With the continuous expansion of the Guangdong-Hong Kong-Macao Greater Bay Area, Yongzhou's cultural tourism and agricultural industries will surely gain greater space for development. **As a provincial-level rural revitalization demonstration village supported by the municipal party committee, the village has ushered in a once-in-a-lifetime development opportunity. After field research, Hunan Zhongce Shizhi Consulting and Planning Co., Ltd. suggested that the construction of the "Farming Culture Experience Park" project as the overall plan, based on traditional advantageous industries such as vegetable planting and fishery breeding, in accordance with the mode of urban-rural integration, integration of elements and group development, constantly improve the basic public service facilities such as rural water, electricity, roads, communications, etc., improve the level of party organizations to serve the masses, cultivate civilized rural style, and build the entire village into a strong organization, solid results, industrial prosperity, village beauty, good governance, many talents, excellent service, At the same time, it integrates agricultural production, agricultural experience, agricultural tool display (traditional agricultural tools), catering, accommodation, etc. as one of the provincial rural revitalization demonstration villages.
First, the project analysis
Due to the continuous improvement of living standards, the national concept of tourism is also constantly upgrading, the previous high-end tours, group tours, urban tourism gradually declined, rural tourism, civilian tourism, escort travel, leisure travel, experience tourism, ecological tourism rose rapidly. ** The village, with its beautiful natural scenery, fresh air, strong pastoral style, and the development of some projects with a strong sense of participation and experience, will certainly have a great attraction for city residents. At the same time, the state has vigorously promoted the strategy of rural revitalization, and various policies will certainly focus on the countryside. It's the time of day.
**The village is located in the eastern part of Lengshuitan District, next to Qileng Avenue and Erguang Expressway, and is located in the middle of Lengshuitan District and Qiyang City, within the half-hour living circle of the two urban areas. According to the situation grasped by the survey, within the radiation range of the farming culture experience park, there is currently no comprehensive leisure agricultural tourism demonstration project integrating agriculture and tourism. It's geographically advantageous.
** The village has been simple since ancient times, and the cadres of the "two committees" are united and promising, and now there is the guidance of the municipal party committee-run village-based task force that represents the secretary of the municipal party committee to help the village, and it will be more convenient for The village to strive for the care and support of relevant departments and attract financial capital and industrial and commercial capital to participate in the project construction. This is people and people.
Second, the project positioning
** Village Farming Culture Experience Park, positioned on the basis of light development, with natural agricultural production, to provide natural agricultural experience, with ancient agricultural tools, to pass on the traditional farming culture, all in accordance with the natural experiential agricultural tourism integration development project.
In the process of development, closely centering on the main line of developing modern agriculture, increasing peasants' incomes, and building beautiful villages, we adhere to industrialized operation and market-oriented operation; persist in not blindly investing and not blindly guiding; persist in farming culture as the soul, beautiful countryside as the rhyme, ecological agriculture as the basis, traditional folk customs as the shape, innovation and creation as the path, and plan to develop leisure farms, rural hotels, characteristic homestays, self-driving camps, outdoor expansion, study and tourism and other agricultural cultural products favored by the market and participated in by farmers. According to local conditions, it provides tourists with a high-quality leisure tourism experience that can see the mountains, see the water, and remember the homesickness.
Theme: Taste the fun of farming and experience farming culture
Target customers: urban residents in Lengshuitan District, Qiyang City and other urban areas, especially families with children aged 1-12
Profitable projects: The existing fish pond provides fishing services, residential renovation homestays provide accommodation services, provide research and study services, vegetable base picking, agricultural products are sold on the village-level private traffic e-commerce platform, farmhouses, shared farm land rental, etc
3. Construction content
Comprehensive Service Building: Based on the village activity center, it is slightly upgraded to provide tourists with comprehensive services such as reception, consultation, tour guide, catering, accommodation, entertainment, etc., and is also a staff office area, medical point, and police reception area.
Guangdong fine vegetable base: Introduce vegetable professional planting enterprises or farmers' professional cooperatives, dock with the Guangdong-Hong Kong-Macao Greater Bay Area, and build a high-quality cantonese vegetable base. At the same time, guide tourists to carry out on-site picking.
Outdoor barbecue base: Use the open space and idle greenhouses in the village to create an outdoor barbecue area with sunshine, green trees and sand. Outdoor cooking utensils can also be provided, and local ingredients can be used to make a delicious farmhouse dish with vegetables, fish from the pond, and chickens and ducks from the farmhouse.
Farmhouses and homestays: Encourage villagers to use their own houses to transform into farmhouses and homestays to provide food and accommodation services for tourists.
Recreation courtyard: Use idle houses or other places to build multiple recreation areas. There are folk song and dance performances with rural flavors, there are also very distinctive green bars, there are also elegant tea rooms and book houses, and there are also some small handicraft workshops, such as pottery bars, clay people, sugar people and so on. There is a pig pen coffee in The Xiangzhi Mountain Village in Lingling is quite popular with young people.
Outdoor playground: Based on the sports equipment donated by the cultural department, some simple amusement equipment such as bouncing beds and swings are purchased to provide a space for children to play freely.
Agricultural instruments exhibition hall: With the continuous development and change of society, the traditional farming methods have been changed, and the past production and living tools have gradually been replaced by mechanized new instruments, but these "old objects" are also the best witnesses of our nostalgia and life changes. Collect old utensils such as plough rakes, wind bumps, water wheels, buckets, coats, and rice tools for centralized display.
Youth Agricultural Science Popularization Base: To create an agricultural science popularization area for primary and secondary school students, to disseminate agricultural science knowledge, and to display the city's advanced agricultural scientific and technological achievements. Let the children walk into the base, learn more about the agricultural production processes such as sowing, seedlings, cultivation, processing, etc., master the scientific knowledge of the growth cycle and habits of crops, personally experience the agricultural culture such as spring ploughing, summer planting, autumn harvest, and winter Tibet, and stimulate the interest and enthusiasm of the majority of young people to love science, learn science, and use science.
Shared farm: Set aside an area in the vegetable base and rent it out by block, so that urban residents can enjoy the fun of growing vegetables in the countryside and harvest green and organic vegetables.
Brand building: Register the "** village" trademark, and establish an official website of the enterprise to display and publicize the "**" construction results and pass on the "**" brand value. At the same time, the news of leadership inspections at all levels, merchant docking, training and so on will be released to today's headlines, Baidu Baijia, Sohu and other platforms, through massive positive information, packaging the "**" brand.
Private domain traffic e-commerce platform: Using WeChat public account + WeChat mini program as the carrier, create a private domain traffic e-commerce platform to sell agricultural products in the village, book homestays, catering, tickets, etc.
Fourth, the development model
Adhere to industrialized operation and market-oriented operation, and develop in the mode of government + village collective + enterprise tripartite co-construction. Toilet renovation, garbage disposal, sewage treatment, greening and beautification, cultural facilities and other livelihood projects, declare projects related to rural revitalization, and strive for government investment; increase the intensity of investment promotion, introduce merchants to participate in vegetable bases, barbecue bases, coffee houses, tea bars, agricultural products supermarkets and other projects; encourage villagers to renovate private houses, carry out business projects such as farmhouses and homestays; invite caring people and caring enterprises to participate in the construction of public welfare projects such as youth agricultural science popularization bases and farming culture exhibition halls.
Actively give play to the main role of villagers, stimulate the enthusiasm of villagers for entrepreneurship, and drive villagers to common prosperity.