Not everyone likes to watch streamers' video.
Every time I see the anchors simply and rudely demonstrate the characteristics of the product, to be honest, my heart in addition to coveting that little benefit, there is really no trace of waves. After all, who likes to watch these ads that are too hard to be hard. Moreover, some anchors are quite noisy.
However, when the role of the anchor with goods is replaced by a bear, it has seven points of cuteness, two points of two, and also carries a point of cute posture. In this matter, there may be another style of painting.
Recently, Japan's ConverseSe released a new "Converse Camping Supply" hiking shoe series, which has the characteristics of waterproofness, stain resistance, easy to put on and take off, etc., and is simply a favorite of outdoor enthusiasts. The promotion star this time is not a physical real person, but the official bear character Hossy.
For outdoor activities, bears can be dangerous objects that outdoor enthusiasts do not want to encounter. But in the video, the bear is portrayed as a chubby character. Like his distant cousin Minister Kumamoto, this bear has a serious career - YouTube (officially named KUMA ☆ TUBER). It will show the selling points of its own products in three videos from the perspective of a bear.
Don't look at The Appearance of Hossy, in fact, people are agile and very expressive. Believe it or not, come and see.
To demonstrate water resistance, during salmon season, Hossy went deep into the cold river to test the water resistance of the sneakers. Ren salmon swam over three thousand, and he did not move.
In order to show the material, as a bear, climbing trees, raising legs, the side shows the characteristics of stain resistance and wear resistance, which also proves that fat people can be very flexible.
In short, as a YouTuber with goods, Hossy's professionalism really makes people like him. However, as a new one, it also has times when it rolls over.
For example, in one of the videos, Hossy tells everyone to wear Converse hiking boots when facing the "exorcism spray".
Wait a minute! Seeing this time, you may be a little confused: is spray related to shoes? When encountering enemy spray, it is convenient to put on shoes and quickly escape!
In fact, you'll never guess the bear's brain circuitry. It turns out that Hossy believes that if the shoes are easy to put on and take off, you can take off your shoes to protect your eyes when you have a shot...
Obviously, this theory is somewhat on paper. In the first combat exercise, Hossy did not raise his shoes when facing humans, and he fell on his back in a hurry.
Although this is a real hard advertisement, these three small short films will not cause us to be disgusted. In addition to being laughed at by the bear, Hossy's exaggerated acting skills, coupled with the exaggerated plot, really make people remember the scene function of Converse outdoor hiking boots at once: as long as you wear Converse outdoor shoes, even if you are like a bear, you can wear and take off freely; even if you stand in the 4cm deep river, you can still block the cold.
If you carefully revisit these three videos, you will find that such a Japanese sand sculpture style advertisement looks a little nonsensical and unreasonable, but it is actually not illogical. When you take Converse's product selling point, push Back Hossy's carry performance. You'll find that while the carrying process is in a variety of ways, Hossy exemplifies the perfect combination of advertising topics and video content.
In this way, Hossy is really a clever bear.