Universal Music Copyright Management Group (UMPG) China Branch (UMP China) yesterday announced the opening of a new office in Shanghai's Jing'an district.
This is the second layout of Universal Music Copyright to vigorously expand its business in China since it officially entered the Chinese market two years ago, and it is also a further increase in its promotion of the development of Chinese music talents and industries.
At the same time, UMP China also announced the launch of the "UMPG Window" Chinese edition, a global royalty management system for music creators, which is also its first localization language version in Asia.
At the event held at UMP's Shanghai office in China, Shanghai songwriters including the Chinese Classical Folk Orchestra Shanghai Zide Qin Society, blues music rookie Yang Yingge, jazz pianist Niu Tianyu and Shanghai Rainbow Chamber Choir gave wonderful live performances on the main stage of the 800 Show.
Ark Fang, Managing Director of UMP China, said: "About a century ago, a number of modern music companies were born on the banks of the Huangpu River in Shanghai and created a glorious history. Today, UMP China has set up a new office with the best team in the top creative space in Shanghai, poised to serve a new generation of Chinese musicians, using music as a bridge to help Chinese musicians go global, cooperate with the world, and show their cultural self-confidence. ”
To further empower Chinese songwriters, UMP China launched "UMPG Window" China Edition, a revolutionary royalty management system for music creators around the world created by Universal Music Copyright Group.
Supported by computer or mobile devices, the system provides transparent and easy-to-use royalty information query services, as well as real-time data analysis and visualization.
Andrew Jenkins, President of UMPG Asia Pacific, recorded a video: "Today is undoubtedly an important step for Universal Music Rights in China. I am convinced that UMP's Shanghai office in China will be Universal Music's center of excellence for creativity in China and the Asia-Pacific region and around the world." I look forward to our team working with top Chinese music talents to create music that the world loves together." ”
Jin Chengzhi, founder and artistic director of Shanghai Rainbow Chamber Choir, also said: "With UMP China representing my musical works, I am full of confidence and deep pride, because they are a team that truly understands, appreciates and respects music and musicians. I am particularly impressed by UMP China's commitment to local music creators, who have always spared no effort to provide support, resources and opportunities for local musicians. Shanghai is a place where I have worked and lived for many years, and UMP China is my music creator, so I must not miss this opportunity today, with our live performance, on behalf of the Rainbow Choir to send a blessing and thanks. ”
Source: Thoughtful