Source: Golden Pomfret Branch of China Fisheries Association
From May 24th to 31st, the Secretariat of the Golden Pomfret Branch of the China Fisheries Association, following the leadership of the Organizing Committee of the China International Aquatic Products Expo, visited the aquatic products trading markets in Shanghai, Suzhou, Hangzhou, Qingdao and other places to understand the needs of merchants and local consumer habits, and promote the consumption of golden pomfret. The golden pomfret industry chain is concentrated in the south Coast of China, and the waters of the Beibu Gulf are the core aquaculture areas. In the past ten years, golden pomfret has rapidly developed into the second largest deep-sea cultured fish in China after the yellow croaker, with an annual output of nearly 200,000 tons and an output value of more than 5 billion yuan. The Golden Pomfret Branch of the China Fisheries Association was established in Zhanjiang at the end of 2019, with the upgrading of consumption and brand promotion, this healthy and high-quality deep-sea golden pomfret is gradually accepted by the consumer market, and will soon be included in the national aquatic product consumption promotion action plan, with great development potential. Golden pomfret farming in the offshore several nautical miles of deep-sea cages, excellent water quality, natural pollution-free, the president of the association Guangdong Feed Group, as well as Hengxing, Guolian, Xiangtai, BlueGrain, Pickei, Seiko, Emerald, Hangyang and other members on behalf of the enterprise, jointly promote the "deep sea golden pomfret" fishery public brand, sufficient supply, has the ability to stabilize the supply of the market. At the same time, we look forward to working with all the entrepreneurs and friends in the circulation market to promote the healthy, high-quality, domestically farmed deep-sea fish of golden pomfret to the consumer terminals of thousands of households, so that more industry people can pay attention to and support the healthy development of the golden pomfret industry.
The first stop: Shanghai, the financial center. On May 24-27, the golden pomfret national promotion activity entered Shanghai. The Organizing Committee of China International Aquatic Products Expo and the Secretariat of the Golden Pomfret Branch of China Fisheries Association visited the Aquatic Products Commerce and Trade Branch of china Fisheries Association, which was carefully organized and warmly received by Yuan Daoliang, Secretary General of the Commerce and Trade Branch, Li Hai, General Manager of Shanghai Wenxianglai Food Co., Ltd., Yu Guangwen, President of Zhanjiang Fisheries Chamber of Commerce, and Liao Shiming, Deputy Director of the Organizing Committee of the Water Expo, attended the meeting. At the same time, he visited Li Yongshun, general manager of LiZuan Aquatic Products, Li Jiandong, general manager of Henghe Aquatic Products (Shanghai), and other merchants in Jiangyang Aquatic Products Market.
In order to better promote the work, Liao Shiming, deputy director of the Organizing Committee of the China International Aquatic Products Expo, Li Jing, secretary general of the Shanghai Frozen Food Industry Association, Peng Shufeng, secretary general of the Golden Pomfret Branch of the China Fisheries Association, and Wei Shijun, project director of the Shanghai International Fisheries Expo, suggested that many parties form a friendly consultation meeting to jointly promote the China International Aquatic Expo, shanghai fishery expo and Shenzhen fishery expo, and jointly promote the golden pomfret brand.
Golden Pomfret Branch was invited to participate, the first general meeting of the sixth session of Shanghai Frozen Food Industry Association and the 2021 China International Aquatic Products Expo National Roadshow Promotion Activity - Shanghai Station, Golden Pomfret Promotion, held in Shanghai Jiangyang Agricultural Products Wholesale Market. The invited guests of the meeting include honorary presidents, presidents, supervisors, vice presidents, directors and member units of Shanghai Frozen Food Industry Association, the organizing committee of China International Aquatic Products Expo, Zhanjiang Municipal Bureau of Commerce, Zhanjiang Aquatic Products Chamber of Commerce and Shanghai Jiangyang Agricultural Products Wholesale Market.
The second stop: the garden city of Suzhou. On May 27th, the Golden Pomfret Promotion Activity entered Suzhou. Lin Yizhao, deputy general manager of Suzhou Tianhuan Cold Chain Logistics Co., Ltd., welcomed the arrival of the Organizing Committee of China International Aquatic Products Expo, Zhanjiang Municipal Bureau of Commerce, China Fisheries Association leading guests and merchants and friends, and introduced the Tianhuan cold chain logistics market, and more than 30 people attended the meeting, including Tianhuan market merchants.
Yuan Daoliang, executive deputy secretary general of the Aquatic Products Commerce and Trade Branch of the China Fisheries Association: Zhanjiang is a global shrimp industry base, oysters and golden pomfret industry advantages are obvious, Suzhou Tianhuan, Shanghai Jiangyang and Oriental International Aquatic Market distributors should go to the place of origin to find good sources of goods, and like-minded people to cooperate and win-win, it is recommended that everyone go to Zhanjiang seafood production area to participate in the aquatic expo, in-depth factory inspection, exchange and interaction and common development!
The third stop: Hangzhou, Qingdao. On May 28th, Liao Shiming, deputy director of the Organizing Committee of China International Aquatic Products Expo, Li Yongshun, vice president of Zhanjiang Cold Chain Logistics Association, and Peng Shufeng, secretary general of golden pomfret branch of China Fisheries Association, visited the Hangzhou (Dili) Aquatic Products Wholesale Market, and more than 20 people, including market merchants, participated in the exchange. The exchange meeting was carefully arranged and strongly supported by Gong Yihai, general manager of Hangzhou (Dili) Aquatic Products Wholesale Market, and He Wei, deputy general manager, and General Manager Gong Yihai welcomed the opening of the exchange meeting in Hangzhou Aquatic Products Wholesale Market!
According to reports, Hangzhou Aquatic Market (Hangzhou Changhai Industrial Co., Ltd.) is located in the core area of the nine major markets of Hangzhou Agricultural and Sideline Products Logistics Center, located in the main urban area of Hangzhou, the intersection of the Ring Road and the Changshen Expressway, the expressway Nanzhuangdou Junction, Liangzhu Interchange, Renhe Interchange Exit is reached, connecting the city's main road Shangtang Elevated Highway, directly to any area in Hangzhou city by 20 minutes by car. With the market as the center, 2 hours to Shanghai, Jiangsu, Anhui, Jiangxi and other provinces and cities, with a strong radiation capacity in the Yangtze River Delta and surrounding areas, with superior geographical location and convenient transportation conditions. The market covers an area of 112 acres, with a construction area of more than 100,000 square meters. There are 10,000 tons of cold storage, business office buildings, supporting storage rooms and other market supporting facilities, and the use of the third floor roof area to set up a large parking lot of 500 parking spaces. This market is a supporting base for agricultural and sideline products for the lives of Hangzhou city residents, and is a key project of the Hangzhou Municipal Government's vegetable basket construction. In 2017, the market was rated as a two-star civilized and standardized market, and in 2018, it was selected as one of the top 30 aquatic products wholesale markets in China, ranking 11th.
The first floor of the market is mainly engaged in the first-class wholesale of aquatic products, operating high-grade seafood, four large fish, perch cinnamon fish, shrimp, miscellaneous fish, turtles, lake crabs, yellow eel loach, shellfish and other hundreds of kinds of aquatic products, the chilled area is the only first-class wholesale trading venue in Hangzhou. The second floor of the market mainly operates beef and mutton frozen products, dried seafood, condiments and distribution, e-commerce platforms; the third floor of the market has been successfully built into a seafood food stall, and the popularity and popularity of various catering have continued to rise. The fourth floor of the market is an apartment, which serves as a market supporting facility to provide convenient services for operators. There are 1,600 stalls in the market, more than 900 merchants, and the market trading volume in 2019 is about 270,000 tons, with a transaction volume of 11.8 billion yuan. In the Hangzhou area, due to the huge industry competition in the same category market, at the same time, affected by the epidemic in 2020, the post-"epidemic era" will be based on "based on tradition, empower innovation" in 2021, through the promotion of management to build brands, protect traditional business sectors, empower merchants to tree reputation, improve service quality, innovate and transform to explore new ideas, formulate new competitive strategies, and fight a new battle of supply chain services.
On May 29, 2021, the Organizing Committee of China International Aquatic Products Expo and the Secretariat of golden pomfret branch of China Fisheries Association walked into Shandong Qingsheng Food Co., Ltd. and was warmly received by Chairman Yu Zhiming of Qingsheng Food. Under the leadership of Chairman Yu Zhiming, he visited the product exhibition hall of Qingsheng Food Company to discuss and exchange fish, shrimp and shellfish products, and at the same time, visited the live broadcast room of Qingsheng Food Company and the anchor team for in-depth learning and exchange.
Special thanks to the following member enterprises for their support to the Golden Pomfret brand promotion project: Hainan Blue Grain Technology Co., Ltd., Guangdong Painting Food Co., Ltd., Zhanjiang Yue Seafood Co., Ltd., Guangdong Hangyang Seafood Co., Ltd.