The Paper's reporter Xia Yining
On August 8, Tencent Video held an annual animation conference with 8 hours of uninterrupted live broadcasting. In the latest list of animation in 2020, including 22 blockbuster new works IP animation, 22 continuous development of national comic series works and 20 new progress in 2020 announced animation works, a total of 64 blockbuster IP, fueling the rise of national comics.
At the press conference, works such as "One Thought Eternal" and "Guide to Self-Help through Books" were announced; the main creative team and voice actors of 17 national comic works such as "Douluo Continent", "Full-time Master", "Take My Brother Away", "Magic Road Ancestor Q" and other 17 national comic works were live and interacted; in the "Vote for a New Episode First" activity, "Douluo Continent" C was elected; Tencent Video National Comic Week Wuzhen Ruyiqiao Night Market was also launched on the same day. Diversified content and rich online and offline interactive activities have broadened Tencent Video's national comic content map.
"Glory of Kings" and "AWM PUBG" were animated, and "Douluo Continent" started series development
With the growth of the animation audience, the development potential of China's animation market is also being tapped. In 2015, Tencent Video began to exert its strength in the field of national comics, promoting hot IP through multi-dimensional development, and continuing to innovate in the form of national comic content, and the animation adaptations of novels such as Douluo Continent and Magic Road Ancestor are excellent cases.
The latest film list and concept PV released by Tencent Video this time not only have an amazing number and remarkable quality, but also continue to expand in terms of themes and genres. In addition to the upgrading of a series of "hardware" strengths such as painting style, production, dubbing, plot, and special effects, the corresponding cross-border cooperation, peripheral derivation, interactive gameplay, and film roaming linkage have gradually formed a set of mature models.
Posters of "Immortals", "Knife Line in the Snow", "Dragon Clan", and "AWM PUBG"
Among the blockbuster new works released on the same day, there are both "Dart Man", "Xue Xian" and "Sword Line in the Snow", which are full of chivalrous temperament, as well as "Dragon Clan", "Fire Hero", "AWM PUBG", which are mainly hot-blooded youth, as well as the first large-scale science fiction co-creation IP in China, "The Final Key Battle Record". The first official animation drama of the national game "Glory of kings" was also officially launched at the scene. In addition, there are a series of new works covering interstellar fantasy, fairy tales, mecha, adventure, and easy healing types, such as "Qianqiu", "Reading Silver in the Night", "Heavenly Desolation", "Daily Life after Marriage", etc., with diversified IP reserves and long-term operations, aiming to further break the public's inherent impression of a single age group of national comics.
Posters of "Silent Reader", "Devouring the Starry Sky", "Tomb Robber Notes of the Qinling Sacred Tree", and "The Special Path of Kuiba"
For the animation of existing works, Tencent Video Animation also announced new progress. IP such as "Devouring the Starry Sky", "Silent Reader", "Zichuan", "Qinling Sacred Tree of Tomb Robber Notes", "Kuiba's Special Journey", "Mirror Twin Cities" and other IPs have a solid fan base, and naturally bring no small challenge to animation.
For example, "Silent Reader", which released the latest character version trailer today and unveiled the dubbing lineup for the first time, unsurprisingly has once again aroused heated discussion. And adapted from the Chinese hardcore martial arts comic "Dart Man", only a few tens of seconds of concept PV let people feel a strong oriental aesthetics and martial arts atmosphere, the first time won the original cartoonist Xu Xianzhe's affirmation: "I have been looking forward to "Dart Man" can be adapted into a strong style of animation, this wish has finally come true." ”
At the press conference, a blockbuster news was also announced, that is, Tencent Video Animation will start the development of the full copyright series of "Douluo Continent", including dramas, special chapters, Q version series, etc., to tap ip potential in multiple dimensions. The orderly preparation of works such as "Magic Road Ancestor Season 3", "Full-time Master Season 2", "Under One Man Season 4", "Breaking the Sky Season 4", "Take My Brother Away Season 4", "Fox Demon Little Red Lady Series" and other works also let the audience see Tencent Video's sincerity and continuity in the series development of animation works.
Tencent Video Animation said that for the development of these popular IPs, it is not only necessary to continue the content quality and spiritual core of the original work, but also to integrate it as naturally as possible in the form of animation, to meet the aesthetic requirements of users in different fields while breaking through themselves and creating higher industry benchmarks.
The main creator voice actor parachuted in, Wuzhen "dimensional transformation", opening a new interactive game of national comics
The interactive part of the conference was also a luxurious lineup and a constant surprise. The author of the "Notes from the Tomb Robber" series, Nan Pai San Uncle, appeared to help, and Ajie, Huang Zhenji, Ji Guanlin, Qiao Shiyu, Su Shangqing, Wu Lei and other well-known voice actors interacted with fans in online Q&A, and dubbed on the spot to reproduce the classic clips.
Poster of "One Thought Eternal"
Adapted from the original work of the starting point network wen Dashen Ergen, "A Thought eternal", the official announcement was set for August 12, and the opening song MV of the cross-border cooperation with singer GAI was publicly announced. Blood animation with rap style, produce a different chemical reaction.
Poster of "Guide to Self-Help in Books"
Adapted from the original work of The Popular Author of Jinjiang, Mo Xiang Copper Stink, "Guide to Self-Help through The Book", officially announced that it was filed on September 10. R1SE member Zhao Lei was invited to take the stage and sing the theme song "Forgetting Words Song", showing his casual and uninhibited martial arts spirit.
Tencent Video Guoman Zhou Wuzhen Ruyiqiao Night Market
At the same time, Tencent Video Guoman Zhou Wuzhen Ruyiqiao Night Market will open synchronously on August 8. The theme elements of the national comic dotted the scenic stalls to create a diorama-breaking punch card holy land, and fans can also enjoy the beautiful scenery of Wuzhen with their favorite national comic characters. The immersive experience and scene-based interaction not only provide a new way to play the road of Breaking the Circle of Guoman, but also make Guoman have a profound integration and interaction with traditional culture.
Tencent Video Animation Annual Conference Full Film List
Editor-in-Charge: Xu Liyi
Proofreader: Zhang Liangliang