The cross-border circle in the first half of the year really experienced a big "earthquake", first the price of shipping rose, and then many large sales were blocked to trigger a layoff storm, and the small sellers were panicked, and even had the idea of giving up...
Don't, really don't, in fact, there is no risk in which line to do, cross-border e-commerce investment is limited, the risk is controllable, but the benefits may be large enough, but also let many people achieve the leap and counterattack in life.
For cross-border e-commerce sellers, there are only two seasons a year, high season and low season. "Winter is coming", cross-border e-commerce platform has basically entered the state of "fighting", Halloween, Double Eleven, Thanksgiving, Black Friday, etc. one after another, which are important nodes that cause a wave of consumption. Seize the business opportunity to prepare in advance, not only can make a lot of money, but also take the opportunity to clear a wave of inventory~
Now that the battle horn has been sounded, opportunities and risks coexist, which provides the newcomers who have just entered the cross-border e-commerce industry with the necessary strategies for the peak season, and constantly improve themselves in order to usher in a bumper harvest!
Stocking guide
In response to the peak season, sellers must first ensure that they have reasonable inventory.
Recommended products & new products: Evaluate the sales volume of the product in advance to avoid missing the best time in the peak season, or slow sales. In general, the peak season may increase by 2-3 times, and it is recommended to refer to the previous data for calculation preparation.
Overseas warehouse preparation: according to the length of life cycle, price fluctuation coefficient size, transportation mode coefficient size, freight comparison, product qualification, cost, weight, etc., and finally lock the advantage of the product.
Direction of operation
Optimize listing:
Although it is a cliché, we have to admit that a good Listing is essential to burst orders in the peak season. It can be improved from the following aspects:
1. Check whether the picture is up-to-date and optimal (the product occupies at least 80% of the picture, the background is as concise as possible, so as to avoid interference with the product and truly reflect the product information);
2. Don't be too simple when describing the product, bring holiday-related keywords such as "Halloween", etc.;
3. Consumers mostly pay attention to product evaluation, and enhancing the praise and credibility of the store is a major key to increasing the sales volume of the store.
Leveraging Marketing:
Taking advantage of the east wind of the festival, replace the pictures of stores, platform promotion bits, Facebook and other social platforms into the theme marketing activity pages of the festival to increase influence; tap the highlights of products and the perfect grafting of holidays; launch a series of promotional activities to attract more potential users.
Logistics is preferred
The marketing mix of media delivery may be ready for you, but it is also crucial to influence the logistics of the supply chain, and it can even directly determine your "harvest" for a year.
At present, the logistics situation is already quite tight, so the seller can assess the peak season sales in advance, prepare some goods to be shipped to the overseas warehouse first, and then replenish according to the actual sales situation.
Real-time tracking, when the goods are sent, the seller should track the logistics situation in real time, such as abnormal such as the loss of packages due to logistics congestion, to communicate with the logistics providers and buyers in time and solve.
Due to the hidden factors of the epidemic situation abroad, there is a certain risk that the goods will be delivered to the buyers in a timely manner. Sellers need to take precautions against delays, losses and breakages.
Cross-border sellers also need to be prepared for buyers to return and exchange goods in advance, and spend more time on overseas warehouses, special line logistics, postal parcels, international express delivery and other delivery channels.
Confirmation of funds
According to the cross-border e-commerce research report, the international situation is the biggest problem encountered by foreign trade enterprises, followed by the company's capital turnover problems and logistics problems.
In addition, 36% of sellers' peak season stock will reach 2 to 3 times the usual amount of stock, and 10% of sellers' peak season stock will reach more than 5 times the usual.
However, the premise of a large number of sellers to stock up is to have sufficient funds, but problems such as long payment collection periods and rising costs often make sellers fall into the dead cycle of "lack of money". As a capital-driven industry, cross-border e-commerce is inseparable from long-term and stable financial support, and having sufficient funds has become an indispensable element for sellers to operate stores.
Off-season charging, peak season burst orders, this is the survival of cross-border e-commerce. Finally, I wish everyone a burst of orders and a big hair!