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China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

"Flying down three thousand feet, it is suspected that the Milky Way fell for nine days", the poet Li Bai described the beauty of the world not only in the textbook, but also in reality.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

On August 29, in Zhangjiajie, Hunan Province, a "waterfall" covered with ancient and modern poems hung down from the peaks of Zhangjiajie, and the "waterfall" was printed with ancient poems from previous dynasties and poems created by children in mountainous areas, reproducing the artistic conception in Li Bai's poems.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents
China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

From Qu Yuan's sentiment that "the road is long and the road is long, I will seek up and down", to the innocence of the children in the mountainous areas that "love is the best word to hear, just like calling a mother", a long river of poetry that presents the inheritance of Chinese poetry culture flows on the cliff, showing the talents of children in the mountains in a shocking way.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

Jointly initiated by China UnionPay and China Soong Ching Ling Foundation, China UnionPay and CCTV, the "Let the talents of children in the mountains be seen" public welfare activity through CCTV News on the four major platforms of Weibo, Douyin, Kuaishou official account and CCTV news client, gave poetry a new meaning, and also let the talents of children in the mountains be seen by more people.

The poetic life of a child in the mountains

"Moss flowers are as small as rice, but also learn to bloom peonies", in the mountains, there is such a group of small poets, they pick up the pen in their hands, and use poetry to depict the little stars and childish hearts in life.

Melon disobeys when it comes to disobedience

Mom spanked its ass

It cried

Melons become bitter

- "The Disobedient Melon"

The forest is singing

The lake does not speak

Leaves on the ground fight together

- "The Forest"

These two small poems were written by Yi Yi and Yu Zhao of Nanyang, Henan. Through live broadcasting, they shared their own creative feelings, and in their eyes, the interesting things in life can become the material for poetry.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

The little poet recited it live

Looking at the complex world, we are often moved by these simple fairy tales. Simple description, straightforward expression, clean and pure, but inexplicably moving.

The poet Kitajima wrote in "Poems for Children": "Poetry is the key to language, opening up the world in a state of obscurity..."

Indeed, in today's well-informed world, there is still a group of people who are still in a state of "aphasia", and left-behind children are one of them.

In a dream

Dad was a tall ginkgo tree

I can't reach it

Mom was the creek in front of the village

Soft and soft, I can't grasp it with my hands

If I could, I wanted to turn into a gust of wind

Hug the trees and kiss the creek

- Zhu Haiwei, "In a Dream"

Little Haiwei pinned her thoughts on her parents on the things that could be seen everywhere around her, and expressed them through poetry.

Like Haiwei, many children in the mountains are far away from their parents and quietly grow up in the company of grandparents. In the ignorant and lonely childhood, there was no rich cultural and entertainment resources, but they expressed their hearts through poetry, lived their lives into poetry, infused life with poetry, and explored their own joy of life.

Yes, life is not only food, clothing, shelter and travel, but also poetry and far away. For these children in the mountains, poetry may not solve any of the real problems of life, but it is the key to opening up the distant world.

These small and beautiful words hide the sparkling talents and talents of children.

In order to let the talents of the children in the mountains be seen by more people, the warmth of last year's "UnionPay Poetry POS Machine" and the warmth and upgrading of the public welfare action of the UnionPay Poetry POS Machine were continued. This time, the event went from offline to online, and in conjunction with CCTV News, a public welfare live broadcast of poetry with the theme of "Let the talents of children in the mountains be seen" was launched in Tianzi Mountain, Wulingyuan. The live event attracted nearly 30 million netizens to watch.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

In order to ensure the safety and environmental protection of the live broadcast activities, the location of the "waterfall" has been explored by the Wulingyuan Scenic Area Management Department for many times, and has been professionally demonstrated and supervised by the Forestry Bureau and the Environmental Protection Bureau to ensure that the appropriate mountain is selected and will not cause damage to the natural environment.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

Light Pickers Junior Choir

In this mountain, no sound should be ignored, and the Light Pickers Youth Choir that came out of The Liangshan In Sichuan Province sang for the earth. Every child in the "Long River of Poetry" is a light-picker of dreams.

Just as the so-called "young and young and the young", the audience who came to the live broadcast site have personally experienced the [UnionPay Poetry POS Machine], using the Cloud FlashPay APP, UnionPay Mobile Phone FlashPay, UnionPay QR code or UnionPay card to pay on the poetry POS machine, you can harvest a warm "small ticket" printed with the poetry of children in the mountains. For just one dollar, you can enter the world of children's poetry.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

On the day of the event, the Cloud FlashPay APP UnionPay Poetry POS Mini Program was also officially launched. This also provides a way for those who are not on the scene to pay attention to continuous attention.

Users can enter the Mini Program in the Cloud FlashPay APP, press the "Click to Help Children" button, they can read and forward their children's poems, and they can also receive the latest progress of public libraries and art literacy courses.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

These moving and simple verses were listened to by the world under the amplification of the public welfare action of the UnionPay Poetry POS Machine.

Good public welfare is to let more people participate

From "migratory bird children" to "ice flower boys", left-behind children in the mountains have always touched people's hearts. At the end of the live broadcast of "Let the Talents of The Children in the Mountains Be Seen", a micro-film about left-behind children and poetry, "Pujay's Winter", touched many people.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

Pujie, who loves to write poetry, has struggled and tried in the face of the ridicule and incomprehension of the people around him, but in the end he threw the poetry book into the furnace and burned his dream.

Like Pujay, everyone's youth, of course, has their own little dreams. But backward education in mountainous areas can hardly carry up a little talent beyond textbooks. When the educational conditions are not enough to support the proposition that knowledge changes destiny, Pujay's talent is difficult to see.

Pujay's story is the epitome of the nearly 7 million left-behind children across the country. They experience the bitterness of growing up earlier than ordinary children.

Different from the material donation of traditional aid, the public welfare live broadcast of "Let the talents of the children in the mountains be seen" does not encourage everyone to donate through sad stories, but chooses the hottest live broadcast form at present, so that the poetry talents of the children in the mountains can be seen through traffic, and the positive forces in the children's hearts are stimulated, so as to realize their own value. Face life's challenges with intrinsic initiative and creativity. Let more children grow up healthy and happy.

Good public welfare activities have always been a two-way cure. When we exchange poems and stories with the children in the mountains, we also look for ourselves in the depths of our hearts that were once full of dreams.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents
China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents
China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents
China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

Through this "UnionPay Poetry POS Machine" mini program, which is very simple in participation and interaction, everyone's online like and sharing will be the driving force for these children to realize their dreams.

In addition, the public welfare CP of China UnionPay and Nongfu Shanquan also let poetry flow into the bottle, bringing more beauty to our daily life.

China UnionPay's "Long River of Poetry" live broadcast does not bring goods, but talents

200 million poetry bottles full of Dashan talents will meet you in major supermarkets. Scanning the two-dimensional code on the "poetry bottle" can help the little poet, and your participation can not only help the child, but also reflect the child's artistic value and make their talents shine better. Isn't that the best reward for our efforts and efforts?

Click on the link to cheer for your child's poetry talent! https://littleidea.elloworld.cn/yu/yunShan?type=journalism