In late October this year, Aishi Xiao Ai Pulp officially announced that the brand and Mango TV Artists had reached an annual promotion cooperation, with 12 signed artists under Mango TV Artists serving as its brand recommendation officers Zhao Zhaoyi, Luo Yutong, Xu Xiaonuo, Pan Yuetong, Feng Qing, Ma Xuan, Qian Zhe, Chen Peng wanli, Zhao Xuan, Liu Youchang, Yu Meiren, and Guanyan Luorong, boosting the eye protection products for the new packaging recently listed.
The lineup of AISHI small love pulp brand recommendation officers who appeared this time is strong, and the cooperative stars include, whether it is Zhao Zhaoyi and other new actors who will start broadcasting the new drama "Ice Rain and Fire" next year, or Feng Qing, who hosts multiple variety shows, and other powerful artists, whose fans will cover a wider range of ages, and also broaden the audience range of Aishi small love pulp products.
Up to now, just a year after the establishment of Aishi Small Love Pulp, as a nutritional milk drink brand focusing on vision health, the new Z generation of post-90s and post-00s is the main consumer group of new FMCG, distinguishing the preferences of the previous generation for drinks, they choose drinks not only to meet the taste pleasure, but also healthy formulas, high-value packaging, etc., of which the drinking scene is particularly important.
In the convenience store freezer, there are a variety of drinks on display, and it is difficult for consumers to make purchase choices in a short period of time. At this time, in the minds of consumers, who occupies the impression of the drinking scene has the right to be purchased. From the previous "sleepy and tired to drink Red Bull", "afraid to drink Jiaduobao on fire" to today's "full point juice to supplement a day's vitamins", a person's small wine ROI cocktail", all kinds of drinking scenes have been scrambled by beverage brands.
Some industry professionals believe that Aishi Small Love Pulp focuses on the drinking subdivision scene of long-term use of eyes, and from the subdivision scene, it can disassemble the granular drinking routine of consumers, learn to read books and online lessons, entertain dramas and open black, and look at the screen for a long time in the office to meet the characteristics of drinking Aishi Small Love Pulp.
In fact, at the end of last year, the newly launched market of Aishi Xiao Love Pulp, from the official exposure of various materials, have experienced the eye protection strategy of "eyes thirsty to drink AISHI Small Love Pulp". The core nutrients in the product are lutein esters, VA, VE, taurine and zinc, which are designed to meet the daily nutrients of the eyes.
At present, Aishi Xiao Ai Pulp holds hands with Mango TV artists, as many as 12 cooperative artists at a time, with the help of the platform comprehensive resource integration of Mango TV artists, to ensure the diversification and personalization of the cooperative artist portfolio, through the influence of 12 artists such as Yuan Yonglin and Ding Dang, to further expand the brand, deepen the rich level of eye protection drinking scenes, and strengthen the mind of consumers to protect the eyes.
In terms of the integration of artists, brands and products, Aishi Xiao Ai Pulp does not limit the concept of unity, and sincerely allows each artist to personally experience and express his or her own feelings after drinking. At the same time, Aishi Xiao Ai Pulp invites each artist to truly make a call sound, encourage the Optimistic Life of the Chinese people with a positive sunshine, brave and innovative spirit, and strengthen the concept of brand spirit.
The occupation of the eye protection drinking scene is the underlying logic of the product strength of Aishi Small Love Pulp, different from the previous repetitive brainwashing advertising slogan, and the star combination promotion of mango TV artists is a new way of playing drinking scenes. Positioning eye protection, high quality and cost performance, fresh and comfortable image of the outbreak of small love pulp, we wait and see.