Lai Mao liquor is now one of the important brands of Guizhou Moutai Liquor Co., Ltd., and before the "Lai Mao" trademark was implemented in Moutai Company, there was a very chaotic "Lai Mao Liquor" market. In January 2014, the "Lai Mao" trademark was awarded to Moutai Company for registered trademarks, and other manufacturers were counterfeit and infringing products, ending the chaotic situation. In October 2014, Guizhou Moutai Liquor Co., Ltd. and Sinopec EasyJet Sales Co., Ltd. joined hands to establish Guizhou Laimao Liquor Co., Ltd. to independently operate Laimao brand products in the national market. Among them, Lai Mao's heritage series of products, positioned as a mid-range sauce-flavored liquor, has been recognized by people, and it is highly praised, and its popularity is relatively high.
Some time ago, some wine friends asked me why I rarely saw any traces of lai mao inheritance brown on the Internet? This is indeed the same, even the "Lai Mao inheritance" that we often discuss almost all refers to "Lai Mao heritage blue", and even some wine friends do not know that there is a brown version of the Lai Mao heritage - Lai Mao heritage brown. Today, Xiao Liu shares with you: Lai Mao inherits the blue and the inheritance of brown!
1. Lai Mao Inheritance Blue (official guidance 368, generally less than 300)
Lai Mao heritage blue, because of its dark blue packaging and named (referred to as the inheritance of blue), that is, we often see the major online self-media, forums, e-commerce platforms Lai Mao inheritance. This is produced by Guizhou Moutai Liquor Co., Ltd., mainly moutai company self-operated, Moutai major distributors, e-commerce cooperation platform-based channel sales, is the "regular army" products of Moutai Liquor Co., Ltd.
Moutai officially announced that its production raw materials are selected high-quality glutinous sorghum and wheat, following the Moutai century-old traditional sauce wine brewing process, after nine times of cooking, eight times of fermentation, seven times of wine extraction, one year of production cycle. At the same time, dozens of different styles and different rounds of wine bodies are selected for blending, and the wine body is full, the aroma is harmonious and the layers are clear. In the tasting of wine friends, it is believed that it is: the sauce is elegant, it is a compound aroma, the aroma is fresh and harmonious; the entrance is pure and sweet, slightly full and rich, slightly sour; the finish is clean, the aftertaste is long, and the tail section is light and elegant.
2. Lai Mao heritage brown (generally less than 300)
Lai Mao Heritage Brown, named for its brown packaging (referred to as Heritage Brown), is produced by Guizhou Moutai Wine Co., Ltd. and sold exclusively by Sinopec EasyJet Sales Co., Ltd., and can only be purchased at all Sinopec gas stations in the country (Sinopec has more than 10,000 convenience stores). There is no sale on the major online e-commerce platforms, and it is difficult to find relevant information on the Internet, except for some self-media, forum introductions or wine reviews.
In the evaluation of some wine friends, it is also a hundred people and a hundred sauces, some people say that it is better than the inheritance of blue, some people say that it is worse than the inheritance of blue, and some people propose that it is the same wine quality, in short, it is the benevolent person who sees the benevolent, and the wise see the wise.
Lai Mao inheritance is a product jointly launched by Sinopec EasyJet and Moutai, since it is a joint product, I believe that Sinopec and Moutai are not willing to be one side of the high-end product and the low-end product of the other to promote. In order to balance the interests and avoid confusion of sales competition, the use of packaging colors to distinguish channel sales. Lai Mao heritage blue and heritage brown are the same wine quality (including base wine and hook), but the packaging color is not the same, the factory batch label may be different, after all, the supply object is not the same. The relationship between the two is "twins", both born of the same father and mother in essence, but wearing different clothes.
Because the sales channels are different, the sales price is also different, Sinopec is sold in offline stores, the official price is more expensive than e-commerce, or the economic level of the region or the needs of people are different, the price is not the same.
Now there are also a lot of "Lai Mao wine" playing cricket on the market, we should pay attention to the production of wine companies to know, those large wine quality is generally not good, not as good as some wine farmers in Maotai Town small brand of high-quality sauce wine is delicious, at least it is pure grain brewing. Pure grain wine will always be welcomed by the market, which is also the reason why Xiao Liu I do not forget my original intention to insist on making pure grain sauce wine!
Author: Little Six
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