"The cultural industry needs a new model of collaboration and a benign ecological environment." On the banks of Yanqi Lake in Beijing, at the 2021 Digital Cultural and Creative Pilot Summit on October 31, Jiang Guofei, vice president of Ant Group and president of the Intelligent Technology Business Group, talked about his observations when sharing new digital opportunities in the cultural industry.
In recent years, the cultural industry has spawned new formats with the help of science and technology, extending the cultural industry chain. However, diversified cultural content generally has the problems of high cost of rights protection, difficulty in commercialization, no market, and high licensing pricing.
"Where there is pain point, there is demand." Jiang Guofei said that AntChain uses blockchain, AI and other trusted digital technologies to open up the full-link service of the cultural industry, reduce the trust cost in the process of industrial collaboration, and let the value of each PIECE of IP be seen and affirmed.
Specifically, Que Chi is AntChain's digital copyright protection platform, providing full-process services for original works from creation, dissemination, protection, income protection registration to rights protection, so that more people can efficiently protect original works. Based on the technical capabilities of the bottom layer of the ant chain, Que Chisel can achieve 1 minute on-chain deposit, more than 99% of the picture and short video accuracy rate and completion rate. According to the data, Que Chi has served more than one million creators and provided convenient and inclusive copyright services for more than 80 million original works.
The IP business platform undertakes the ability of commercial realization on the basis of copyright protection, and proposes a new IP authorization model - "how many pieces to sell, how much to share", IP users no longer need to pay a high guaranteed license fee, but through the blockchain smart contract automatically divided by piece, real-time liquidation, reduce the cost and risk of merchants.
According to Jiang Guofei, in the live broadcast room of China Intangible Cultural Heritage Day, the canvas shoes produced by the non-heritage design exceeded one million in 30 minutes, and the pair of shoes was completed through the Ant Chain IP commercial platform from design to sales. "Today's consumption is not only to meet functional needs, but also to meet the emotional needs of personalization and identity." Speaking about the case, he said so.
And this year, digital collections uniquely identified by blockchain technology are loved by young people. The high-quality IP of the Palace Museum, the National Museum, the Hangzhou Asian Games and other institutions cooperated with AntChain to explore innovative forms of digital collections. In the face of this new product form, Jiang Guofei first elaborated on its positioning, "AntChain digital collection anchors the physical value of high-quality cultural IP and artworks, adheres to the B2C route of low-cost and inclusive, and resolutely resists any form of malicious speculation." ”
At the meeting, led by the National Copyright Exchange Center Alliance, China Academy of Art, CCTV Animation Group, Hunan Provincial Museum, Ant Group and other institutions jointly released the industry's first "Self-Discipline Convention on Digital Cultural and Creative Industry" to advocate the healthy development of the industry.
Among them, resisting speculation is an important consensus of the Convention: resolutely resist any form of digital creative works as a gimmick, substantive issuance and speculation of virtual currency; resolutely resist any form of malicious speculation on the price of digital cultural creations, and prevent speculation and financialization risks.
"Technology is giving new momentum to the cultural industry." Jiang Guofei said that he hopes that more social forces will work together to form an industry consensus norm, jointly build a new ecology of the cultural industry, and help the prosperity of the cultural industry.
This article originated from the Financial Circle Network