The picture shows the night view of the modern gangfeng neighborhood in Chenggong New Town, Kunming City, attracting pedestrians to stop and enjoy. Photo by Li Jiaxian
China News Network Kunming August 5 Title: Kunming: Modern Port Style, Ancient Dian "National Tide" Multicultural "IP" Empowers City Blocks "Night Economy"
Author Xiong Jiaxin Du Xiaoxiao
At the beginning of the lantern, the city's human fireworks are melted into the sunset and night, walking through the corner blocks, neon flashing signs are scattered, making people feel as if they are on the streets of Hong Kong. Taking the escalator down, the green brick Daiwa and wood-carved stone workshop come into view, and the "National Style" snack street with the theme of the Tea Horse Ancient Road makes people feel as if they have "crossed" into the legend of Ancient Dian. This wonderful cultural experience appeared in the neighborhood "night economy" of Kunming, Yunnan, and the distinctive multicultural "IP" injected vitality into the city's "new format".
The picture shows the night view of the modern gangfeng neighborhood of Chenggong New Town in Kunming City. Photo by Li Jiaxian
The so-called night economy is a variety of consumption with citizens and tourists as the main consumption body, shopping, leisure, catering, and entertainment as the main forms, from 18:00 to 2:00 a.m. the next day. In recent years, the prosperity of the night economy has gradually become an important manifestation of urban prosperity, which also fully reflects the fashion of the city and becomes the weather vane of the city's vitality coefficient.
The original "night economy" mainly appeared in the form of open-air commodity stalls and snack streets, and was once popular after the epidemic. At the same time, many cities in China have also begun to work on creating agglomeration and standardized "nightlife" commercial blocks to release consumption vitality and commercial vitality.
The picture shows the mabang-themed wall sculpture of the Tea Horse Ancient Road Snack City. Photo by Li Jiaxian
"At the beginning of the mall planning, we had the idea of creating a night-themed commercial block, thinking about how to be loved by consumers, especially the younger generation of consumers, while avoiding the same homogeneous style." Shen Miao, head of the Colorful Yunnan First City Commercial Management Center, said, "Hong Kong style culture is the youth memory of the post-80s and post-90s generations, and the Tea Horse Ancient Road is the characteristic historical business card of Yunnan. ”
The modern gang wind street on the ground, the ancient Dian city of tea horses underground, and the multi-cultural IP jointly create a very distinctive "night economy" block. The characteristic neighborhood of Colorful Yunnan First City is located in the core area of Chenggong New Town in Kunming City, providing a good place for nearby residents to live and relax. At the same time, it is close to kunming south railway station, the hub station of southwest high-speed rail, to show passengers from China and even the world the new era of Yunnan culture of inclusiveness, openness, integration and exchange.
Yunnan once relied on the Tea Horse Ancient Road to be closely connected with Sichuan, Tibet, South Asia and Southeast Asia, and now relies on high-speed rail to greatly improve the communication efficiency of personnel flow and material exchanges. Driving into Kunming with the high-speed rail EMU, there is also the opportunity for comprehensive development, as the first stop of the high-speed rail in yunnan provinces, Chenggong ushered in the best opportunity, and the characteristic neighborhood of the colorful Yunnan First City has also become a well-known "net red punch card".
"Eat, drink and play Tesco" is settled in all directions, the neighborhood business is complex but not chaotic, more than complicated, and the "IP" style is unified behind the study of every detail. Talking about the creation of the atmosphere of the neighborhood, Shen Miao introduced to reporters: "The neon signs of Hong Kong-style modern street are all designed with reference to Kowloon Commercial Street, and the style, size and color matching are highly restored. As for the Tea Horse Ancient Road Snack City, a large number of traditional Chinese architecture and Yunnan ethnic elements are integrated, bluestone floor tiles, wooden tenons, Dai-style bamboo buildings, and the interior decoration of each shop is also required to be unified with the external style. ”
Nanqiang Street in Wuhua District focuses on cultural "IP" on the century-old Yunnan-Vietnam Railway. The Yunnan-Vietnam Railway was once part of the history of modern national blood and tears, and also the cradle of the burning spark of revolution, and has now become an irreplaceable cultural symbol. Nanqiang Street and Lane restores the steam locomotive and the "meter gauge" railway at the entrance, and the locomotive whistles and intertwines the crowds of the neighborhood, where the century-old time and space collide and communicate, adding a bright style to the "night economy" neighborhood.
The picture shows the reconstructed model of the locomotive of the Yunnan-Vietnam Railway in Nanqiang Street Lane. Photo by Xiong Jiaxin
Zhao Yuxin, a college student from Hebei, took Kunming as the first stop of Yunnan tourism, and when she walked into the streets and alleys of Nanqiang, she was deeply "amazed": "The whole neighborhood is full of design, the color lighting is particularly suitable for taking photos and punching cards, and the shop snacks are very Yunnan characteristics, novel and delicious." After learning about the history of the Yunnan-Vietnam Railway behind the locomotive on the street, Liu Yuxin said: "It is an honor to understand that period of history in this way, which will definitely leave me with a deeper memory of this place." ”
Recently, Jinbi Park next to Nanqiang Street and Alley has unveiled with a new look, the old park, new style, full of artistic atmosphere and "national tide" culture, is becoming the "new force" of the "night economy" in Kunming neighborhoods. (End)
Source: China News Network