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Tangyuan good "flower heart" citizens love the old taste "rolling Lantern" into a selling point

author:Qilu Network
Tangyuan good "flower heart" citizens love the old taste "rolling Lantern" into a selling point

On the fifteenth day of the first month, the Lantern Festival, now in the frozen food areas of major supermarkets and shopping malls in Qingdao, Tangyuan has become the protagonist of the game. On February 21, after visiting some supermarkets and markets, the reporter found that the public rushed to buy various types of tangyuan, of which the traditional taste of black sesame tangyuan was the most popular among the citizens, and the lantern rolled by some merchants on the spot was also favored by many citizens.

Tangyuan is a hot seller, and traditional flavors are popular

At about 10:00 a.m. on February 21, the reporter went to the supermarkets such as RT-Mart and Liqun Sifang Shopping Plaza in the south district of the city and saw that the tangyuan counters of major supermarkets were full of citizens who came to buy, and the sales scene was very hot.

On the supermarket's tangyuan counter, there are many kinds of tangyuan, including traditional black sesame seeds and peanut fillings, durian, yellow peach, strawberry, blueberry, mango and other fruit flavors, as well as matcha, chocolate, purple potato and other novel flavors. So among so many varieties of tangyuan, which one is most popular among island city residents? "The best selling is the traditional taste of black sesame filling, followed by peanut filling and bean paste filling." RT-Mart staff said, "Like some fruit-flavored tangyuan and some tangyuan with more peculiar tastes, they are mainly liked by young people and children, but this part of the crowd is only bought back to taste, basically there are not many repeat customers." ”

"We are older people, the new taste is not used to eating, or like to eat traditional sesame peanut filling." Uncle Pan, who lives in the Tianjia Garden, told reporters, "Today I bought two bags of peanuts and sesame fillings, in addition to buying a package of blueberry flavor for my 9-year-old grandson, the whole family loves to eat fruit fillings." ”

Although the reporter went to the supermarket, it had not been open for long, but many varieties of tangyuan on the tangyuan counter had been snapped up by the public. "Before the opening, the shelves of various varieties of tangyuan were full of goods, but many shelves were already empty before they opened for a long time." The supermarket staff said, "Some varieties of tangyuan I have already replenished the goods once, and it is estimated that I will have to make up the goods five or six times today." ”

Sugar balls will "roll the lantern" into a selling point

In the past, every Lantern Festival, the streets and alleys of the island city would often see someone holding an iron bucket and dustpan on the spot to "roll the Lantern", and in a few moments, a snow-white Lantern was freshly baked, and now it is rare to see such a scene. Therefore, a rolling Lantern stall at the sugar ball party also allowed many citizens to stop and watch, which has a high popularity.

"When I was young, I often saw people rolling lanterns with tools, although now this stall is rolled by machine, but it is also difficult to see, so I specially brought my children to see how the lantern was made, which is also a traditional culture lesson for him." Mr. Yin and his 6-year-old daughter watched carefully in front of the stall.

"The Lantern is 'rolled' out, and the production method is mainly to roll the inner filling back and forth into a container filled with glutinous rice flour, while the tangyuan is made by wrapping the inner filling into the glutinous rice balls, and the difference in the production process also causes a difference in taste." The stall owner who sells lanterns in sugar balls said, "Now we mainly use machines to roll lanterns, which can roll more than 100 lanterns at a time, and it takes about 10 minutes each time, which is much more convenient than manual time-saving." The market basically can not find the lantern of manual rolling, after all, the manual efficiency is low, and it cannot meet the needs of the market. ”

The reporter also learned from the Lantern production stall owner that because of the production process, these rolled lanterns are more expensive than tangyuan, but even if the price is not dominant, there are still many people who come to buy these lanterns. "Every year, I buy lanterns rolled out, not only in terms of taste, but more importantly, the lanterns made on site, which always feel better than the tangyuan brought by those factories." Citizen Aunt Yao said.

The price of tangyuan is stable, and the taste of durian has dropped significantly

Tangyuan sold hot, will the price increase on the day of the Lantern Festival? In this regard, the supermarket staff said that tangyuan will not only not increase the price, but also more preferential. "Although tangyuan is usually bought by some people, it is still a festive food, and once the Lantern Festival has passed, the golden period of sales has passed." If you don't sell it quickly, it will cause a squeeze, so there will definitely be a variety of preferential activities on the day of the Lantern Festival. ”

According to the reporter, compared with last year, the price of tangyuan and lantern this year has not changed much. The price of a bag of sesame seeds, peanuts and other traditional flavors of tangyuan generally does not exceed 10 yuan, the price of fruit-flavored tangyuan per bag ranges from 12 yuan to 30 yuan, and the price of rolling lanterns is average 8.8 yuan. "This year, the price of durian flavored tangyuan has changed more, last year's price per bag was more than 30 yuan, and this year it can be bought for 19.8 yuan." The staff of Liqun Sifang Shopping Plaza said.

"It's not yet the golden time for tangyuan sales, so it's impossible to estimate how much sales will be this year, but judging from the current sales situation, there should be no problem in surpassing last year's sales." RT-Mart staff said, "Now we have engaged in activities such as buying one get one free, 35 yuan minus 5 yuan, and there will be other discounts on the day of the Lantern Festival, and it is estimated that more citizens will come to buy." ”

Although tangyuan is delicious, Dr. Li of Qingdao Ninth People's Hospital also reminds everyone here that because tangyuan is made of glutinous rice, it is relatively sticky and not easy to digest, like the elderly, children, people with poor gastrointestinal digestive function must not be greedy. In addition, there is a lot of sugar in the tangyuan filling, so people with diabetes and coronary heart disease also need to eat it carefully. Text/Photo Reporter Ji Xiaodong

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