The second IMX Shanghai International Music Season 2021 has officially kicked off on October 11, opening up for global broadcasting and broadcasting. During the 21-day exhibition period, hundreds of enterprises, music labels and studios from more than 40 countries and regions around the world participated in the exhibition, and more than 1,000 artists and musicians from all over the world brought many new music products, new technologies, new services and new works to the cloud, including many of the world's top music companies and top music artists, and launched more than 70 global music industry elite forums, which has become an unprecedented global music industry comprehensive event in Asia.
Recently, the IMX Organizing Committee announced that Li Xiaoyun, Wang Xiaokun and Shangguan Aiyi served as the creation and romance recommendation officer, the creation and singing recommendation officer and the NewWorld recommendation officer of the IMX Shanghai International Music Festival respectively, echoing the theme of IMX 'NEWWORLD New World', working with global music industry partners to cope with the new challenges of global epidemic normalization, looking for new opportunities for the global integration of the music industry, and jointly opening a global music "new world" for the sustainable and healthy development of the industry.
Li Xiaoyun, in 2009, participated in the Hunan Satellite TV Happy Girl and won the national runner-up, officially stepped into the music industry, released the albums "You See I Am Blue", "Room 1501", and then released a number of creative albums as an independent musician and began a national tour as a singer-songwriter.
Wang Xiaokun is both a singer-songwriter and an actor and director. In 2006, he won the national championship of Oriental Satellite TV's "My Type I Show" and debuted as a singer. Fifteen years after his debut, Wang Xiaokun not only single-handedly wrote and composed songs, but also served as a producer on many albums.
Shangguan Favorite, real name Ma Baoer, Chinese mainland pop singer, member of the seven-member female singing group Hickey Xiqi, and a new generation singer-songwriter. In September 2018, he officially debuted with Hickey Xiqi's first single "Monkey World".
In the IMX Cloud Performance session from October 15th to 17th, Li Xiaoyun, Wang Xiaokun and Shangguan Ai, as the recommended officers of the IMX Shanghai International Music Season, joined hands with Ruth Koleva, Andrew Bernardi, FeddeLeGrand, Liu Yanan, Shapi, Dai Meng, Wu Zhehan, Qiang Dongyue, Li Mengqi, MR. Tige, Hickey Xiqi, Casper Casper, Sea Tail, Peach Illusion and other 79 groups of artists to bring the Creation Night section. Presented a wonderful original music stage for a global audience.
Over the past year, the COVID-19 pandemic has had a huge impact on the global economy, increasing the uncertainty of world economic instability. This year, IMX Shanghai International Music Season focuses on expanding the scale, not only focusing on independent music, but also paying attention to the entire music industry, IMX2021 and global music industry partners, to cope with the new challenges of the normalization of the global epidemic, to find new opportunities in the music industry, to serve more industries and enterprises around the world, to help the global industry recover.
IMX Cloud Show for three consecutive days of creation night theme, harvested good results, the total number of views up to 170,000, the number of interactions is more than 320,000. IMX, together with YouTube, Facebook, Douyin, Weibo Music, Bilibili, NetEase Cloud Music, Migu Music and other global channels, let the world see IMX, witness this unprecedented global music industry event, promote the connection and construction of the global music industry community, and see more possibilities for the new world of music in the future.
IMX will continue to pursue innovation, broaden the form and scale of the event, expand the connection between global music industry practitioners and fans, introduce music seasons that never end and have no walls, and creatively open up meta-universe venues, bring cutting-edge and trendy technologies into the music industry, and use the latest technical means to maximize the connection between participants and audiences in the global music industry.