Renderings of the special exhibition "Cultural and Creative New Area Fashion Frontier". Courtesy of respondents
The 2021 Service Trade Fair Cultural Tourism Service Special Exhibition will be launched soon. Yesterday, the reporter learned from the Chaoyang District News Briefing that a group of leading enterprises in the integration of culture and science and technology and the new consumption of cultural tourism will be concentrated in the Chaoyang exhibition area of the service trade fair. Tide play blind box, online game e-sports, digital music, network new audio-visual, digital cultural tourism, national tide cultural creation, new generation of comics and other trendy fashion culture new products and new services, to bring a good-looking, good-listening, fun service trade fair for the exhibitors.
At the same time, in accordance with the combination of online and offline, Chaoyang District will display more than 60 domestic and foreign brand cultural enterprises and service platforms such as the International Cultural Industry Park Alliance, the National Alliance for the Coordinated Development of Old Factories, the First Cultural and Creative Enterprise Credit Promotion Association, and the Municipal Key Cultural and Creative Park at the booth of the "Cloud Service Trade Fair", comprehensively displaying the new achievements of the cultural industry development in Chaoyang District.
Immersive experience of digital cultural tourism "hard technology, new scenes"
The 2021 China International Fair for Trade in Services will be held from September 2 to September 7, and the Chaoyang exhibition area is located in Hall 1 of the Cultural Tourism Service Topic in Shougang Park.
Chaoyang District will focus on the integration of culture and technology, cultural tourism new consumption of the two major highlights, the use of "online + offline" combination of display mode, through the intelligent application scenario of immersive experience, online live broadcast + offline interactive consumption and other ways, to fully display 5G, ultra-high definition, digital visualization, intelligent interaction, touch somatosensory and other series of "hardcore technology".
In terms of cultural and technological integration, the first national 5G new media communication platform CCTV will fully display high-tech communication technologies such as 5G+8K; intelligent image "unicorn" enterprise shadow technology will focus on displaying new technologies for artificial intelligence image interaction, and the audience can have an immersive image interactive experience on the spot; human-computer intelligent interaction brand enterprise Whale World Technology will focus on displaying artwork 3D experience and immersive idea interaction new technology; knowledge service "unicorn" enterprises get APP will comprehensively display the service content of enterprise audio platform. With intelligent reading terminal equipment, the audience can experience the fun of listening to books and obtaining knowledge on the spot; the micro-competitive culture with the king's glory WB.TS high-quality team will display the company's high-quality e-sports IP and let the audience experience cool e-sports games on the spot.
A number of cultural and creative "net red" enterprises appeared at the service trade fair
In terms of new consumption of cultural tourism, a number of cultural and creative "net red" enterprises will appear at the service trade fair. The "first share" of Chao play cultural and creative bubble Mart will focus on displaying the latest listed tide play IP brands such as "Molly My Childhood" and "DIMOO Crystal Family", and conduct live broadcast interaction to let the audience take the fashion tide play home; the new generation comic reading platform Quick Look Comics will fully display the new content ecology of corporate comic dramas, comics, peripheral derivatives, offline experiences, etc.; Digital Cultural Tourism Brand Enterprise Digital Wanfang will let the audience experience the cultural scenery along the Grand Canal through digital intelligent interaction technology Digital music leader Tencent Music will comprehensively display the enterprise digital music platform, allowing the audience to experience the fun of "listening to songs and reading music" on the spot, and immersively experience the "cloud star concert"; Beijing Music Industrial Park, a key music industry base in Beijing, will bring high-end audio equipment such as "Horn Flower" and Warwick APERIO headphones to the public and audiophiles, and citizens and audiophiles can experience the music feast brought by Hi-Fi audiophile audio and 5G smart audio.
At the same time, Chaoyang District has also set up a "shared live broadcast area" for enterprises to conduct online live broadcasts and interact with the majority of netizens, and audiences across the country can experience the fun of the service trade fair at close range through the live broadcast platform, and can bring home various cultural and creative products such as tide play blind box, national tide cultural creation, fashion design and so on through the live broadcast platform.
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Last year, Chaoyang digital culture industry achieved revenue of 63.36 billion yuan
In recent years, Chaoyang District has implemented the "Culture +" strategy to promote the innovative application of high and new technologies such as 5G, artificial intelligence, and big data in the cultural field, and build a high-end industrial system supported by cultural media, digital content, and cultural trade.
Chaoyang District issued the city's first "Guidelines for Cultural and Creative Enterprises to Apply for High-tech Enterprise Identification", implemented the "Hummingbird Plan" for cultivating leading enterprises and the "service package" system for key enterprises, and introduced a series of special policies to promote the high-quality development of cultural industries.
In 2020, the digital cultural industry in Chaoyang District achieved an income of 63.36 billion yuan, accounting for about 30% of the cultural industry revenue in the whole district. In particular, the average annual growth rate of digital cultural enterprises with the integration of culture and technology as the main feature is more than 30%. For example, blue focus, a leading digital marketing company, achieved operating income of 22.113 billion yuan in the first half of this year, an increase of 21.27% over the same period of the previous year, and achieved a net profit of 576 million yuan, an increase of 76.41% year-on-year. Guoman's "unicorn" enterprise Quick Look Comics has newly raised $240 million this year, with a total user of more than 340 million, and the total revenue of the company has maintained a growth of more than 50%. Chaoyang District has become the headquarters base of digital culture brand enterprises.
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Encourage the park to create special cultural spaces such as bookstores and small theaters
In recent years, Chaoyang District has cultivated new digital cultural consumption formats such as online audio-visual, online online live broadcasting, online game e-sports, and fashion trend play, created new scenes of immersive, interactive and intelligent cultural and entertainment consumption, and promoted the upgrading of new consumption formats.
In Beijing, it took the lead in promulgating the management measures and identification standards for the integrated development of cultural undertakings industry demonstration parks, and the first batch of 10 cultural undertakings industry integration development demonstration parks and 10 cultural tourism consumption blocks were identified, encouraging the park to build characteristic cultural spaces such as bookstores, small theaters, art galleries, and experience halls, and holding creative markets, drama festivals, music festivals, cultural salons and other colorful literary and artistic activities, so as to prosper and develop nighttime cultural consumption.
For example, Langyuan Station, which was transformed from the former Beijing textile warehouse in the 1960s, has gathered more than 50 cultural enterprises and "net red shops" in the park. In addition, the park is comprehensively using new technologies such as big data, VR, and 8K HD to transform and upgrade into a new cultural industry park with digital culture, e-commerce live broadcasting, online game e-sports, and fashion consumption as the main features. Since the end of 2020, the Wendian live broadcast base built by Panjiayuan has been running since the end of 2020, with orders exceeding 4 million and a total transaction volume of more than 600 million yuan.
At present, a number of Internet celebrity punch cards such as 751, Langyuan, Panjiayuan, Sanlitun and Beijing Music Industrial Park have gradually taken shape, injecting new impetus into the economic development of Chaoyang District.
In the first half of this year, Chaoyang's cultural and sports entertainment industry achieved revenue of 26.44 billion yuan, an increase of 45.5% year-on-year. The new cultural consumption, which is mainly characterized by the integration of culture and digital technology, has become a new engine for the development of Chaoyang District.
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The Cultural Enterprise Credit Promotion Association has raised more than 20 billion yuan
In order to promote the high-quality development of the digital cultural industry, Chaoyang District focuses on the problems of cultural enterprises such as asset-light, financing difficulties, and expensive financing, builds a cultural financial service platform, innovates policy service models, and forms a cultural financial service model that "relies on two major carriers, provides two supports, forms two closed loops, and meets two types of needs".
In 2016, Chaoyang District established the country's first cultural enterprise credit promotion association, forming a closed loop of "credit rating, fast guarantee, guarantee and loan, discount interest discount". At present, the Association has set up credit workstations in 17 cultural industry parks in the region, launched more than 30 kinds of financial products such as "Cultural and Creative Inclusive Loan" and "Hummingbird Loan", and helped more than 1,400 cultural enterprises obtain loan financing of more than 20 billion yuan.
In 2018, the city's first offline cultural financial service center was built, forming a closed loop of equity financing services of "entrepreneurship incubation, venture capital, investment-loan linkage, listing cultivation, and policy support", and providing one-stop professional services such as policy consultation, project docking, and investment and financing cooperation for cultural enterprises.
In 2019, it built an online financial comprehensive service platform for small and medium-sized enterprises in Chaoyang District, set up the first district-level cultural industry development fund in Beijing, and invested in a number of cultural boutique projects to guide social capital to help the development of cultural industries. Chaoyang District has become a leading area for the innovative development of cultural finance in the capital.
Edited by Xin Jing