On October 29, Xu Fuji officially announced gong jun as its brand spokesperson, and its pursuit of the ultimate polishing of products and the concept of adhering to the original intention to do a good job coincide with Gong Jun's pragmatic and original intention to insist on being a good actor. Following Xu Fuji's acceleration of the new track of nutritious and healthy snacks, during the official announcement period, the new star endorsement gift box "Gong Xili" was launched to make full use of this year's "Double Eleven" consumption tide and lay out the New Year market in advance.
The ingenious brand joins hands with the star spokesperson, and the two sides cooperate to empower each other
The invitation to Gong Jun as its spokesperson is the mutual choice of Xu Fuji and Gong Jun, the mutual recognition of both sides, and the cooperation between the two sides to empower each other. The products of xu fu ji brand are well known, whether it is a New Year festival, or a leisure party and other scenes, you can find the figure of Xu Fu Ji products. Gong Jun's easy-going and positive public image complements the brand tone of Xu Fuji, a national brand that pursues "lighting up consumers' happy moments with delicious tastes".
Xu Fuji has always been committed to providing nutritious, healthy, safe and delicious products. Xu Fuji pursues the ultimate polishing of products, and adheres to the concept of doing a good job in products, which is also perfectly in line with Gong Jun's perseverance and the spirit of not forgetting the original heart to insist on being a good actor.
The deeper reason, the relevant person in charge of Xu Fuji said, "In order to cater to the consumers of Generation Z, Xu Fuji has made a lot of efforts in the pursuit of rejuvenation, and Gong Jun is extremely influential among young Generation Z consumers, and the cooperation between the two sides can allow young consumers to perceive the brand's more fashionable, healthier and more high-end new look, and strengthen communication and interaction with them." At the same time, it will inject more youthful vitality into the brand and vigorously promote the transformation of the brand to a youthful strategic layout. “
Sell "Gong Xi Li" in advance and set up a platoon for "Double Eleven"
According to the consumption big data of the CBN Commercial Data Center (hereinafter referred to as CBNData), the consumption scale of online snack packages (boxes) will steadily increase in 2021, and consumer demand for gift boxes will remain unabated. In addition to the official announcement of the star spokesperson, in order to comply with the tide of double eleven consumption, Xu Fuji also seized the golden time point of the first wave, selling the star gift box "Gong XiLi" in advance, the gift box was matched with Xu Fuji's ace products, both the classic Sachima, crispy heart candy, pineapple crisp, corn fudge, juice gummy, as well as this year's non-fried nutrition new products five grain milk crisp, and the spokesperson limited customization of the surrounding area, offering full sincerity to consumers. Whether it is bought for yourself, or visiting relatives and friends, or giving gifts for the festive season, it is a good choice.
In addition, Xu Fuji has launched a number of new online special products, covering small pocket snacks for household goods, afternoon tea snacks that are necessary for offices, snack packages that are indispensable for travel, and classics with gift selection. Among them, Xu Fuji has launched a series of master gift boxes, according to CBNData consumption big data shows that nut fried goods, biscuits puffed food gift boxes rank among the best in the proportion of consumption, is the mainstream of the market. Some of the new product master series launched by Xu Fuji this time contain three models, namely a nut crisp gift box enriched with 5 kinds of nuts, nutritious non-fried nuts, a cardan wood nougat gift box with ingenious proportions, and a chia seed crisp sugar gift box with 128 layers of sugar peel hand pulled for 6 times. Thirty years of craftsmanship precipitation, sincere and cherished works. "These are actually new products of the candy series, and we hope to listen to consumer feedback in advance, continue to improve, and make products that consumers love." And we are also very confident, because in 2021, all the next scenarios need, our launch of a variety of products has been well considered for consumers. The relevant person in charge of Xu Fuji said.
It is reported that Xu Fuji's "Double Eleven" this year will also have a variety of preferential ways to go hand in hand, in addition to the pet powder benefits in the live broadcast room, you can also participate in the first two hours of xu Fuji e-commerce platform (Tmall, Jingdong) activity mechanism to ensure that consumers enjoy the benefits.
Meet the trend and constantly innovate, witness the quality strength
Xu Fuji, known as the "sugar point family", can always be loved by the majority of consumers, in addition to strong brand influence and excellent corporate strength, more importantly, a strong quality guarantee. From raw material selection, production, storage, transportation, to product delivery to consumers, there are full-link quality traceability and management, each step is excellence, layer by layer to ensure product quality, plus itself has strong technical support such as R & D design, manufacturing, quality testing. Because of this, in the pursuit of high quality and product innovation and delicious road, Xu Fuji Idle Small Crispy Tour Crisp, Cheese Flavor Sachima, Nestlé Gold "PineAppleBerry" Strawberry Dark Chocolate, Nestlé Obi Lactic Acid Bacteria Cocoa Butter Chocolate 4 products also won the ITI International Delicious Medal, and its brand also won the "2021 International Quality Festival Outstanding Quality Brand Award" quality recognition.
In embracing market changes, Xu Fuji also grasped the market trend in time to keep pace with the times. In the post-epidemic period, consumer demand for healthy snacks continues to increase, Xu Fuji has delivered a good result in healthier and younger product innovation, and this year launched a series of new products such as sugar reduction, 0 fat, non-fried, and lactic acid bacteria.
Whether it is pineapple crisp with 26% sugar reduction, sachima with 30% sugar reduction, or its first non-fried new qima, they have attracted significant attention in the industry. In addition, in the list of low-fat, low-calorie and low-sugar food head brands recently released by Jingdong Supermarket, Xu Fuji sugar-free lollipops and 0 fat absorbable jelly tea yan light jelly are on the list. In the ever-changing market environment, Xu Fuji spares no effort in building core competitiveness and does not forget its original intention.