On the morning of October 28th, the 11th China Digital Publishing Expo Audio Content Industry Parallel Forum was held at the Beijing National Convention Center, Zhang Yijun, first vice chairman of the China Audiovisual and Digital Publishing Association, Xie Guangcai, director and executive vice president of Chinese Online Group, Wang Zhuang, professor of the School of Journalism and Communication of Beijing Language and Culture University, Chen Fang, deputy general manager of the online audio business department of Chinese, Chen Qiang, vice president of Dragonfly FM content, Zhang Chao, co-founder of Mozhou, Chen Jun, assistant to the president of Anhui Science and Technology Publishing House and general manager of the listening book business department. Zhao Lin, associate professor of the School of Broadcast Hosting Arts of communication university of China, Ji Hanbang, a famous actor in the broadcast, and Li Shihong, a well-known voice actor, attended the forum.
Figure: Xie Guangcai, director and executive vice president of Chinese Online Group
With the theme of "New Consumption Scenarios, New Trends in Content", the forum was jointly sponsored by China Press and Publication Research Institute and Chinese Online Digital Publishing Group Co., Ltd. As the representative of the organizer, Xie Guangcai, director and executive vice president of Chinese Online Group, welcomed the guests and said that Chinese online has been deeply engaged in the audio industry for more than 20 years, and has always been "fond of" sound content, and hopes to cooperate with more partners in depth in the future to create high-quality audiobooks, jointly write a new chapter in digital China, and help a cultural power.
Quality + innovation is the main theme of the sound industry
Photo: Zhang Yijun, first vice president of the China Audiovisual and Digital Publishing Association
With the speech of Zhang Yijun, the first vice chairman of the China Audiovisual and Digital Publishing Association, the forum officially opened. Zhang Yijun said that with the rapid development of the Internet and the iterative update of information technology, audio reading is increasingly integrated into people's daily lives and has become an important part of new cultural formats. As a product of the deep integration of content and technology, how to use digital technology to empower the transformation and upgrading of the publishing industry, give birth to new formats and new models, and make the publishing industry stronger, better and bigger? On this topic, Zhang Yijun pointed out that first of all, we must adhere to excellence and devote ourselves to creating more fine works; Second, we must pay attention to innovation and development, and achieve the deep integration of content and technology; Third, copyright protection must be strengthened to provide a reliable guarantee for sustainable development.
Pictured: Wang Zhuang, professor at the School of Journalism and Communication, Beijing Language and Culture University
Professor Wang Zhuang of the School of Journalism and Communication of Beijing Language and Culture University released the "Global Audio Content Industry Research Report" at the meeting. The report was completed by the School of Journalism and Communication of Beijing Language and Culture University in collaboration with the China Press and Publication Research Institute. The report selects first-hand data and literature from authoritative foreign websites, such as the authoritative websites of the United States, Japan, and the Korea Digital Publishing Association and the Publishing Association, and refers to the research results of domestic experts and scholars to outline the development of the global audio reading industry.
Figure: Chen Fang, deputy general manager of Chinese Online Audio Division
Any content industry needs innovation as an internal driver, especially with audio content. And with the development of the audio content industry entering a new stage, "high quality" and "high-quality" have put forward higher development requirements for the industry. Chinese Online has more than 400,000 hours of sound resources and is currently the largest provider of genuine audio content in China. For the creation of audiobooks in the new era, Chen Fang, deputy general manager of the online audio business department of Chinese, shared two key points, taking diversified high-quality content as the core, while building an anchor ecology, supporting excellent anchors, creating a high-quality audiobook, and carrying out derivative development of audio, film and television, and animation integration, and continuing to amplify the value of IP.
Pictured: Chen Qiang, Vice President of Content at Dragonfly FM
Chen Qiang, vice president of content at Dragonfly FM, also introduced that Dragonfly FM is actively trying to innovate audio content forms and categories, such as creating new commentaries and pan-podcasts for young people. At the same time, it is mentioned that Dragonfly FM will perform an audio variety show this year to explore the value of traffic and achieve full interaction with users.
Pictured: Zhang Chao, co-founder of Demon Zeus
For the "newcomer" magic in the audio field, they pay more attention to how to make a good story sound. MoZu is the earliest institution in China to define semi-fictional urban legend writing, and in the five years since its establishment, it has continued to produce a series of suspense novels such as "Night Travel Record" and "Beiyang Night Travel". After pondering and trying many works, Zhang Chao concluded that using good voice to tell original stories should reflect the sense of reality, use the advantages of sound interpretation to strengthen characters, and boldly innovate through the differences in sound forms.
Pictured: Chen Fang, deputy general manager of Chinese's online audio business unit (second from left), well-known voice actor Li Shihong (third from left), Chen Qiang, vice president of content at Dragonfly FM (third from right), Zhang Chao, co-founder of Mozu (second from right), and Ji Hanbang, a famous actor and broadcaster (first from right)
The famous actor Ji Hanbang performed how to express The good story of China with a good voice at the scene, and an impromptu performance of "People's Property" allowed the audience to experience the quality of an excellent anchor. Li Shihong stressed that even if AI technology is now very mature, approaching the human voice, it has indeed brought a positive impact to the industry, "but artificial intelligence can not replace the voice of the person."
"Content is king" is still the key to breaking the game
This year's audio forum ushered in a new word in the industry - metacosm. Chen Fang believes that with the further integration of virtual and reality in the future, the "high-quality anchor + AI anchor" ecology that Chinese Online is now building will achieve more innovative interactive scenes in the world of the metaverse. When it comes to the industry opportunities in the meta-universe, Chen Qiang believes that "content" is still the key to breaking the game.
Regarding the recent strategic cooperation with Chinese Online, Chen Qiang said, "In the past ten years of Dragonfly's development, the cooperation with Chinese Online can be described as mutual achievement. "In the future, the two sides will make new breakthroughs in technology and content through more in-depth cooperation." He believes that the improvement of the penetration rate of the audio industry is not something that can be completed by one platform, and the entire content industry must work together to help the audio content ecology achieve true growth.
Photo: Zhao Lin, Associate Professor of the School of Broadcasting and Hosting Arts of communication university of China (second from left), Wang Zhuang, professor of school of journalism and communication of Beijing Language and Culture University (second from right), Chen Jun, assistant to the president of Anhui Science and Technology Publishing House and general manager of the listening business department (first from right)
The choice of audio content determines the orientation of social values and can even affect the inheritance of Chinese culture. Zhao Lin said, "We should be committed to establishing some classic IP and pay attention to the deep processing of classic works." Wang Zhuang added that when adapting the work, we should look at the world, understand the commonality of the global sound industry, and provide a reference research sample for the rapid development of the domestic sound industry. Chen Jun introduced that their audio platform "Le Ling Listening Book" has launched traditional cultural programs such as traditional Chinese medicine health care, cultural lecture halls, and the history of Chinese civilization for the elderly, and has carried out some pioneering in red culture, promoting China's excellent traditional culture through knowledge popularization and value transmission.
Source: Hebei Network Radio and Television Station