The case to be brought to you today is: there is a hot pot restaurant in Sichuan, and the boss proposed that "hot pot is free and does not have money", but it makes a profit of 2 million yuan a year.
<h1 class="pgc-h-arrow-right" data-track="28" > case background</h1>
Lao Luo is the owner of this hot pot restaurant, and he is also the protagonist of the case that I want to introduce to you today. Speaking of this old Luo, although he is 40 years old this year, in fact, for the entrepreneurial road, he has just begun to embark on it.
Lao Luo used to be my colleague, and his position in the company was technical. If it is ugly, it is a computer repairer. It's okay to stay in the company every day, only when someone has a problem with the computer or the network is not good, everyone will think of him.
It is precisely because the usual work is too idle, this old Luo, began to stay, every day to work is not stock trading or play games, small days are not happy. Until one time, the big boss came down to inspect the work, everyone stood behind Lao Luo, he had not yet found out, did not this hit the muzzle of the gun? Lao Luo was dismissed directly.
A middle-aged man, usually not only have to pay off the mortgage, but also have to support the family, how can it be good to lose his job? Just when we feel sorry for Lao Luo, guess what? Lao Luo started his own business and opened a shop! In the past, it was all shouted by Lao Luo and Lao Luo, but now it is not okay, I have to shout Boss Luo.
Wanwan did not expect that this Lao Luo himself still had a quite idea, when the hot pot restaurant opened, Lao Luo directly launched a series of marketing programs. As for our company, although it is mainly responsible for the marketing strategy of the physical store, to be honest, Lao Luo has never been involved in our projects, and the most he has heard from our mouths is to hear a few words.
However, Lao Luo said that he had never eaten pork, and had he never seen a pig run? Listening to so many marketing routines every day, casually find something suitable for yourself, this is not simple very much?
The end result? Lao Luo's hot pot shop opened for export in one year, and Lao Luo made a profit of 2 million! This income can be much more than before to repair people's computers!
<h1 class="pgc-h-arrow-right" data-track="27" > scheme introduction</h1>
First, the hot pot is free and does not have money;
Second, beer super low price rush.
The above two tricks are marketing activities that Lao Luo has figured out and launched when the hot pot restaurant opens. At that time, as soon as the event was launched, it immediately attracted a large number of customers into the store, so that during the event, the customers in the hot pot restaurant were full.
However, when you see this, can you guess how Lao Luo made 2 million yuan from these two activities?
<h1 class="pgc-h-arrow-right" data-track="16" > profit analysis</h1>
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Let's start with point 1. Lao Luo launched an opening event when he opened the hot pot restaurant: during the event, as long as customers enter the store, they can enjoy a free hot pot meal.
Many people feel very taboo about this free, thinking that customers may not come back to the store to consume after enjoying the free, and when the time comes, they will lose the wife and fold the soldiers, and there is no need to do such free activities.
But how did Lao Luo do it? His free hot pot is not free of charge, but there are vegetables in the pot for customers for free, and if customers want to eat meat dishes, they have to spend extra money.
But all friends who have eaten Sichuan-Chongqing hot pot know that because there is a lot of butter in the hot pot, it will be more oily and spicy. Eating such a hot pot, if you only eat vegetables, it will be very painful, and you may have to go to the anorectal hospital on the 2nd day.
Therefore, after the launch of the event, although there were many customers who came to the store to eat free hot pot, most of the customers still chose to order a few meat dishes. The profit brought by meat dishes can fully offset the cost of customers eating vegetables.
Then we come to point 2. Lao Luo told customers that now the store is launching activities, the original price of 10 yuan a bottle of beer, because now the activity is only a dollar a bottle.
At this time, some people said that the cost of beer should be sold to customers for more than one dollar, is this not a blood loss?
In fact, although this beer only sells for one dollar a bottle, he buys it from 1,000 bottles. If a customer wants to drink beer, they can either buy a bottle for 10 yuan or 1,000 yuan for 1,000 bottles.
If you think about it, 1,000 bottles of beer can certainly not be drunk at once, and if you can't finish drinking, you can't take it home, you can only store it in the store, and keep it for the next time. So the next time the customer comes to the store to drink, should he just drink wine and not eat hot pot? impossible.
In the end, Lao Luo was like this, using the hot pot for free without money, and made a profit of 2 million in just one year.