On September 30, 2021, Nordic fashion lifestyle brand ARKET officially unveiled China's first offline store in Taikoo Li South District, Sanlitun, Beijing. To celebrate the opening, ARKET held an opening event in the store on October 14, 2021, with more than 100 fashion media and bloggers attending the event.
Actor Chen Ran and actor Liu Zhiman
Guests toured the interior of the store, which continues ARKET's signature Nordic minimalist aesthetic. With a total area of 860 square meters, the store is built with soft and uniform gray and textured natural materials, presenting a minimalist design style that highlights the structural use of space and light. At the event site, ARKET showed the guests the latest autumn/winter 2021 men's wear, women's wear, children's wear and home and other major products in the store. At the same time, the brand also carefully prepared a variety of freshly made coffees and exquisite Nordic flavors from THE ARCET café for the guests.
In order to implement ARKET's consistent concept of sustainable fashion, ARKET held a canvas bag customization event in the store on the day of the event. Specially invited artisan artist Molly to recycle used fabrics with consumers to create exclusive custom eco-friendly canvas bags.
In addition, on the evening of the event, ARCKET invited Sherry, fashion director of ELLEMEN, to bring online live broadcasts to the official flagship store of ARKET Tmall, leading online consumers to "cloud visit" China's first store and jointly explore the retail space and selected products in the store.
Editorial/Publicity