Currently, more than 100 million parcels move in and out of the countryside every day. Image source: Visual China Xinhua Netfa
One end is connected to the citizens' "rice bags" and "vegetable baskets", and the other is connected to the farmers' "money bags", and hundreds of millions of parcels have gathered into the rivers, lakes and seas of express delivery, and have also woven a key link to promote the development of urban and rural economic cycles.
On July 26, at a regular briefing on State Council policies held by the State Council's new office, Chen Kai, deputy director of the State Post Bureau, said that the daily volume of express parcels in the country has exceeded 300 million, of which 1/3 is in rural areas. This means that more than 100 million parcels move in and out of the countryside every day.
Behind the huge data of express parcels is the growing vitality of the rural economy.
——In Shaanxi Wugong, a typical agricultural county in western China, relying on the dual layout of e-commerce + logistics, it has stepped out of a county-wide economic model of "buying the northwest and buying the whole country". More than 40 types of northwest specialties such as Shaanxi apples, northern Shaanxi red dates, and Ningxia goji berries are gathered here, and transformed into more than 2,500 kinds of "online goods" through e-commerce platforms. Every day, 150,000 "online goods" parcels quickly flew to the national market through 8 town-level e-commerce comprehensive service stations and 95 village-level e-commerce comprehensive service points in the county. In 2020, Wugong County's e-commerce sales exceeded 4.6 billion yuan, increasing the annual per capita net income of local farmers by 862 yuan.
——In the shangyu countryside of Jiangxi, "putting down the hoe and typing on the keyboard, picking up the mobile phone to send a courier" has become a true portrayal of the daily life of many local farmers. In recent years, the local government has focused on building 1 county-level e-commerce public service center, 14 township sub-centers, and 131 village-level service sites, achieving full coverage of rural e-commerce services at the county level. At present, a large number of agricultural products such as tea, navel oranges, rice, oil tea, ecological fish, brown sugar, dried sweet potatoes, rice wine, etc., which were previously "hidden in the deep boudoir" and are not known, flow from here to the Guangdong-Hong Kong-Macao Greater Bay Area thousands of miles away every day. Liu Gan, deputy governor of Shangyou County, said that focusing on the "vegetable basket" and "orchard" of the Guangdong-Hong Kong-Macao Greater Bay Area, Shangyou's characteristic agricultural products have upgraded from offline single sales to online and offline multi-channel sales, reversing the disadvantages of small scale, scattered operations, and short industrial chains, and injecting new impetus into agricultural modernization and farmers' poverty alleviation. In 2020, the output of Tea in Shangyou reached 2860 tons, and tea alone increased the local income by 441 million yuan.
The more express parcels out of the village, the more the farmers earn; the more the farmers earn, the rural consumption potential increases, and the more express parcels enter the village.
According to data released by the National Bureau of Statistics, in 2020, the retail sales of rural consumer goods in China reached 5.3 trillion yuan, an increase of 26.1% over 2015, and have been faster than cities and towns for 8 consecutive years. This rapid growth trend of rural consumption potential is more intuitively reflected in express parcels. According to the statistical caliber of the State Post Bureau, in 2020, china's rural areas will receive more than 30 billion parcels, driving industrial products to the countryside and agricultural products out of the village and into the city for more than 1.5 trillion yuan. In the first half of this year, the number of express delivery in rural areas has exceeded 20 billion pieces, and more than 100 million parcels are in and out of rural areas every day.
100 million parcels per day is obviously a huge amount, but it is not enough to describe the potential of rural economic development.
Since the beginning of the year, China's rural economic development and consumption have ushered in several rounds of policy support. In January, the Ministry of Commerce and 12 other departments issued the "Notice on Several Measures to Boost The Key Consumption of Bulk Consumption and Promote the Release of Rural Consumption Potential", which launched 11 measures from the aspects of stabilizing and expanding automobile consumption and promoting the consumption of home appliances and furniture and home decoration. In June, the Ministry of Commerce and 17 other departments issued the "Opinions on Strengthening the Construction of the County-level Commercial System to Promote Rural Consumption", and launched a number of measures such as improving the rural circulation network and strengthening the cultivation of market entities.
Professor Hong Tao, director and director of the Institute of Business Economics of Beijing Technology and Business University, said, "With the gradual improvement of rural infrastructure and commercial system, the income and consumption potential of nearly 600 million farmers in China during the '14th Five-Year Plan' period will be further released." ”
In the next five years, how much will the scale of rural express parcels grow?
Although there is no authoritative data yet, the State Post Bureau has launched a plan – its spokesman Hou Yanbo said that during the "14th Five-Year Plan" period, China will build a delivery network that handles more than 1 billion pieces a day and serves more than 1 billion people. That's three times the size it is today. (【Financial Translator】 Text/Huang Hao)