From 8:00 p.m. on October 31, Jingdong 11.11 officially opened this year's global love season promotion, and by 24:00 on November 1, Jingdong Pet achieved the first day of 11.11, and the turnover in the first 6 hours exceeded last year's opening red all day, and the war was the peak! The turnover of cat staple food cans increased by 1200% year-on-year, the turnover of gastrointestinal conditioning categories increased by 700% year-on-year, the turnover of smart supplies increased by 500% year-on-year, and pet snacks and daily necessities also easily refreshed last year's record. As of 1:00 on November 1, the turnover of pet POP business and pet food exceeded the same period last year. With a wealth of categories and professional one-stop services, Jingdong Pet provides an excellent platform for thousands of pet owners to release their consumption enthusiasm, and "raising pets with peace of mind, on Jingdong" has been deeply rooted in the hearts of the people.
Pet owners are most concerned about making pets eat healthy, pet food as of 11.1 days 01:00 turnover broke last year's 11.1 full day record. Among the top 10 hot-selling items, pet staple food occupies 7 seats, namely Acana chicken flavor natural grain-free cat food, Suligao protein series grainless chicken flavor cat food, Royal Kitten cat food K36, McFudy Bai extracted cat salmon + anchovy cat food, NetEase strictly selected full-price freeze-dried double-spelled grainless cat food, And Pure &; Natural full-price lamb cranberry adult dog food.
Among them, four brands ranked in the growth list of quality brands: royal wet grains and varieties of grain turnover increased by 500% year-on-year, the turnover of The first 10 minutes of Eckenna exceeded the whole day of last year, the turnover of McFudi as of 1:40 exceeded the whole day of last year, and the turnover of Suligao all day increased by 50 times year-on-year. In addition to staple food, the turnover of freeze-dried cat food on the opening day increased by 400% year-on-year, as a good choice for interaction with pets, the turnover of imported snacks in the zero food category exceeded last year's growth throughout the day, and MaiFudi also won the first place in the pet zero food category.
As an indispensable consumable, the pidan mixed cat litter mining tofu style rushed to the second place in the hot selling single. Under the new trend of the rise of the cat population, the turnover of mixed cat litter increased by 200% year-on-year, and the top 3 brands of cat litter were Jieke, stubborn tail, pidan, under the support of sales, the two brands rushed to the growth list, the turnover of jieke in the first four hours exceeded last year's full day, and the pidan official flagship store opened for 30 minutes. In addition, Homerun rushed to the first place for washing and care daily use, becoming the first choice for consumers.
While protecting the daily life of pets, pet owners also pay more and more attention to the health of pets, and the turnover of pet gastrointestinal conditioning products increased by 700% year-on-year, and the turnover of pet deworming products increased by 200% year-on-year. In the health care category, the United States imported big pet cat with internal and external deworming drops, FRONT (FRONTLINE) dog in vitro deworming drops ranked among the top ten hot-selling single products. Among them, the turnover of Frein in the first 2 hours exceeded the whole day of last year, and FRONTLINE and Revolution also ranked 1st and 2nd in the pet deworming category, respectively, and the 1st place in the nutrition and health care category was Weishi. With their escort, pets can grow healthier.
As a pet keeper, I rely more on the quality and peace of mind brought by big brands. Jingdong pet 11.11 the brand hot top 10 in turn for royal, McFudi, Weishi, Bernard Tianchun, Su Ligao, Icener, NetEase Yanxuan, Guanneng, Famina, Niwick, of which, Aikenna ranked 1st in the import of good items, Bernard Tianchun, Royal, McFudi, Neweik, Guanneng is ranked in the top 5 of hot dog food, and Weishi began to sell 30 minutes more than last year's whole day, in the hot sale of cat and dog food, nutrition and health care categories are among the top 10.
In addition to the big names, the rise of cutting-edge brands in Jingdong Pet 11.11 also reflects a good competitiveness. Gao Ye's family turnover increased by 6 times year-on-year, bean chai turnover increased by 10 times month-on-month, Famina 4 hour turnover exceeded 618 full hours, And Red Dog opened the door on the day the turnover increased by 200% year-on-year, and rushed into the nutrition and health care category hot selling brand 2nd place, Ai walker 1 hour turnover far exceeded last year's whole day, ranked 3rd in the pet deworming category, CATLINK transaction amount increased by 5 times year-on-year, repeated transaction amount increased by 6 times month-on-month, Ah Fei and Badi MenHong's turnover increased by more than 10 times year-on-year.
With the support of the platform of Jingdong Pet, many flagship stores have played a beautiful record in this battle, and the top 10 hot flagship stores are the official flagship store of Surigao, the official flagship store of pidan, the official flagship store of Boqi.com, the flagship store of ACANA, the flagship store of Keris, the official flagship store of HomeRun Homan, the flagship store of Puante, the official flagship store of Bille, the official flagship store of Uncle Hachiko, and the official flagship store of Sensen, which are also growing together with the Jingdong pet platform and creating brilliance.
In addition to the eye-catching achievements, Jingdong Pet is always committed to serving consumers with heart. The turnover of JD's pet category hourly reach business increased by 100% year-on-year, and the fastest single delivery time was 6 minutes and 25 seconds to set a new record. On the opening day, Jingdong Health Pet Hospital service exotic pet health consultation list increased by 370% month-on-month, and pet owners of totoro, hamster, alpaca and turtle can also raise pets with peace of mind!
Jingdong Pet 11.11, the carnival continues! Cute pet spike opening red, coupon full 399 minus 200, 199 minus 100, there is more than 1 yuan spike, explosive direct drop, peace of mind to raise pets, on Jingdong!
This article originated from the Financial Circle Network