On June 13, 2019, the Science and Technology Innovation Board was officially opened, mainly serving scientific and technological innovation enterprises that conform to the national strategy, break through key core technologies and have high market recognition, focus on supporting high-tech industries and strategic emerging industries such as new generation information technology, high-end equipment, new materials, new energy, energy conservation and environmental protection, and biomedicine, promote the deep integration of the Internet, big data, cloud computing, artificial intelligence and manufacturing, lead high-end consumption, and promote quality change, efficiency change and power change. As a key item in the 13th Five-Year Plan, the energy conservation and environmental protection industry has also entered the list of key support industries for the Science and Technology Innovation Board.
Today, the entrepreneur introduced by Qiuer Hard Technology for everyone, he joined the army in his early years, gave up a stable job after retiring from the army, followed the wave of reform and opening up to work in the south, worked in the field of advertising media, medical and pharmaceutical fields for more than ten years, and finally embarked on the road of hard technology environmental protection entrepreneurship that protects water and benefits the people, he is Su Lindong, founder and chairman of Putai Environmental Protection.
Su Lindong, founder and chairman of Putai Environmental Protection
According to the data, Putai Environmental Protection (stock code: 839410) was established in August 2008 and successfully listed on the New Third Board in November 2016. As a technology-led high-tech enterprise, Putai Environmental Protection in Lintong District, Xi'an City to establish R & D and production base, covers an area of more than 30,000 square meters, set water treatment agents and equipment research and development, design, production, sales, consulting in one, through professional technology to provide customers with overall water treatment solutions, the existing products have covered urban tap water, rural drinking water, domestic sewage, industrial wastewater, reclaimed water and other fields, is committed to becoming a professional ecological environment integrated service providers.
Stepping on the Wave of Reform and Opening Up Comprehension thinking determines development
Walking into Su Lindong's office, I saw a telescope at a glance, facing the continuous Qinling Mountains outside the floor-to-ceiling window. Su Lindong said that he likes to stand high and look into the distance.
Su Lindong, who was born in the military, has a firm belief in his bones: to do one thing, you must not be afraid of failure, go all out, persevere, just like riding a bicycle, only by riding forward will you not fall!
In the early 1990s, Su Lindong, who had changed careers, had a stable job, but too "stable" made Su Lindong no longer feel the passion of working hard in the army, but Su Lindong seemed to be able to see what he looked like after retirement, which made Su Lindong feel confused.
Staying without pay, this is Su Lindong's choice. Taking advantage of the wave of reform and opening up, Su Lindong himself came to Shenzhen in 1992 and began to work.
In Shenzhen, Su Lindong feels the most deeply that everyone here stares at the People's Daily and Shenzhen Evening News every day, studying what business can be done and which countries will not do it, and will immediately put it into practice. Su Lindong had already realized at this time: thinking determines development.
Making money also requires respect for the heart
After 5 years of experience, Su Lindong has become a sales elite, and he decided to bring Shenzhen's advanced model and advanced concept back to his hometown. In 1997, Su Lindong registered his first company in Xi'an, a media company focusing on offline advertising planning in the department store field. But the good times are not long, and what I learned in Shenzhen cannot be played here.
The first venture died.
Su Lindong summed up his first venture in one sentence: only focusing on reverse experience, not adapting to local conditions.
After a break, Su Lindong regained his expertise and started a pharmaceutical sales business, and he worked for ten years.
"In 2008, the general salary level in Xi'an was only 2,000 yuan, but I was already able to get a monthly salary of 20,000 yuan."
But the longer the pharmaceutical industry has been doing, the higher the medical costs of patients and the huge profits of the entire industry have made Su Lindong feel more and more uneasy in his heart. He believes that the pharmaceutical sales industry will face huge adjustments and transformations, the direction is undecided, the process is relatively long, and we must plan for our next step.
By chance, Su Lindong learned about a water disinfectant developed by a company in Chengdu, which made his eyes light up. "No matter what you do, as long as you focus on the people's food, clothing, shelter and transportation, there will always be no problem." Su Lindong decided to start a second venture from water treatment.
On May 12, 2008, the Wenchuan earthquake put countless compatriots in difficulty and mourned the whole country. On this day, Su Lindong was talking about the agency of water treatment products in Chengdu, and the sudden natural disaster made Su Lindong "trapped" in Chengdu for three days. In these three days, Su Lindong won the first agent product of Putai Environmental Protection and officially opened a new round of entrepreneurial road.
Enterprises must go long-term and self-research is a necessary condition
New areas, new beginnings, are often accompanied by unexpected hardships.
"In the first year, the company's turnover was zero." Su Lindong said with emotion. The agent's aquatic products have just been launched, and there is no word of mouth, and Putai Environmental Protection, as a new in the industry, does not have any resources. Su Lindong pulled his companions to talk about the water treatment plant one by one, and opened up a certain market for agent products.
In the process of sales agency, Su Lindong gradually has a deeper understanding of this industry, after mastering the demand, Su Lindong believes that on the one hand, the development of enterprises must have its own core technology products, on the other hand, driven by the market, more "hard-core" products need to appear. Su Lindong decided to independently develop core products.
In the process of product development, in order to extract data more conveniently, Su Lindong and his team live next to the water plant. "The needs for water treatment vary from year to year. Melting snow water in winter is low temperature and low turbidity, summer flooding is highly turbid, and organic matter algae are abundant in autumn water... As the water quality varies in different seasons, the focus and difficulty of research and development also vary. "At the same time, research and development also need to consider a variety of factors affecting water quality, toxicological experiments, the process is extremely complex." The state has 106 standards for water quality, and one of the 106 is not up to standard. Surindong said.
Through experiments, the R&D team of Putai Environmental Protection mastered thousands of sets of data and repeatedly demonstrated them. In 2010, this water treatment product independently developed by Putai Environmental Protection, Yiweijing, obtained the wading approval and was officially used in 2011, and it is used today.
At that time, the upgrading of sewage treatment was a big problem in the industry. "The standard improvement mainly faces from the 1-level B standard to the 1-level A standard, and the core problem is the phosphorus content index."
In 2013, Yiwei Phosphorus was successfully developed and patented. In May 2016, The sewage phosphorus removal treatment product independently developed by Putai Environmental Protection obtained an invention patent, which according to Su Lindong, is the only domestic patent for sewage phosphorus removal. The total phosphorus index of the treated factory water is better than the First Class A standard (the highest standard) in the "Urban Sewage Treatment Plant Pollutant Discharge Standard".
Landed on the capital market and accelerated the construction and production of industrial parks
In 2016, Putai Environmental Protection landed on the New Third Board and immediately received an injection of investment capital from Xigao. In September 2018, the Foundation Stone of Putai Environmental Protection R&D and Production Base Project (Yizhong Putai Environmental Protection) was grandly laid in Lintong Modern Industrial Park. The industrial park with a total investment of about 300 million yuan covers an area of about 31,173.49 square meters, with a total construction area of about 32,232.12 square meters, and will produce about 61,000 tons of water treatment agents per year after completion.
At present, Putai environmental protection product line includes Yiweijing, Yiwei phosphorus, Yiwei bacteria, Yiweiqing, of which Yiweijing and Yiwei phosphorus are the company's independent research and development products, with independent intellectual property rights; Yiweiqing and Yiwei bacteria are trade-oriented products. The company has now set up subsidiaries in Sichuan, Shandong and Hubei, and its customers include Xi'an Water Group, Beijing Enterprises, Bishuiyuan, Tianchuang, SIIC, Gezhouba, Yunnan Water and other large water companies. In 2019, the company's production capacity continued to expand, and its products covered more than 80% of the country.
In terms of water pollution control, it can generally be divided into two major areas: domestic water treatment and industrial water treatment. According to the different scenarios, domestic water treatment can be divided into urban water treatment and rural water treatment. The sewage treatment rate in cities and counties is high, close to saturation, while at the same time, the rural sewage treatment rate is only 11%, the saturation is extremely low, and although rural sewage faces many problems, the market space is huge.
Putai environmental protection focuses on the future development direction of urban drinking water, urban sewage treatment, rural decentralized sewage treatment, air pollution control and so on. The advantages of R&D and innovation provide a "moat" for Putai Environmental Protection, and become a firm barrier for enterprises in the "blue ocean" market.