"We are all dreamers, bravely reporting to the future today..." On November 1, the "11.11 Boiling Night - Belle Epoque Live Broadcasting Ceremony" created by Beijing Radio and Television Station ended in a familiar song. In today's "TV + e-commerce" evenings, how to find their own unique coordinates for all-age audiences, "Boiling Night" gives its own answer.
Each generation's perception of the "present" constitutes the beauty of the era on which the "Boiling Night" evening party is based. The evening party made great efforts in the presentation of the elements of the times, and the integration of the live symphony orchestra and the stage sound and photoelectric technology mobilized the atmosphere of the sense of age to the extreme——
Yang Yuying, Zhou Haimei and Zhao Yazhi, three representative female artists, staged "Fanghua Peerless", showing the beauty of the Chinese women's era for the audience;
Young artist Zhu Zhengting and Liu Jia's collaboration on "Asking the Sky" contains a tribute to China's aerospace industry and releases national pride to the fullest; and the cross-border cooperation between Wang Yuan and Qiu Jirong breaks the sense of boundary between tradition and trend, making many netizens marvel at the "immortal stage".
The whole evening party vertically brings together the beauty of the times, builds a new scene of entertainment consumption in the background of the times with multi-dimensional interpretation, records the fiery life of people in different eras, and shows the quality, method and attitude of life, from which condenses the theme interpretation of "changing times, love is still the same", and shapes its own unique differentiated label in many "TV + e-commerce" evenings.
On the night of the broadcast, more than 250 topics rushed to the Weibo hot search list, and the direction of the bullet screen comments on the live broadcast platform was also full of warmth. Behind the data is the audience's deep resonance and recognition of the value of the times presented by the party.
The party was divided into three theme settings: "Flowing Golden Years - Teenagers Chasing Dreams", "Piping Hot Galaxy - Blazing Youth", "Soaring Age - Love Finally Arrived", which reflected the present in the retrospection of the times:
If the stage show is a tribute to the past era, then in the interaction, the story of the courier brother Song Xuewen sticking to his post for 10 years, the "Bright Sword" crew screen reunion to try to eat frozen potatoes to pay tribute to the military soul, Bai Jingting to help rural revitalization "planting grass" rural specialties and other link settings, is in the context of rejuvenation, the accurate capture of the emotional pain points of young consumer groups, awakening the consciousness and self-confidence of contemporary young people in the era and fighting for the country.
At present, the awakening of cultural self-confidence has become a wave of the times, "11.11 Boiling Night" continues the program production concept of Beijing Satellite TV's "temperature, quality, and bones", not only to achieve the deep integration of the brand and the party, but also to give this e-commerce party more humanistic and emotional value by virtue of its content advantages, and convey the value leadership that the mainstream TV media has long upheld.
Source: Thoughtful