A few days ago, I met with readers, and when it came to buying a watch to send to the female relatives in the family, the budget was more than 20,000, and it was necessary to be famous enough to keep up with today's fashion - and finally, it must be a mechanical watch.
In fact, there are not many options that meet this setting, but when I mention the latest famous female watch of Longines, he is a little hesitant: "It is indeed famous enough, but will it seem too regular?" ”
But the moment I threw out the picture, his doubts were immediately dispelled: "Just it, fit." ”
Longines' new master craftsman series moon phase women's watch
Many times, because the popularity is too high, there are always people who want to do the opposite - in order to show personality, to be different.
But we should not ignore it because of the classic.
Speaking of the famous craftsman series born in 2005, as the main player of Longines, it has always occupied a dominant position in the brand.
The most familiar model is the eight-stitch moon phase watch in the full calendar that established the classic name - I later realized that this complex but orderly disc design is loved by many consumers. In the reader's popular parlance, that is, "it looks very powerful."
It was the first of its kind in 2005, and for a long time a similar eight-pin design was equated with "Longines"
As the most typical "Longines Master Craftsman Watch", the popularity of this watch has also become the basis for the success of the Master Craftsman series.
Although a collection that was born only after the turn of the millennium, the basic features of the famous craftsmen are derived, with some details designed from the Weems Navigation Table in 1927.
In fact, if we look back at these famous works, we will find that they always have very recognizable features - such as the most eye-catching wheat grain dial of the famous smith series, the vertical arrangement of Arabic numerals and willow leaf hands.
And some of the main features, from the 1998 Avigation Aviation Series watch, on this watch we can see Longines very famous aviation watch, pilot's watch figure.
It is precisely because it is easy to be recognized, so it is easy to spread, and word of mouth can grow.
In addition, the master craftsman series has so far adhered to the original intention of following the trend of mechanical watches, and all the watches are equipped with mechanical movements, which has also become a position used by Longines to demonstrate complex functions.
Looking back over the years, the more famous models include the Recoil Watch, which was born in 2008, equipped with two self-winding movements (calibre 697 and 698 calibres) with multiple retroreflection functions developed by ETA specifically for Longines.
After all, it is a brother of the group, and Longines also has strong support from the ETA in the movement.
In 2011, the Longines Masters Series Retrograde Moon Phase Watch was born, equipped with Longines' exclusive 707 movement, with four reverse jump functions (week, date, seconds, 24 hours), as well as moon phase display and day and night display function.
In 2018, Longines added the calendar function to the master's series, and more importantly, its price is still within 20,000 yuan, remembering that in Basel that year, this watch triggered a fierce discussion - after all, the annual calendar watch appeared at this price, it is too rare.
This watch was one of the topic kings of the year
This is no longer the topic of "cost performance", but how to let consumers feel the experience and fun brought by the function at the price of 20,000 yuan.
Longines' ambassador of elegance, Simon Baker, wears the Master Craftsman's Annual Calendar
As one of the main features of the Famous Craftsmen series, the romantic moon phase has always occupied an important position. In 2019, Longines launched a new master's collection of moon phase watches, its overall style is more simple and elegant.
At 6 o'clock, there is a date display ring and a moon phase display window, and a small hand indicates the current date
The silver grain ornament continues one of the essences of the famous craftsman's watch.
It is matched by a brown leather strap
There's also a more stylish, blue sun-pattern dial with diamond clocks and a blue leather strap.
This watch is available in 40 mm and 42 mm sizes
What's more, they are equipped with the new L899 exclusive self-winding mechanical movement. Of course, there are many more styles in this new series to meet everyone's different needs.
After the successful launch of the men's moon phase watch, Longines has added a 34 mm master moon phase watch this year, suitable for girls to wear, rich in colors, let's first enjoy a large group photo.
At 6 o'clock, there is a moon phase display and a date indication
I believe that at first glance, everyone will definitely be attracted by the red.
This is the standard for a white mother-of-pearl dial with diamonds, with a red leather strap
In April this year, when Longines released a new watch in Yunnan, I had already secretly tried it on, and the photos were covered for more than half a year.
Shellfish plus diamonds, these are the two major killers of women's watches
The same mother-of-pearl plate can also be matched with a blue strap, which is slightly restrained.
For a more elegant effect, try the gray-brown leather strap.
Of course, there is also a stainless steel strap available.
In addition to the mother-of-pearl, there is also a blue sun pattern version, which is also matched with diamond hour markers, and the strap is also available in blue leather strap and stainless steel watch.
In short, the possible collocation methods, Longines watches have been thought out for us
This watch is equipped with the L899.5 self-winding mechanical movement, because of the addition of silicon hairspring, the anti-magnetic performance does not have to worry. Moreover, the models equipped with this movement will enjoy a five-year warranty.
Let's enjoy the scenery
Unfortunately, the rabbit only got started with the red model, you can borrow the model's hand to see how the most elegant color matching effect is, and make a comparison.
The new master craftsman series moon phase women's watch, the price is 22600 yuan.
How to make a well-known classic look new is a challenge for the brand, because it has always been in everyone's field of vision, and sometimes even the public has inexplicable expectations for it.
But more often than not, it's the inherent attitudes that prevent us from discovering its characteristics— being too famous is always afraid of being too popular, ignoring the fact that they're actually changing, evolving, and offering a richer range of choices.
So trying, and trying it on without prejudice, is something that our cousins will always insist on.
After all, putting aside all distractions that have nothing to do with the watch, only the real feeling of wearing will not deceive us.
Bagua rabbit is the signed author of the headline number, this article is NetEase News · NetEase number "each has an attitude" feature content, reprint please contact.