According to the latest statistics in 2021, the number of single people in China has reached 240 million. Behind the data, the real problems revealed are also obvious. The single economy is constantly spawning new sources of demand. In order to meet the daily needs of more single people, Chunshuitang, a domestic sex toys company established for nearly 20 years, uses the spirit of "craftsman" to sell silicone dolls with a market price of not less than 20,000 yuan to the extreme low price of 3,000 yuan.
<h1 class="pgc-h-arrow-right" data-track="3" > break down industry barriers to restore the most authentic experience</h1>
Dolls, there are two kinds of inflatable and solid, and the body is divided into TPE material and silicone material. The former is low in price but inferior in quality, and the latter is high in quality but also in price.
In this increasingly large demand market, more than 98% of the audience, at a high price of tens of thousands of yuan to buy is full of flavor, mixed with the World Health Organization clearly banned strong carcinogen mineral oil made of TPE dolls, not only can not bring a good experience, and even TPE dolls "ugly, toxic, oily, smelly, cracked, heavy" 6 major shortcomings, has not been able to be completely avoided.
In addition to the bad materials that have been complained about, most of the "cottage silicone dolls" do not have a high appearance, poor feel, and a visual bad review experience, which is very deadly. Therefore, on the whole, this kind of "cottage silicone doll" with poor experience has not only brought a good use experience to the audience, but also indirectly brought a continuous vicious circle of such special demand products in the market. The emergence of Chunshuitang silicone dolls has accurately broken the long-standing barriers in the industry and adopted the material of silicone in the form of silicone, which is really to restore the "real" appearance of silicone dolls.
<h1 class="pgc-h-arrow-right" data-track="20" > to create a baby world millet Chunshuitang into an industry intelligence benchmark</h1>
Nowadays, for most users with needs, everyone no longer avoids talking about "special needs" as in the past, but has more critical requirements for quality and use. Chunshuitang silicone dolls have always insisted on using the spirit of "craftsman" to create a handicraft that "touches like a living person, looks like a living person, and uses an experience like a living person". The entire production process is not assembly line mass production, but to strictly go through a complex 22 processes. During this period, it is not only necessary to ensure that the appearance of silicone dolls is accepted, but also to adopt the integration with the times and technology. Through the intelligent heating function, the somatic temperature of the silicone doll is more realistic. Starting from touch sound technology, simulating the interactive voice mode of real people, integrating AI intelligent technology, and using technology to promote the rapid development of the entire industry.
For the quality of daily demand products, Chunshuitang is not ambiguous at all, combined with the current demand of users for silicone dolls judging criteria, from the appearance, function, material are further improved. Chunshuitang silicone dolls are made of importable baby pacifier materials to ensure tasteless, non-toxic, food-grade reassuring materials, and always put the safety of users in demand in the first place. Compared with most "cottage version of silicone dolls", Chunshuitang has made great progress in the selection of materials. Avoid odors or harmful substances during use. In terms of service life, the practical cycle of food-grade silicone is more stable than that of TPE, and there will be no embarrassing scenes of colloid cracking in short-term or even standing time. The practical cycle of Chunshuitang silicone dolls is as long as 5 years, and combined with the logic of ergonomics, the 43 joints in the doll's body can meet the needs of users to set up a variety of different shapes, and truly realize the concept change from demand to emotional companionship.
<h1 class="pgc-h-arrow-right" data-track="24" > a good time to start a silicone doll</h1>
The annual double eleven strikes, Chunshuitang in order to meet a large number of users, but also provides the largest promotional offers of the year, during the double 11 period, on the basis of the daily sales price to achieve a 90% discount, additional superimposed more full reduction activities. Compared with those on the market that can buy a "cottage silicone doll" for tens of thousands of yuan, you can start a Chunshuitang silicone doll with 3,000 yuan.
For all kinds of merchants who use e-commerce activities to fight price wars, the ultimate cost performance of Chunshuitang silicone dolls is not only highlighted in this preferential activity, but also adopts the mode of positioning transformation, which is defined as a commodity equivalent to the price of similar luxury goods in the past, using the SPA model to integrate research and development, production and retail, which fundamentally reduces production costs and channel costs, which coincides with the sales model of Xiaomi, MUJI and Tesla.
2021 is bound to usher in the first year of silicone dolls, Chunshuitang uses the price strategy of xiaomi in the baby world to meet the needs of users from the use of a new change in price positioning, not only to the entire industry has brought a subversive transformation, but also let the past only high and low prices have been transformed. This point is always inseparable from the appeal of Chunshuitang silicone dolls: to make a product that users can afford.