The charm of Vickers
Not only is it a quality Swiss Army knife
Abstract to learn about the familiar and unfamiliar Victorinox Vickers
"Be sure to leave Earth with a Swiss Army knife."
Canadian astronaut Chris Hadfield
He has made such an exclamation in his book
The ingenious Swiss Army knife has penetrated into the daily lives of countless people
But you are the creator of it
How much does Victorinox know?
Let's get closer to this company with a rich heritage but still full of vitality
Take a look at the world-famous Swiss Army knife
Magnificent scenery hidden behind
Century-old brand, exquisitely crafted
The legend of Victorinox Begins in the Swiss canton of Schwyz at the end of the 19th century. The pioneering Karl Elsener secured an important order to deliver a batch of soldier knives to the Swiss Army. The soldier's knife was tough but slightly clumsy, so Karl Elsener uniquely designed a novel style that was not only lighter and more elegant, but also featured a pulling cork drill.
In 1897, he trademarked the knife, naming it "Officer and Sport Knife". Over the years, it has gradually evolved into a world-famous Swiss Army knife. This innovative invention gave birth to the concept of a "versatile tool" and planted the first seeds for Victorinox.
The ancestors have a blue wisp of the road, and the future generations will inherit the past and open up the future. Victorinox, like many Swiss companies, is connected by family affection and is passed down by the family, and has so far experienced a total of four "parents" and has gone through more than 130 years of ups and downs. With similar passions, they all inherit and carry forward the efforts of their predecessors, while also branding the company with their own style. As a result, with a long history but endless life, Vickers has always maintained its brand concept of high quality, versatility, exquisite design and innovation.
For a long time, no matter how the trend evolves, Victorinox has always focused on excellent quality, outstanding function, breakthrough innovation, classic design, such a brand concept has penetrated into daily work and precipitated in the corporate culture.
A global company that rides the waves
For more than 130 years, Victorinox has grown from an obscure tool workshop to a global company with a diverse range of products. Today, the company's headquarters is still located in the starting point of the dream - the town of Yixi in the Swiss canton of Schwyz, and its subsidiaries are located all over the world, spanning the United States, Canada, Brazil, Japan, China and so on. In addition to the world-famous pocket knives, we also produce high-quality household and professional knives, watches, suitcases and perfumes.
Swiss craftsmanship, the soul of the craftsmanship is immortal
Most of our products are currently manufactured in Switzerland. The tool production site is located at the headquarters in the town of Yixi in the canton of Schwyz, and the scale of production is still expanding. In 2015, the company spent tens of millions of Swiss francs to establish a modern watch technology center in Delémont. The perfume is produced by a Swiss partner company located near Basel. The luggage is developed and designed in Switzerland and produced by leading manufacturers in Asia.
Broad road, sword refers to the world
Our products are sold at points of sale in more than 120 countries around the world, in department stores and self-operated retail stores. In international metropolises such as Zurich, London, New York, Tokyo, Hong Kong and Shanghai, Victorinox stores can be found. These stores provide an authentic atmosphere where customers can experience Victorinox's craftsmanship, details and the innovations behind all of its products.
Talents from all walks of life gather here
Victorinox employs more than 2,100 people worldwide, of which around 1,200 are employed in Switzerland. Over the past decade, we've created more than 600 new roles, providing a stage for more talent to shine. In 2020, we received the Swiss Brand Best Employer Award – creating an exceptional work experience for our employees is Victorinox's relentless pursuit.
In 1996, Victorinox set foot on the land of Shenzhou and officially entered the Chinese market. After decades of careful management, we have made a series of remarkable achievements and won the recognition of more and more customers. From the opening of the first brand retail store in Shanghai to the holding of the Swiss Army Knife Design Competition In China, Vickers has continuously implemented its emphasis and commitment to the Chinese market with practical actions.
This year coincides with the 70th anniversary of the establishment of diplomatic relations between China and Switzerland. On January 17, at the launching ceremony of the 70th anniversary of the establishment of diplomatic relations between China and Switzerland held by the Swiss Embassy in China, victorinox Swiss Army Knife was honored to be unveiled as an official congratulatory gift, witnessing the steady development of bilateral friendly relations between the two countries. This glory illuminates the way forward and will be guarded by us.
In 2020, the legend of Victorinox Vickers is far from over, just waiting for you to continue to write more glory!