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Directed retro popism PUMA x YOHO Vintage Running

Directed retro popism PUMA x YOHO Vintage Running
Directed retro popism PUMA x YOHO Vintage Running

In recent years, retro running shoes have returned, and it is not easy to find one or two pairs of classic silhouette running shoes from the product line, and the brand must have a long enough history. The retro running shoe series launched by PUMA is definitely one of the indispensable retro equipment. This time, YOHO! Together with PUMA, we invited five young directors from home and abroad to reinterpret the definition of retro with PUMA's classic R698 and Disc Blaze, connecting their past, present and future. Describe their Be My Own Director in their own way.

Directed retro popism PUMA x YOHO Vintage Running
Directed retro popism PUMA x YOHO Vintage Running

R698 SPLATTER

Sen Mitsuji Akane Mitsutsuji

This mixed-race Model from Japan, with a delicate face, was born in Sydney, studied in Japan at the age of 20, and embarked on the road of modeling after being discovered by scouts in Tokyo. He can be found everywhere in the fashion stages of Paris, New York, Milan and other places around the world. Now he has held his first solo exhibition "In Time" in Japan.

Directed retro popism PUMA x YOHO Vintage Running
Directed retro popism PUMA x YOHO Vintage Running

Cheng Liang

Graduated from the 98th Department of Directing department of Beijing Film Academy. In 2011, with his self-written and self-directed micro-film work "Otaku Radio", he won the Best Short Film award at the 35th (New York) Asian American International Film Festival, the Outstanding Director Award in the Mobile Film Unit of the 15th Shanghai International Film Festival, and the Best Online Micro film, Best Editing and Best Music in the first "Future Image Season".

Directed retro popism PUMA x YOHO Vintage Running
Directed retro popism PUMA x YOHO Vintage Running

DISC BLAZE

Spring dawn

Chunxiao first debuted as a model, is well known to the public, after years of experience in the entertainment industry, countless identity conversions, and is now active as an actor in TV series and dramas. And she also dreams that in the near future, she can direct her own screen work and become a director as a director.

Directed retro popism PUMA x YOHO Vintage Running
Directed retro popism PUMA x YOHO Vintage Running

Peng Lei

The lead singer of the new pants band is his most well-known identity, in addition to completing the work of the band's lead singer, lyricist and composer, he also draws, does animation, and sells clockwork toys, and because of this, he naturally became a director, and won the Best Director Award at the 15th Shanghai Film Festival Asian Newcomer Award with his first film released in domestic theaters, "The Band".

Directed retro popism PUMA x YOHO Vintage Running
Directed retro popism PUMA x YOHO Vintage Running

Yu Enjian

Graduated from the China Academy of Fine Arts, he has traveled in various creative fields, directing and creating television commercials, promotional films, fashion films, micro-films, music videos, web dramas, reality shows, etc. He has been working in design and creativity since university. Over the past few years, a variety of works from print to network, from photography to film and television, have won various awards in various domestic and foreign creation competitions.

Plus, YOHO! Invited 2 of the directors to produce a wonderful short film of life for this cooperation, record their urban life in their own way, present the life picture of Vintage running with their lenses, record the space of life with their footsteps, tap the sound of life with rhythm, share their stories, and inspire your life theater.

The director has something to say - Cheng Liang

Three talented people from different fields are invited to appear together in different PUMA shoes: a guitarist, a bike and skateboarder and a modder enthusiast. They enjoy the rhythm of the city, they choose their way of life, they dominate their own themes of life. The film captures moments when the three enjoy their own world, coupled with rapid cross-cutting and rhythmic music, presenting a common theme: to be the director of their own lives.

The director has something to say - Yu Enjian

The city I live in, the streets I walk through, the sunrises and sunsets I see, every film I shoot, every frame I make, all come from my inner self, represent my personal style. Here you can see the city where I live, the road I have walked with my feet in the city, just like this disc Blaze on my feet, out of my own way, life is my own life theater, I am the director Yu Enjian.

Yes, life is a drama of life, life gives us a variety of roles, we write and direct ourselves in our own world... Instead of dreaming, act, put on good shoes and go out of your way. If you want to be trendy, how can you not be "ancient"? Don't say that the trend circle lord did not tell you Oh, reshaping the classic is always the only way to lead the trend and fashion again!