On August 27, 2021, FAW Toyota's new Crown Land was placed in the "Desert Lonely Smoke Straight, Long River Sunset Round" Damei Dunhuang Yaoshi debuted, and the order exceeded 10,000+ in only 48 hours after listing.
On October 31st, the FAW Toyota Crown Land Release Wanda Ceremony with the theme of "Inheriting Classics and Casting Legends" was held in Shantou Lion City! Hundreds of guests gathered in the Hall of Luxury, continuing the classics and feelings, and appreciating the glory of the Crown brand!
Relive the Crown Classics
In 1955, Toyota used its own technology to create the first crown, which was also the first high-end model truly independently developed in the history of the Japanese automotive industry. Over the past 66 years, Crown has adhered to its ingenuity in the inheritance, and has continuously made breakthroughs and continuously evolved in product changes. From the first generation to the fifteenth generation, each generation of "Crown" is at the forefront of the times, always with elegant and distinguished taste to win the favor of generations of consumers, becoming the dream car in their hearts.
Classic and renewed
Luxury and ingenuity have always been engraved in the soul and blood of each generation of Crown Cars, and the appearance and LOGO of the model are changing, but its innate high-level DNA remains unchanged. And the update and iteration of each generation of models can appreciate the evolution of peering with the times or even surpassing.
Nowadays, Crown has been renewed with a "brand posture", which not only allows Crown Lufang to have the inheritance of classic genes, but also under the blessing of TNGA architecture, it perfectly interprets and defines the crown-level product standards from multiple dimensions such as quality control management, production process, material materials and quiet design, and highlights the unique charm with extreme quality.
The dynamic and domineering appearance, the ultra-five-meter heroic body, the 2850mm ultra-long wheelbase and the seven-seat large space all highlight the king's aura. Dual 12.3-inch LCD dashboards and multimedia navigation systems, HUD head-up display, streaming media mirrors, with pioneering technology to enjoy an elegant experience. The large area of high-end leather soft bag, combined with delicate stitching and wood grain interior, makes it feel and sophisticated everywhere you can reach. High efficiency sound insulation glass, TNGA polymer vibration damping material and vibration isolation material, enjoy the ultimate tranquility. High efficiency and energy saving, intelligent escort, a static movement is in the palm of the hand, every move is protected. It can be said that every crown made in detail according to the crown standard is ingenious and extremely high!!"
Inherit the glory of feelings
For Chinese consumers, the significance of the crown has long been beyond the very meaning of a means of transportation, not only becoming the dream car of countless people, but also carrying the evolution of the times and historical memory, evolving into a manifestation of deep feelings. Each generation of Crown cars in the growth journey of Crown owners, witness each other's transformation, and Crown's pursuit of ultimate quality is more affecting the career and life of each car owner.
Through the visit of the old owner of the crown to recount the memories of the crown in the 80s, he felt the influence of the crown Chinese the initial belief in high-end cars. The crown represents not only luxury, but also a period of struggle in life, every struggle has a crown to accompany the left and right, from the green teenager to the middle age, the depth of time will always engrave the power of the crown, witness each never stop moving forward.
Celebrate the 66th anniversary and crown the new Crown Life
Positioned as a "luxurious brand with character", the Crown brand highlights the new brand concept of extreme quality, taste and pattern.
Extreme quality, taste and pattern are not only reflected in the product, but also in the full range of crown benefits: to create three high patterns exclusive, so that users can enjoy the crown-level brand services; to provide three high-grade exclusives, so that users can enjoy the ultimate experience brought by the crown.
At this celebration, FAW Toyota also specially invited Mr. Fang Zhanrong, a master of Chao opera culture who won the Peony Award for National Opera Performance and the 7th Magnolia Drama Actor Award in Shanghai, to present a "tide" gift to all crown owners at the scene. In addition, there are Shantou Women Entrepreneurs Chamber of Commerce, Shantou Pharmaceutical Chamber of Commerce, Shantou Collection Association, Shantou Jade Culture Society, Shantou Professional Managers Association, Shantou Returnees Association, Shantou Hundred Enterprises Alliance, Shantou Catering Association to celebrate, but also let this celebration shine and double the glory!
The success of Crown Landing from the beginning of its arrival in the market is not only due to FAW Toyota's determination and confidence in market development, but also from the trust of 9 million+ FAW Toyota's loyal fans. From the first to the 10,000th, the crown land release gathers thousands of trusts, carries thousands of hopes, and condenses thousands of pets. Gratitude, remembering every moment and everyone, this is a solid step taken by Crown Lufang, and it is also another starting point to embark on a new journey, let us continue to write a new chapter of Crown Legend together!