On October 15, the 2021 Global Travel Agents (Hubei) Conference was held in Wuhan. More than 300 representatives of well-known travel agents, important travel agents in Hubei, and well-known experts and scholars in the tourism industry from all over the world attended. On the same day, 15 representatives of global travel agents signed strategic cooperation with 15 representatives of travel agents in Hubei Province.
The scene of the signing ceremony
Hosted by the Department of Culture and Tourism of Hubei Province and hosted by Ctrip Group, as one of the supporting activities of the first China (Wuhan) Cultural Tourism Expo, with the theme of "Let the World See Hubei and Let Hubei Go to the World", the conference strives to build a cooperation platform for domestic and foreign tourism enterprises through business negotiations, expert exchanges, and release of results, so as to enhance the positioning of Hubei's world-class tourism destination and the brand tension of the core area of the Yangtze River International Golden Tourism Belt. At the meeting, Ctrip released the action plan of "deeply cultivating Hubei and taking root in Hubei". Among them, the "Ctrip Research Institute Yangtze River Middle Reaches Center" was officially settled in Wuhan. In the future, with the active promotion of the action plan, it will further "attract customers into Hubei" and boost the quality and development of the cultural tourism industry.
Lei Wenjie, Secretary of the Party Group and Director of the Department of Culture and Tourism of Hubei Province, delivered a speech
Lei Wenjie, Secretary of the Party Group and Director of the Department of Culture and Tourism of Hubei Province, said in his speech that the event invited tourism suppliers of the whole industry chain to jointly promote the high-quality development of Hubei's cultural and tourism industry in the post-epidemic era, which will surely add impetus and vitality to Hubei's construction of the core area of the Yangtze River International Golden Tourism Belt and the world cultural tourism destination. In the past "Eleventh" National Day Golden Week, Hubei Province received 63.77 million tourists, achieving a comprehensive tourism income of 35.2 billion yuan, and its popularity and income exceeded the same period in 2019, hitting a record high. "In recent years, Hubei has successively introduced a series of policies and a series of measures to leverage the cultural tourism market, bail out market players, and form a strong market attraction, which is the biggest advantage of Hubei to accelerate the high-quality development of the cultural and tourism industry."
Li Baochun, Executive Deputy Secretary-General of the World Tourism Cities Federation, delivered a speech
Li Baochun, executive deputy secretary-general of the World Tourism Cities Federation, said that with the continuous enhancement of global cooperation against the epidemic, the number of tourists in some countries has increased significantly, and the pace of domestic tourism recovery has accelerated. Taking China as an example, this year's "May Day" and "Eleventh" holidays reached 230 million domestic tourism trips and 515 million person-times respectively, and the internal circulation trend of tourism market demand is very obvious. "Optimistic estimates, the reopening of the international tourism market by the end of next year can be expected. Through measures such as product upgrades, internal and external repairs, and service upgrades, strengthening the linkage between travel agents in Hubei Province and travel agents outside the province will play a role in boosting the development of the cultural tourism industry. “
Bo Sun, Executive Vice President and Chief Marketing Officer of Ctrip Group, delivered a speech
"Hubei's tourism resources and cultural foundation have the advantage of not being copied, which is also the primary condition for this conference to be held here." Sun Bo, Executive Vice President and Chief Marketing Officer of Ctrip Group, said in his speech that as an important strategic partner, Ctrip will build a platform for exchanges and cooperation, dig deep into the highlights of destinations, expand high-end tourism consumption in Hubei Province, and help the development of cultural tourism in Hubei around the fields of "rural revitalization", "smart tourism" and "cultural tourism think tank".
Wang Wei, Vice President of Ctrip Group, released the action plan of "DeepLy Cultivating Hubei and Taking Root in Hubei"
At the conference site, Ctrip Group officially released the action plan of "deep ploughing in Hubei and taking root in Hubei". Ctrip will rely on the advantages of platform resources to increase the publicity and promotion of Hubei cultural tourism products and the promotion of policies to benefit the people. Carry out precision marketing in the form of provincial planet flagship stores, TRIP.COM international version of multilingual tourism promotion albums, and live streaming of cultural tourism with goods. At the same time, through the cooperation between government and enterprises, hubei cultural tourism will be helped to accelerate the introduction of large enterprises and large projects, and to develop and promote high-end boutique, customized and personalized holiday tourism products with special services guided by the current market demand. In terms of rural revitalization, Ctrip will go deep into the countryside of Hubei, dig deep into tourism resources, take the degree of fake farms as an example, and create a model of rural tourism destinations and incubate more tourism talents by developing local homestay resources and carrying out training for rural cultural tourism practitioners.
As an important part of the action plan of "deep ploughing in Hubei and taking root in Hubei", the "Ctrip Research Institute Yangtze River Middle Reaches Center" was also officially settled in Wuhan. With the main goal of serving the government, serving enterprises, and promoting the integration and innovative development of the urban agglomeration in the middle reaches of the Yangtze River, the center deeply cultivates the research of cultural tourism in the middle reaches of the Yangtze River, empowers the coordinated development of the urban agglomerations in the middle reaches of the Yangtze River, and will increase the intensity of "attracting customers to Hubei" around the innovation of marketing platforms, smart tourism projects, research on industrial innovation topics, and in-depth cooperation of key enterprises, etc., to help the development of cultural tourism in Hubei.
Under the normal epidemic prevention and control, how can the tourism industry accelerate its development? The expert representatives attending the meeting had a lively discussion. Among them, the development of high-quality tourism products, the strengthening of destination marketing promotion, and the joint assistance of travel agents are the three keywords discussed.
Zhang Guangrui, a researcher at the Chinese Academy of Social Sciences and honorary director of the Tourism Research Center of the Chinese Academy of Social Sciences, said that the development of tourism is the core of products. In the future development of the cultural tourism industry, we can pay attention to the development of the most basic mass cultural tourism resources, do a good job in deepening and continuing the development of the industry, and highlight "Chinese culture", "Made in China", "Chinese creativity" and "Chinese service".
"Destination marketing needs to have an international perspective." Li Xinjian, a professor at the Beijing Second Chinese College and a member of the 14th Five-Year Plan Expert Committee of the Ministry of Culture and Tourism, said that to promote the accelerated development of tourism, it is necessary to deeply integrate the cultural and tourism industry. It is not only necessary to innovate the marketing model, but also to build a number of world-class tourist attractions and resorts with rich cultural heritage, and to create a number of national-level tourism and leisure cities and neighborhoods with distinctive cultural characteristics. In order to bring tourists a new travel experience.
In the view of Jiang Yiyi, deputy dean of the School of Physical Education, Leisure and Tourism of Beijing Sport University and a special expert of the World Tourism Cities Federation, tourism product development and tourism promotion are the "accelerants" of tourism recovery. She suggested that destinations can tap traditional tourism resources and develop experiential, life-oriented, innovative and themed tourism products so that tourists can stay and stay. At the same time, tourism marketing and promotion should also be constantly innovating, changing from traditional to modern lifestyles. Tell the story of your destination and resonate with tourists.
In addition to the suggestions and suggestions of experts, representatives of travel merchants in Hubei Province, such as Dongcheng Group and Wuhan Tourism and Sports Group, introduced the highlights and special projects of the enterprise. Correspondent Yang Outlook Yangzi Evening News/Purple Cow News reporter Kong Xiaofang
Proofread by Xu Heng
Source: Purple Cow News