"Tender is the Night" is the name of an American novel that reminds me of the feeling of the night, which makes people feel calm and adds to the unique romance.
Tender is the Night so literary, but it is an OPPO R17 | led by OPPO R17 Pro Photo Exhibition. This R17 series is OPPO's flagship in the second half of this year, of which the R17 Pro is particularly outstanding in night shooting skills with smart aperture, large outsole sensor, full pixel dual-core focus and AI ultra-clear engine.
Discover the beauty of the night
From the perspective of OPPO's recent actions, the cognition of its own brand strategy is also very clear, only from the point of view of the camera function, from the earliest "rotating lens, OPPO N3", "before and after 20 million, taking pictures more clearly" to today's R17 series of "discover the beauty of the night", the landing point quietly from the function into the emotion, has been the "evolution" of the user's dialogue method.
The story of the night comes from life
The vast majority of the photos come from the "Night Story" campaign launched by OPPO and The New World two months ago, and behind each picture, there is a real and living individual.
"Grandpa got up earlier and earlier during this time, and when he came back, he often came back with a fog and some breakfast. On this day, I followed out curiously, and when I saw him pedaling his bicycle to a stall a little far, I couldn't help but advise him: "Fast food restaurants have everything to eat, why run so far?" He pointed to the stalls and sighed slightly: "I heard that it is going to be rectified, and in a few days it will not be allowed to set up stalls." ”
What Grandpa was reluctant to do was the fireworks of the city. —"About the Farewell", Guo Liyuan, Beijing
The design of the pavilion is completely simulated and reproduces the emotional process of the user at night
For the layout of this exhibition, I think it is more about careful design to win. The dark blue tones reproduce the atmosphere of the night; listening, recalling, reconstructing, and creating, the four exhibition areas also follow the progressive sense of the first light, the eve and the midnight.
OPPO has always had the "art" label in the brand style, and this exhibition, in terms of the rhythm of the exhibition, space design, and the presentation of the works, has maintained this feeling, which also makes the exhibitors feel warm.
In the reconstructed part, when the photographer's and artist's paintings become a part of the city story, you will have more associations with yourself as an artist, and this is what the R17 Pro hopes to inspire and achieve.
And the mobile phone was redefined in the process, becoming an assistant to discover the art of living.
OPPO has been transforming into "emotional communication" in terms of user communication methods. Another core technology on the R17 Pro, SuperVOOC, also adopts this method, where the cute and cute and power generation of Bikachu becomes the embodiment of SuperVOOC, the projection of this user's love is more direct, and OPPO will bring us more surprises.