"High dietary fiber bubble tea products have been listed."
Author: Step Shake
Edit: tuya
Producer: Financial Graffiti
According to the company's intelligence expert "Financial Graffiti", Shanghai Le TiKong Health Technology Co., Ltd. (hereinafter referred to as "Le TiKong") obtained equity financing from Sequoia Capital and Tiantu Investment.
According to the information of Tianyancha App, on October 30, the company's shareholders changed, among which the new shareholders Shenzhen Sequoia Jiatai Equity Investment Partnership (Limited Partnership) and Tiantu Weisi Phase I Co., Ltd. were added. Shenzhen Sequoia Jiatai (Sequoia Capital) subscribed 266,000 yuan, holding 20% of the shares, and Tiantu Weisi (Tiantu Investment) subscribed 66,000 yuan, holding 5% of the shares. Founder Gao Peng's shareholding ratio was changed from 99% to 74.25%. Other natural person shareholders include Miao Yue, who holds 0.75% of the shares.
According to the Tianyancha App, on November 4, Le Sports Control changed the company's business scope, and the new business scope after the change was technical exchange, technology transfer, technology promotion, technology development, technical services (except for the development and application of human stem cells, genetic diagnosis and treatment technology), health consulting services (excluding diagnosis and treatment services), computer software and hardware development (except audio-visual products and electronic publications), computer software development and maintenance (except audio-visual products, electronic publications, and games). Advertising design, agency, advertising production, advertising release (non-radio stations, television stations, newspaper and periodical publishing units), Internet sales.
It is understood that Le Body Control was established in October 2019, is a company positioned in the high dietary fiber food brand, committed to the field of high dietary fiber food as the focus, has launched high dietary fiber body control water, music body control bubble tea, and happy body control fruit and vegetable compound high dietary fiber powder and other products.
Music sports control related products (source: financial graffiti)
The newly listed "Happy Body Controlled Bubble Tea" mainly has two types of packaging, plastic and aluminum cans, mainly three flavors, such as Long Island Iced Tea Flavor, Mojito Flavor and Xia Yin Honey Cui Flavor, which also focus on high dietary fiber. Bottled bubble tea contains 12.8g of dietary fiber per bottle, and canned (330ml) contains 9.9g of dietary fiber per can.
At present, there are two main flavors: Japanese peach flavor and French lemon flavor. Each bottle of Le ti control water is rich in 12.5g of dietary fiber, equivalent to 6.5 peaches or 11 lemons of dietary fiber, which can meet the daily needs of the body, zero sugar lipids and zero burden, no added sucrose, preservatives and colors.
The company held an offline conference in June this year, said that Le Body Control is a new consumer goods company with the whole industry chain of upstream, middle and downstream, initiated by Dark Horse Entertainment Group, Telijie Biotechnology, and Le HeiMa New Culture Technology in 2019, focusing on the field of high dietary fiber food, solving the problem of insufficient dietary fiber intake of consumers, and making the first brand of high dietary fiber food and beverage, which is the vision of Happy Body Control Company.
Music Sports Control also cooperates with B station UP masters, well-known animations, cutting-edge designers, and games, such as the two-dimensional IP ribs sect leader, shanhe shejitu and domestic cutting-edge illustrators to jointly cross-border, break the dimensional wall, each box and each bottle of packaging is different, to achieve the fun of blind boxes.
In terms of online marketing, Music Sports Control cooperates with major variety shows such as "Sunshine Sister Tao - Ouyang Nana" and self-media such as Douyin, WeChat, Weibo, Xiaohongshu and Tao Nei taowai to carry out brand planting, and actively carry out cross-border joint names with various brands.
Founder Gao Peng has 20 years of experience in the beverage industry. The main problem with traditional FMCG products is that they are not young enough to really link users, while new brands can target people and meet the preferences of new people. He said that traditional beverage products are worth upgrading with the concept of health, including sugar-free and trace elements. "The trend is irreversible, the track is also very wide, more new brands will emerge in food and beverages in the future, and within 10 years, the industry will grow tremendously."
In his view, Music Sports Control is to use the Internet + cultural and creative thinking to do the beverage industry, and wants to play with consumers through variety shows, animation games and other ways. In the future, LeTiser will cooperate with a large number of IP, variety shows and fashion in the future, and the internal summary is "new consumption empowered by IP".