A few days ago, the Jiangsu Provincial Market Supervision and Administration Bureau conducted supervision and spot checks on winter supplies such as down jackets, duvets, scarves, cotton clothes, storm jackets and cashmere sweaters. The results showed that among the 350 batches sampled, a total of 43 batches were found to be unqualified, and the unqualified rate was 12.3%. A number of well-known brands' products were judged to be unqualified in the supervision and random inspection, and the three products were from the e-commerce live broadcast platform.
Let's first praise the Jiangsu Provincial Market Supervision Bureau, and then we will review the three laws of the market economy that I published some time ago:
Law 1: In a market economy environment with sound, fair and transparent laws and regulations, the prices of goods and services will move closer to cost, leaving a reasonable profit margin;
Law two: whether the monopoly is large or small, it can obtain excess profits, which can be both scientific and technological content, innovation, quality, brand factors, or natural and illegal violence factors;
Law three: when the standards and supervision are not perfect, there will inevitably be a phenomenon of bad money expelling good money;
It is said that 100% goose down quilt, through the test there is no goose down inside; the scarf tag shows 96% of the wool, but the measured down is 100% polyester fiber, not a single wool. Fake, very fake, without a hint of truth.
Why should merchants do this? Naturally, it is to reduce costs and at the same time sell at a higher price, so as to obtain huge profits. Consumers do not have the ability to test, spend hundreds of thousands of yuan to buy back the goods will not deliberately open the inspection, this time need to have standards to judge, there is a supervision to perform their duties.
The existence of these counterfeit and shoddy goods with shoddy false label content has an impact on honest and trustworthy businesses, and continuously enhances their strength with the help of cost advantages and profit advantages, resulting in the shrinking of the market for qualified products, which is the expulsion of good money by bad currency.
Yes, the country has standards, such as the standard requirement is that the velvet content should be greater than or equal to 50% to be called duvet. In fact, many merchants use inferior raw materials to replace, the cost is greatly reduced, the original cost of less than 100 yuan, but can be sold according to the real duvet sold for nearly a thousand yuan of high price, harvest super high profits.
Correspondingly, down jackets are also the same problem, hangtag contains 90% down children's down jackets, the actual test down only 3.3%, virtual label nearly 30 times. The national standard stipulates that the main filling of the down jacket is a flower with a down core structure, so as to ensure good thermal performance. In the down jacket in the sampling, the filling is mainly a feather formed by the crushing of the feathers.
<h1 class="pgc-h-arrow-right" data-track="21" > standard, yes, there are not many counterfeits, not many. So, what's the problem? </h1>
Purely from the income level, considering that less than 10% of the people on the earth already have more than 90% of the wealth, the middle and low income groups account for the absolute majority, and the broad masses of the people have a strong demand for low-priced goods. On the one hand, the groups that have become rich spend a lot of money, speculating in houses, studying abroad, settling down, shopping, traveling, luxury cars and luxury goods, on the other hand, the vast majority of the remaining people are still thrifty and thrifty, and they can't afford to buy expensive goods in physical stores to go online to find cheaper alternatives. In this case, counterfeit and inferior can not be distinguished, you can only choose the goods that look good through sales and price.
Speaking of which, you may wish to tell a small story, in 2020, a friend's factory was reported for a sentence of product information published on a B2B platform. That sentence is roughly "belt conveyor is the most widely used kind of conveyor", because there is a "most" word in it, which is said to use the limit word, violating the advertising law, and reported to a certain bureau. Just because of such a word, I ran several times repeatedly, and finally solved it with a method that the people of the earth understood, avoiding a fine of tens of thousands of yuan.
Advertising law can also be seen as a standard, someone reports on the investigation, regardless of the context of the subject matter is required to surrender to the door to solve, often fined, this is also the standard. It is said that in the past two years, there are not a few enterprises and self-employed households that have been fined, often tens of thousands of yuan, and according to news reports, there is a word that has been fined 300,000 yuan. In any case, the results are indeed remarkable, and the limit words on product promotion are indeed rare nowadays.
If the product quality supervision system has this speed of response of the advertising law, this drastic way of dealing with it, will there still be so many fake and shoddy products?
If you are fined tens of thousands of yuan or even hundreds of thousands of yuan for using the wrong word, how much should you be fined for such a serious counterfeiting behavior with such a serious false label content? Do you need someone to go to jail? If the cost of counterfeiting is lower than the use of a wrong word, it is undoubtedly the best affirmation and encouragement for counterfeiters.
<h1 class="pgc-h-arrow-right" data-track="21" > the standard is not perfect, the standard lags behind the international standard, and the supervision is not perfect, which is a great obstacle to the upgrading of the manufacturing industry. </h1>
Imagine that counterfeit or false content can get several times the profit, and there is only a small profit in a down-to-earth manner, and who wants to do such a thing. Under the fierce market competition, if the system cannot protect the serious enterprises, then the market will be filled with bad money.
Even considering that the current income level is difficult to completely eliminate counterfeiting, at the very least, through the establishment of standards, enterprises that meet the standards should stand out, and strengthen monitoring efforts to endorse these enterprises and products with standards, so that they can obtain greater advantages and more reasonable profits.
Finally, offline, whether it is export, large cities, or rural markets, online whether it is an e-commerce platform or live e-commerce, should be included in the scope of supervision. Let the quality supervision bureaus in various places take action, sampling several commodities every day, and timely notification and timely disposal. In this way, it will not form a waste of resources and idle personnel, but also can clean up the healthy atmosphere, help correct and eliminate evil, make the market economy more perfect, and make the survival of enterprises healthier.
Made in China must take the quality and brand route