Recently, I have communicated with many application developers and found that they have many problems: the fragmentation of Android devices makes it difficult to adapt to applications, it is difficult to call up device capabilities in imaging and AI, the lack of operational tools, and there is no good way to monetize them.
Is there a way to solve these pain points? On October 27, in the application service session of the 2021 OPPO Developer Conference, it can be clearly seen that the continuously evolving OPPO mobile service platform is breaking these pain points with "addition, subtraction, multiplication and division" to help developers better enter the new era of "integration of all things".
Addition: The system engine fuels the application experience
When we use some apps, we may have the experience that the phone's camera is very well advertised, but the photos taken with an app are of poor quality. The reason for this is that the application cannot call up the imaging capabilities of the device itself well, which creates a gap between the imaging capabilities of the system and the third-party applications.
The open system engine of oppo's mobile service platform is born for similar problems. According to Han Hui, product manager of OPPO development platform, OPPO has opened up many system engines, including Hyper Boost, CameraUnit, ARUnit, MediaUnit, GalleryUnit, Link Boost, CarLink, etc., opening up the system's CPU, imaging, multimedia, network capabilities, etc. to developers to do "addition" for the application experience.
Taking CameraUnit as an example, developers can obtain powerful imaging capabilities such as dual camera and open, HDR, super image stabilization, super night scene, ultra wide angle, SAT zoom shooting, etc., so that their applications can also achieve the same shooting effect as OPPO cameras. For example, dual camera is open, developers can obtain the ability to preview two Camera data at the same time through CameraUnit, explore the innovative gameplay of picture-in-picture, expand the theme + ultra-wide angle, front + rear and other perspectives at the same time, bringing users a rich shooting experience.
And CameraUnit, which has so many powerful capabilities, has a lightweight package body, only 20KB, and application developers only need to simply configure the corresponding capability parameters to complete the access. It is understood that at present, applications such as Douyin and Kuaishou have accessed the relevant capabilities of CameraUnit, which can use the system's native multi-source sensor information fusion and anti-shake scene intelligent analysis to bring users a better experience.
The experience of other system engines is similar, such as Hyper Boost can improve the application experience from the whole process of running, displaying, and operating; MediaUnit can solve the pain points of video playback often encountered by third-party applications, and get a richer and better experience in vision and hearing; AI Boost can help developers easily integrate rich AI capabilities and algorithms into the APP to maximize application performance...
It can be seen that the OPPO mobile service platform is like a super connector, connecting the powerful technical capabilities accumulated by OPPO on the one end, connecting the applications of developers at the other end, and doing "addition" for applications through the opening and empowerment of capabilities, so that applications have a better experience.
Subtraction: Say goodbye to the development adaptation puzzle
In terms of development and adaptation, developers have many problems: application compatibility problems caused by fragmentation of Android mobile devices; cumbersome application user registration process and difficulty in obtaining customers. The OPPO mobile service platform does "subtraction" for developers and intimately helps them solve these problems.
For example, OPPO provides remote real machine and automated testing services to help developers solve the problem of application compatibility under device fragmentation. Log on to OPPO's cloud test platform, not only the model is comprehensive, a network to play a variety of OPPO new and old models, but also open the web page to carry out real mobile phone environment operations, provide screenshots and real-time logs, improve the efficiency of adaptation. More importantly, it can also provide compatibility, stability, performance of automated test solutions for OPPO mobile phones, and quickly find problems.
In the process of the official release of Android 12, the OPPO open platform to help developers adapt efficiently has attracted attention. From the release of the first beta version, the OPPO open platform closely follows the iteration rhythm of the version, and helps developers complete the version iterative optimization and compatibility testing faster through the version compatibility adaptation guide, remote real machine, and OTalk developers to communicate online . In particular, the remote real machine has made great contributions, allowing developers to remotely debug the upgraded application, conduct multi-scenario testing and experience in the Android 12 environment, check compatibility, flashback, bugs and other issues as soon as possible, and help developers complete the preliminary adaptation test work online.
OPPO's account service is born to solve the user authentication problems that plague developers, and it supports users of application developers to log in with OPPO accounts on their mobile phones. At this year's OPPO Developer Conference, it was disclosed that the number of monthly active users of ColorOS in 2021 was 460 million+, an increase of nearly 100 million compared with the 370 million+ monthly active users in 2020. This means that by using OPPO account services, developers can take advantage of OPPO's continuous growth of massive users to bring rich user resources to themselves. More importantly, users of the application can quickly, securely and conveniently log in to the application without re-registration, and in the case of user authorization, the OPPO account can also provide the user's relevant information to help developers improve user information.
Therefore, the OPPO mobile service platform does subtraction for developers, and developers can no longer worry about development adaptation, but focus on more important things.
Multiplication: How can operational efficiency achieve a multiplier effect?
Application development is only the first step in the long march, and how to operate the application well is the top priority.
In this regard, the OPPO mobile service platform is to do "multiplication" for developers, through push services, data services, game services, wallet services and other services, so that developers' operational efficiency is doubled.
Push service is a typical example, a developer commented: "After we accessed the push capability, we covered more than 200,000 users, and the arrival rate of each message push reached about 99%. ”
OPPO's push service has four major advantages: efficient distribution, bringing million-level message push rate per second, the arrival rate reaches more than 99%; system-level channel, sharing ColorOS system-level long connection, service stability, to ensure the high arrival rate of messages; fast integration, SDK package body of about 20K, client integration is fast and simple; convenient and easy to use, providing two operational push methods of Web platform and API, effectively improving retention rate.
It is precisely because of so many advantages that the OPPO push service has been favored by many developers. According to Han Hui, the push service is also constantly upgrading, and developers can label users according to their own product attributes and carry out accurate push. OPPO push service also provides a variety of presentation means such as long text, customized icons, and large pictures to enhance the attractiveness of users and enhance conversion rates.
Game services are the services that game developers prefer, and provide one-stop access services for game developers through comprehensive ability support such as account, payment, and data analysis.
It is worth noting that OPPO game services pay special attention to the mining of game content, and increase the attractiveness of games to users through the full-scenario distribution of content. On September 12, the game was launched, with a cumulative reservation of 1.4 million on the OPPO platform before its launch, and a download volume of 1.7 million on the day of launch, becoming the first Android omni-channel reservation and the first new one. Behind such a hot, there is a reason for the content to "break the circle". OPPO converts the game content of "New Tomb Robber Notes" into scene content, and uses the lock screen of open screen and instant view, browsers with high frequency of use, popular videos and OPPO communities to promote users in all scenarios, and uses content to stimulate the empathy of "Tomb Robber Notes" fans, capturing many users.
It can be seen that the OPPO mobile service platform brings multiplication effects to developers through these services, so as to make operational efficiency more powerful.
Division: Remove barriers on the road to monetization
In this regard, OPPO mobile services bring developers the empowerment of advertising services, payment services, etc., eliminate obstacles on the road to monetization, and help developers do "division".
The most impressive thing about the author is the advertising service. With oppo advertising services, developers can rely on OPPO's big data accurate crowd analysis capabilities and a large number of high-quality advertisers to achieve commercial monetization through rich advertising styles. According to Li Jiuyan, product operation manager of OPPO Advertising Alliance, oppo advertising alliance daily request level has exceeded 5 billion, DAU coverage of more than 200 million, the number of cooperative media more than 12,000, the number of cooperative advertisers more than 30,000.
At the OPPO Developer Conference, a developer author talked about the feeling of accessing OPPO advertising services: "We accessed the advertising alliance, under the guidance of the official help document, the entire access process is very smooth, in a very short period of time to complete the process from permission application to APP listing, the realization of the product after access is also unexpectedly good." ”
It is worth noting that OPPO advertising services are also constantly evolving. For example, OPPO has added a mixing strategy to the SDK, that is, for the same ad slot, when a request is made, it can return both image ads and video ads, and mix image ads and video ads for a mixed auction, so that the result can be to maximize the value of each ad exposure. Another example is the upgrade of advertising styles, adding interactive ads to bring users an immersive advertising experience and promote accurate conversion.
There are many such examples. What the author feels most deeply is that OPPO advertising services not only pursue the maximization of advertising effects, but also pay attention to the balance of user experience. For example, native template ads are used in mini games to purify the access ecology and improve the user experience.
Postscript: Everywhere, interlocking
Looking at the evolving OPPO mobile service platform, it can be summarized into three words: one-stop, full-link, and multi-scenario.
"One-stop": OPPO mobile service platform brings together OPPO's multi-scenario open technology capabilities, multi-channel channel resource advantages and all-round service support, which can be called a one-stop open capability aggregation platform and a one-stop service platform for developers.
"Full link": OPPO mobile service platform services for developers, covering the application development, new pull, retention, monetization, performance optimization and other full links, it can be said that in the whole life cycle of the application can continue to bring empowerment. One developer's description is apt: "I can always feel the presence of OPPO, and the continuous support, is 'everywhere, interlocking.'" ”
"Multi-scenario": Oppo mobile service platform is not limited to mobile phone scenarios, but also looks at multi-terminal and multi-scenario. Han Hui revealed that with the development of OPPO's multi-terminal ecosystem, the mobile service platform will use services for more terminal scenarios.
At the OPPO Developer Conference, Liu Chang, president of OPPO Research Institute, proposed the next generation of dynamic energy formula: N.E.PE=[T (S + O)]i (Next Ecological Potential Energy, N.E.PE), which defines the role and relationship between developers and platforms, and shows the huge potential energy that can be brought about by the integration and co-creation of both parties.
Among them, OPPO mobile services play a heavy role in the integration and co-creation of platforms and developers, through the comprehensive empowerment of developers, let developers focus on what they are good at, bring users high-quality applications, excellent experiences, and jointly bring together the next generation of life, and better move towards the era of "mutual integration of all things".
This also corresponds to the theme of this year's OPPO Developer Conference: "Openness and Mutual Integration, Good Innovation".