Recently, the Hong Kong media released the latest issue of the three live broadcast ratings report, which shows that TVB dramas have stopped falling and rebounded, but still lower than expected; the optimistic ViuTV failed to narrow the gap, but fell through the bottom line; as for the opening of TV, it is as flat as ever.
November is TVB's Taiwan Qingyue, but Tan Junyan, Deng Peiyi, Zhang Yingkang, Jiang Jiamin, Liu Peiyue starring "The Truth about Changing Lives" failed to meet high-level expectations, recording a 19.2 point live rating, only 0.1 points higher than the previous round; "Ren Doctor Under the Stars" starring Zheng Jiaying, Ma Guoming, Zhong Jiaxin, Zhou Jiayi and Luo Zhongqian was only 18.9 points, a slight increase of 0.4 points over the previous round.
To be fair, "The Truth about Changing Lives" and "The Doctor Under the Stars" are both good quality dramas, especially the latter, which have a divine drama reputation in Hong Kong and the mainland, and I believe that as the plot gradually enters the climax and the publicity is gradually in place, it is not a problem to restore the golden file to last year's level.
The situation drama "Love Home Happy Express", which is known as a rating guarantee, also stopped falling and rebounded, and this time the results are: Monday to Friday 21.2 points, Saturday 18.3 points, Sunday 20.5 points, compared with the previous round, up 0.7 points. It is worth mentioning that this achievement is not easy for a long-form drama that has been broadcast for many years, low cost, and no big coffee, especially the drama is facing a plot bottleneck, the loss of actors, and the unfavorable situation of advertisers being boycotted recently.
Variety information programs have mixed feelings.
From 19.9 points on Monday to Friday, 18.9 points on Saturday and 18.9 points on Sunday, "East And West Look" rose to 20.6 points (+0.7 points), 17.8 points (-1.1 points), 21.6 points (+1.7 points) in the previous round; "Si Jia War" recorded 15.7 points, a slight increase of 0.2 points; other programs have a slight decline.
However, this decline is not unique to TVB, and ViuTV is more pronounced.
ViuTV relies on the variety show to stand on the stage, before relying on MIRROR, ERROR cycle attack, maintained the 3-point basic disk, but now it seems to make its loyal audience tired, this time only wiped the edge of the "Gambling Couple", "Glue Battle S2" has 3.2 points, 3.1 points, but compared to the previous 3.5 points or so have fallen.
As for the other shows, they all fell below 3 points. The highly anticipated "All The People's Star-Making 4" outpost special program "The Ultimate Dream-Maker for the Whole People" (similar to the pre-broadcast special of Ren Yi under the Stars) has only 2.4 points; "Now News Report" 1.3 points, down 0.1 points; "This meal is expected" 1.8 points, maintaining the status quo; "Taiwan's Qidu Bai" 2.7 points, down 0.1 points; "There is a girl in front of the worm" 2.5 points, down 0.3 points.
Of course, with the broadcast of "All The Stars 4", ViuTV's variety show ratings will definitely pick up.
In terms of opening television, "The King of Space Transformation" recorded 3.5 points and continued to maintain its strength, and the results of other programs were about 60% of ViuTV.
On the whole, as television is no longer the main way for citizens to pursue entertainment, the decline in ratings has become an irreversible trend, and it is remarkable that it can barely maintain the current data, and it is really not too demanding. At present, TVB and ViuTV are building their own network platforms, but with the entry of Netflix (Netflix) and Disney+ (Disney platform), I am afraid that the development will be very difficult.