This August, Douyin set off a grass planting frenzy in Chengdu! Sichuan cuisine, hot pot, desserts, pubs... Chengdu's august super hi pi eating and drinking, all gathered in this event called "Douyin Grass Planting Conference"!
18 local internet celebrity restaurants provided thousands of overlord meals for the event, no threshold vouchers, and 15 local life leaders such as Wang Feifei, Song Bingyang, Oriental Girl 3 stars, Duo Yi, Yu Duoduo, etc. called for the event, so that Chengdu citizens really experienced a food journey of "eating, drinking and having fun" at the end of August.
<h1 class="pgc-h-arrow-right" data-track="4" > offline flash mob to create an immersive eating, drinking and entertainment consumption scene</h1>
From August 28th to August 29th, a giant food blind box gacha machine parachuted into Chunxi Hongxing Road Square, attracting countless eyes between people, in the business circle with a flow of about 15w / day, offline reached more than 60,000 people, and all this comes from the first local life offline activity launched by Douyin - Douyin Grass Planting Conference!
With the theme of "0 Yuan Douyin Foodie Gacha Blind Box", and receiving strong support from the Chengdu Municipal Bureau of Commerce, jinjiang District Bureau of Commerce, and Centennial Chunxi, the event aims to respond to the call of Chengdu digital life consumption and build the Douyin Grass Planting Conference into the Chengdu Digital Life Consumption Festival, combining online traffic and offline activities.
Users only need to pay attention to the designated local merchant Douyin number, you can participate in the lottery, have the opportunity to get a free chance to draw food gacha blind box.
Use the giant gacha machine to occupy the visual C position, and then use the "food blind box + lottery" super fun game to create a momentum to create offline physical surprise planting, and win a stronger brand appeal for the local life of Douyin. At the same time, after completing the gacha task, users participate in the lottery, that is, they have the opportunity to obtain the merchant overlord meal and the no threshold voucher for free, which is further diverted to the merchant and stimulates local consumption.
As a popular business district in Chengdu, Chunxi Hongxing Road Plaza radiates a large number of people, and when the giant gourmet egg gacha machine "appears out of thin air", there are countless eye-catching people coming and going. At the same time, as a trend gathering place, it also affects the trend of urban life, effectively showing the brand's trend image and beautiful concept.
The Douyin Grass Planting Conference is to integrate the fun imagination of a better life into the offline, and take the public to start a young and energetic foodie journey.
<h1 class="pgc-h-arrow-right" data-track="34" > online blasting, multiple content to break the barriers to dissemination</h1>
In addition to the offline giant gourmet egg machine flash mob eye-catching, before this, the online communication campaign has already begun.
Stars and Douyin talents have a strong grass planting potential, and the Douyin Grass Planting Conference gathered 3 stars and 15 talents as surprise grass planting officials to call the platform of this event, leading the public to touch the beautiful outline of this food city with the role of a city spokesperson.
The Douyin Grass Planting Conference uses the influence of stars and talents to effectively push the local life of Douyin to the public, enhance the influence of activities and businesses, and at the same time, plant grass for the public to eat, drink and play, leading the public to better understand "douyin, eating, drinking and having fun super discounts"!
In addition, the Douyin Grass Planting Conference also joined hands with 18 local net red restaurants to let all Chengdu people fall into a human fireworks together. Whether it is the cool night brought by the tavern, or the Southeast Asian style created by the fishing and park field, the public has started a journey of taste.
The event brought together dozens of categories such as hot pot, Sichuan cuisine, Southeast Asian cuisine, desserts, and pubs, and gathered thousands of event overlord meals and vouchers to help build the consumption power of the business circle and open the golden autumn vitality consumption season.
<h1 class="pgc-h-arrow-right" data-track="38" > open up the local marketing full link and complete the product efficiency conversion</h1>
Blind box in this era, has long become one of the links to connect the consumption habits of Generation Z, blind box marketing has also become an important marketing means of brand layout, the use of blind box marketing, to create a brand of youth and new vitality.
With "food blind box marketing" as the core of the activity, this event creates a marketing position of content aggregation through multiple content online, and then opens offline event marketing, and completes the marketing transformation of the integration of local life products of Douyin through the blessing of local catering merchants and the social attributes of the brand.
Douyin is not only a platform for users to share a better life, but also a local life platform that provides users with a better one-stop experience of eating, drinking and having fun. "On TikTok, eat, drink and have fun super discounts" is by no means a simple slogan! For users, Douyin can brush up to many treasure restaurants with preferential prices, play places, and directly complete orders on Douyin; for local merchants, the development of the group meal business also allows them to have more consumption vitality.
The Douyin Grass Planting Conference has created an online and offline marketing full link of platform, merchants, users, and celebrities to collaborate, which not only strengthens the dual attributes of the platform's beautiful life and surprise planting, but also brings growth potential to merchants, allowing more people to integrate into the grass planting journey of Douyin eating, drinking and playing.