One of the hottest sold commodities in today's live broadcast industry is liquor products, how high the profit of liquor is, ordinary consumers do not know, but these anchors sell wine when they claim that the price is much lower than the shopping platform, this extremely low price naturally attracted the attention of the relevant departments, recently the Beijing Consumer Association and other relevant departments on the live broadcast with goods to investigate, director Han Zhao was publicly named to mislead the price.
In a recent live broadcast of Han Zhao, he sold a well-known brand of liquor in the live broadcast room, according to the staff of the live broadcast room, this wine in a shopping platform to 1429 yuan a box, after saying that it was also shown to the audience in the live broadcast room to show the price, and then Han Zhao disclosed his own price, a box of wine as long as 298 yuan.
The wine sold by Han Zhao is too cheap, but there is such a big gap with the price of the shopping platform, is it the fake wine sold by Han Zhao, or the price of the platform is really too outrageous?
Beijing-Tianjin-Hebei Consumer Rights Protection Alliance after personally testing the water, called the manufacturer's phone, the winery sales manager said that the cost price to the seller is more than 40 yuan, as to why the price of a certain east can be as high as a box of thousands of yuan, because this is a self-operated store, not an official store, so the price can be set so high.
Then the anchor went to the live broadcast room to brag to the old iron that this is the price of a certain platform, and then look at how low the price of the live broadcast room is to achieve a marketing effect. As for the shop in the east, more than a thousand yuan a box can not be sold at all, all rely on the live broadcast room to sell goods, and finally the manager of the winery also said that he does not approve of the seller selling goods, and the follow-up will let the seller change.
After being named, Han Zhao did not respond to his misleading price, as a professional director, in the film and television circle alone, in fact, he can also mix with the wind, that year a "Happy Life of Yang Guang" made him famous, and many works have been released in recent years.
It's just that at the moment when everyone is live streaming with goods, the temptation of this wave of dividends is really difficult to resist, and now look at Han Zhao's social account, there are many video shooting locations in the winery, it seems that Han Zhao has long followed in the footsteps of Pan Yangtze River.
On the popularity of selling wine, Han Zhao is definitely not as good as Pan Changjiang, but at present, the live broadcast industry sells wine, either being exposed to selling fake wine or being exposed to cutting leeks, Pan Changjiang once advised Gazi "you can't grasp it", and now it is grasped by more and more people.
But after grasping it, there is also a problem of reputation, and now when Pan Changjiang is mentioned, many people's first reaction is not the work he performed, but the appearance of live selling wine, the old artist's late festival is not guaranteed to be a foregone conclusion, there are also such clear examples in the circle, but there are still many "Pan Changjiang" who have gone forward and joined the liquor selling camp.
Even if consumers expose and defend their rights again and again, in the end, these voices are all sunk in the sea, and pans are still tirelessly carrying goods.
So there are so many stories of rollovers, is there no penalty? In fact, there are really Zhao Benshan's apprentice Xiao Shenlong who was banned by the platform for selling inferior goods, and was fined nearly 200,000 yuan, but these money are simply a dime compared with the income from one night.
With the increasing number of consumer complaints, and the chaos in the live broadcasting industry is really disgusting, the relevant departments also clearly stipulate after investigating the live broadcast chaos that they will provide consumers with true, accurate and comprehensive product information and services, and will increase the exposure of illegal live broadcast goods in the future, and be included in the credit blacklist according to the severity of infringement.
The Internet is not illegal outside the land, many stars live with goods to perform scripts, false publicity, and even sell fake goods to consumers, these chaos may be effectively rectified from now on, here also hope that Pan Zi can understand that making a quick money to destroy their own reputation, not as good as their duty, worthy of consumer trust.
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