Recently, the Korea Enterprise Evaluation Institute conducted a survey and analysis of 653 boy band members who are loved by Koreans in the period from the end of 2020 to the beginning of 2021 on a number of indicators such as brand participation, media interaction and community value, and recently announced the results. The results showed that the popular boy band BTS was in the top ten, and Park Jimin won the first place.
For aidou idols, there is a law that their popularity often changes according to the return to the activity period, but this law has changed after encountering BTS.
Because so far, in the evaluation of the korean boy band idol members, BTS's Park Ji Min has been riding the dust, and the time on this championship throne has been as long as two years.
<h1 class= "pgc-h-arrow-right" > Park Ji Min rode the dust, and BTS sat firmly at the top of the boy band</h1>
Park Ji-min, who has been at the top of the list for 25 months, has become synonymous with the champion of "brand evaluation of boy band members".
The most common of the words associated with him are "selected," "give," and "participate," with keywords such as "Christmas Love" and "Filter," among which "Christmas."
"Love" is the most popular event in South Korea every year to vote for who to spend Christmas with, of which Park Ji-min is the most vocal idol of Love Bean.
Filter is the single of Park Ji-min in BTS, and the song has exceeded tens of millions of hits on the world's largest streaming platform, and it is also the first in BTS's album.
In addition to Park Ji-min, BTS members Kim Tae-hyung, Tian Tae-kook, Min Jung-chi, Kim So-jin, Kim Nam-joon and Jeong Ho-seok all finished in the top ten.
This achievement is already unique in the history of the Korean group, although it is only about the personal brand evaluation, but it can be seen from the fact that BTS can enter the top ten, BTS does have a high popularity in South Korea.
However, although BTS has such a high popularity in South Korea, due to the inappropriate remarks made by captain Kim Nam-joon some time ago, their recent popularity in China can be described as plummeting. And for now, neither Kim Nam-joon nor BIGIT has responded positively to this problem, so it seems that they are planning to abandon this side of the market.
< h1 class= "pgc-h-arrow-right" > Che Yinyou finished third with acting</h1>
Although Che Yinyou, who is known as a face genius, debuted through the combination ASTRO, almost only Che Yinyou in the entire group has a name whether it is at home or abroad.
At first, he came out of the circle with his outstanding appearance, and later circled countless fans because of his acting skills.
Although the acting skills have been complained about, I have to say that the Korean drama starring Che Yinyou is still very hot, from "My Id is Gangnam Beauty" to the current hit "Goddess Descending", all of which are TV with network popularity.
Although "Goddess Descending" is currently being broadcast on TVN cable TV, and the ratings are not too low, it has shown a high popularity and high topic among young people on the Internet, which has led to an increasing number of discussions on the topic of Che Yinyou.
And not only Che Yinyou, but even the female protagonist and the male second have begun to have names in their respective fields, which can be seen that the network popularity of this drama is not generally high.
Looking at the personal brand evaluation of the entire boy band members, boy bands like BTS almost all get topics and discussion attention based on their personal singing and dancing strength, but Che Yinyou can get discussion with his own acting skills, which may be telling everyone that if their own singing and dancing strength lacks discussion, they can try other ways to prove themselves.
<h1 class="pgc-h-arrow-right" > with variety shows, Jung Yoon-ho Leung Yiu-seop squeezed into the top ten</h1>
In the top ten of the latest boy band evaluation list, the names of two old group members can also be seen. They are Jeong Yoon-ho of oriental gods and Leung Yiu-seop of HIGHLIGHT.
Although the times are changing, it is already the world of four generations of young men's groups, but I have to say that as the elders of the second-generation boy band, they still have a degree of discussion.
Zheng Yunhao had warmed up his upcoming return in the variety show he participated in as early as before SM officially announced the date of his return, and together with the recording of the national variety show "I Live Alone", his discussion volume on major social network platforms continued to rise.
The degree of discussion of participating in the variety show and the heat brought about by the return to warm-up may be one of the reasons why he won the eighth place in the personal brand evaluation list of the boy group this time.
As a veteran artist, the reason why Liang Yaoxie was able to get the tenth place in the brand evaluation of the boy band is actually inseparable from the variety show "The Masked Singer King" that he is participating in, which is also half of The National Variety Show in South Korea. And Leung Yiu-sup has won eight consecutive titles in the show, becoming the second in the total number of singers since the launch of "The Masked Singer".
Some time ago, Liang Yaoxie also carried out a wave of return activities, and also achieved good results, because of the variety show and the return of the activities, so that Liang Yaoxie's topic discussion heat continues to soar.
It is worth noting that in this list, the highest ranking in EXO is Bian Boxian, ranking eleventh, and the other members are left behind, which makes people have to sigh that the era of Tiantuan is about to pass.
From the criteria for the evaluation of the personal brand of the boy band, it can be seen that the evaluation indicators have selected multiple dimensions for evaluation, which is relatively objective and fair, and can reflect very objectively whether the popularity is real red or false red. What do you think of this list?