initially form a green and low-carbon circular development economic system, and achieve a significant improvement in the efficiency of energy efficiency in key industries; By 2030, the comprehensive green transformation of economic and social development should achieve remarkable results, the energy efficiency utilization efficiency of key energy-consuming industries should reach the international advanced level, and the carbon dioxide emissions should reach the peak and achieve steady decline; By 2060, it is necessary to achieve a green and low-carbon circular development economic system and a clean, low-carbon, safe and efficient energy system, and the proportion of non-fossil energy consumption will reach 80%.
The implementation of the "double carbon" goal will undoubtedly promote green changes in the energy structure, industrial structure, product structure and service mode in related fields. Achieving the "double carbon" goal is a new issue for many industries, and the home appliance industry is no exception. Due to the epidemic control reasons, Chai Qimin, director of the Strategic Planning Department of the National Center for Climate Change Strategy Research and International Cooperation, who was unable to attend the scene, analyzed the "China's "Double Carbon" Strategy and the Opportunities and Challenges for the Home Appliance Industry through video speeches, and put forward 4 suggestions for the "Double Carbon" action of the home appliance industry. 1. Advance layout strategic transformation, actively lead the formulation of carbon neutral standards for the global home appliance industry, and strategically seize the new track of industry competition; 2. Strengthen low-carbon labeling standards for products, improve the ability to deal with climate policy risks such as climate trade barriers and product access, and pay attention to the use of green finance, market transactions and other means; 3. Establish a carbon neutral innovation center, strengthen the industrial transformation of zero-carbon intelligent technology, and strengthen the research and development and application of innovative achievements such as energy efficiency improvement technology, green manufacturing, low-GWP refrigerants, low-carbon supply chain, and full-scenario integrated control; 4. Promote high-quality industrial development, increase green investment, trade and employment, enhance the application of carbon neutral comprehensive solutions in the home appliance industry, and share the benefits of green and low-carbon transformation with the whole society.
"In the context of the 4th Industrial Revolution, from the world to China, the competition for science and technology is becoming increasingly fierce, and with the release of the national 'double carbon' strategy, the tide of green development has become unstoppable", Zheng Liyu, vice president of the GMCC & Welling Mechanical and Electrical Research Institute, also mentioned in his speech that under the "double carbon" goal, carbon emission reduction is another major challenge facing China's home appliance industry. But the good news is that for Chinese home appliance companies, the successful experience of similar environmental protection and energy-saving technology challenges has been very rich. "Under the leadership of the China Home Appliance Association, home appliance companies and expert units adhere to the road of energy conservation and environmental protection innovation."
Zheng Liyu, Vice President of GMCC & Welling Institute of Mechanical and Electrical Engineering
As Zheng Liyu said, in the past few decades, from the substitution of Freon to the energy efficiency upgrade of home appliances, home appliance companies have continuously met the growing needs of the people for a better life through technological innovation, and on this basis, carbon emission reduction has been achieved through product innovation. According to the preliminary calculation of the China Home Appliance Association, the carbon dioxide emissions of nine kinds of home appliances such as ice washing and emptying in 2020 will be reduced by 29% compared with 2015. "These achievements depend not only on the unremitting innovation and research and development of home appliance colleagues and expert units, but also on the largest platform for global home appliance technology exchanges provided by the China Home Appliance Technology Conference for decades," Zheng Liyu said.
On the largest technical exchange platform in the home appliance industry, Shen Jun, R&D Director from Unilever (China) Co., Ltd., also shared and looked forward to Unilever's sustainable development strategy on the theme of "green" low carbon. "Unilever's carbon neutral solution – Rainbow Carbon." That is, the carbon source of the product is defined using a carbon rainbow model, and the whole process analysis is used to ensure that the carbon in the product comes completely from the carbon in the circulation." Shen Further said Unilever will invest 1 billion euros to replace fossil fuel-derived ingredients in all household cleaning and washing products by 2030. Among them, in the cooperation and prospect of home appliances + FMCG industry, Shen Jun hopes to deepen cooperation with relevant manufacturers such as washing machines, floor washers, cooking appliances, and Meijian personal care appliances, and jointly explore more energy-saving and environmental protection solutions to improve product efficiency and reduce plastic use.
In addition to the exchange and sharing of the "green" theme, in terms of the latest application results of new technologies and new materials, Professor Ding Guoliang from the Institute of Refrigeration and Cryogenic Engineering of Shanghai Jiao Tong University shared and exchanged ideas on the topic of "Difficulties and Solutions for the Application of Simulation Technology of Home Appliances"; Dr. Liu Zhanjie of Qingdao Haier Biomedical Co., Ltd. discussed "the inspiration of innovation models for the development of home appliance products"; Xu Yong of the Institute of Acoustics, Chinese Academy of Sciences, introduced the "Preliminary Study on Sound, Noise and Sound Quality"; Zhao Li of Aiseri (Shanghai) Color Technology Co., Ltd. shared the keynote speech "Data-based Whole-Process Color Management of Household Appliances"; Sun Shuang of Qingdao Hegang New Material Technology Co., Ltd. discussed the "appearance trend and application of home appliances in 2022".
In addition, in the face of the objective reality that the global "lack of core" crisis is spreading from the automotive industry to the home appliance market, under the limited chip resources, the chip supply source of home appliance companies has become the key content that the industry has to pay attention to. At this technical conference, technical experts from related fields also conducted a series of analysis and discussions on this topic. For example, Zhang Bo of Shenzhen Biyi Microelectronics Co., Ltd. analyzed the topic of "performance upgrade in the process of localization of home appliance power chips"; Mou Kunchang of Wuxi Xinpeng Microelectronics Co., Ltd. introduced the "Reliability Evaluation of Power Management Chips"; Xie Houlin of Shanghai Jingfeng Mingyuan Semiconductor Co., Ltd. made an analysis report entitled "Domestic Chip Core Helps the Home Appliance Industry Move Towards a Smart Future".
On the first day of the meeting, the plenary meeting began at 8:30 a.m. and ended at 6:00 p.m., with a total of more than ten hours and full of dry goods. It is understood that the second day of the conference will also hold a professional and technical branch of the China Household Electrical Appliances Technology Conference, including six professional and technical branches such as air conditioners, refrigerators/freezers, washing machines, whole house water and heating, kitchen appliances, and small household appliances, to give speeches on product-related technologies and papers, and carry out exchanges of new technologies and new achievements.
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