On October 31, 2021, PONY's first fashion experience store was grandly opened at Raffles City, Shanghai People's Square. With the main purpose of "tide play is also an attitude to life", the store has a unique and daring to break through the traditional design style, break the inherent impression of the brand, deconstruct the trend movement elements, integrate the daily style of the street, and open a new chapter for consumers.
PONY with the #Play Point Never Played # theme perfectly integrated into the store design, its unique street style combined with the trend elements in the store, with young, trendy and fashion as the positioning to lead the Z generation young lifestyle, bring customers a one-stop shopping experience of street tide equipment, unlock new ways to play.
On the opening day, PONY brand spokesperson actor Bailu was invited to help. On the same day, she parachuted into Shanghai to perform a new trend with PONY and cut the ribbon for the opening ceremony of the first experience store in Shanghai. The spirit of courage and all-out delivered by PONY coincides with the belief that spokesperson Bailu has the courage to challenge various circle fields and constantly explore and adhere to. The brand hopes to focus on the perspective of The young generation Z and talk to young people in different circles.
Ms. Wu Peishan, head of the on-site PONY brand, introduced the special features of the PONY experience store to the media in an interview. At the same time, for the discussion and repercussions triggered by the just-concluded Shanghai Fashion Week PONY show, Ms. Wu Peishan said that PONY has always wanted to convey the spirit of positivity and optimism in the face of difficulties, and that integrating the spirit of sports into life is the belief that PONY adheres to and wants to convey to everyone. Brand spokesperson Bailu said in an interview with the media that PONY is most attractive to her is the brand's spirit of innovation and change, and introduced the street culture theme area and interactive punch card area to media friends, hoping that everyone can experience it in the store, in addition to recommending their own favorite 20+ series of items for fans, and finally PONY also prepared a surprise interaction for Bailu's fans, through online live interactive participation, sharing trend wearing skills, experiencing different street tide wearing, There are more opening blockbuster benefits waiting for you to unlock!
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In order to better show the tide play is also a purpose of life attitude, the store is divided into three major sections of street tide classics, leisure fashion, PONY20+, and the store is equipped with skateboard street culture theme area and interactive punch card area, which contains characteristics such as sports genes, trend awareness, and pioneer personality, and comprehensively shows the Z generation street tide equipment, and has not played together. PONY chose Raffles Shanghai as the starting place of the experience store, hoping that the brand will continue to explore the multi-dimensional trend boundary while adhering to the original self, which is used to break through the brand spirit to interpret the new trend meaning and explore more trend possibilities.
About PONY
In 1972, the founder of the brand, Roberto Mueller, founded the PONY brand. With a unique and dare to break through the traditional design style, unique in the field of fashion sports, play with the collision of high fashion and street trends, let the energy of competition and street sports inject into the product, the classic gorgeous turn, so that people who love diverse music, art, sports, unique insights, can elegantly show their unique taste when walking in the city.