Opening a live broadcast, I became the "sinner" of the book industry, not so fragile to help or destroy, vote with my feet

Source l Reverse Liu (ID: yuanyuankaoshi)

After the opening broadcast, I became a "sinner" in the book industry.

Live broadcast platform, sucking traffic to make the industry;

Breaking the billion field is not at all to revitalize the book industry, it is to be strangled;

Selling books cheaply, throwing away decency, losing the vitality of books.

An article was sent out, and I became the target of everyone.

There are even people who specifically pull the group to say that Liu Yuanyuan is disgusting.

I have always felt inexplicable, do not understand the live selling of books cheaper, how to such a big response.

I didn't pay attention to it.

First, the person who wrote the article was not my partner, he was not involved in this matter, and he did not understand the cost, subsidies and price.

Second, he did not come to interview the person concerned, that is to say, all his reports were inferred from standing on the shore, playing with the splash.

I think this voice is very immature and I don't care.

Unexpectedly, after the next broadcast, a bunch of people in WeChat wanted me to respond.

That serious response.

<h1 class="pgc-h-arrow-right" data-track="22" > the bottom line of the industry and is not so fragile</h1>

I was surprised that someone said something as "challenging the bottom line of the industry".

If the bottom line of the publishing industry is challenged by one person like this, is our bottom line a little too fragile?

To those who make such assertions, I would like to raise a few doubts:

First, in the past ten years, have you not participated in the e-commerce promotion? When people questioned me, they seemed to know nothing about the strength of the big promotion;

Second, in the past ten years of e-commerce promotion, no one has ever brought such a rhythm, right?

Third, when everyone's book, a very good book, because there is no recommendation, when the price is reduced, no one will issue such a question, right?

Why don't you question the platform, you don't question the e-commerce development strategy of the past ten years, today, Liu Yuanyuan alone, you feel that it is not right, just put up the banner.

I couldn't laugh or cry.

But anyone, like the real media, came up and asked the person what had happened.

But there are some people in our publishing industry who know what is live broadcasting.

There will be no such sound.

The so-called "one dollar to grab the book", do you think that the publishing house itself posted to me to supply?

We as anchors subsidize it ourselves.

Why did I say in the live broadcast that it was subsidized by the publisher?

Because I said that I spent money, the audience will not believe it, the audience feels that the anchors are mercenary, how can they spend money themselves?

But I just spent money, and I was still out of the ordinary, and I cried because I spent too much money and too much pressure before the broadcast.

When I held a meeting with the supplier before the broadcast, I didn't hold back my tears, maybe inexplicably, but all of a sudden I spent millions of dollars out, did anyone want to recognize and buy books in the end, the bottomless feeling in my heart, the so-called readers who stood on the shore and said dry words, do you want to try it?

Why doesn't reading make a person more mature and rational?

Only considering their own hard work of making books, I did not think that the cost of traffic acquisition of channels is not low.

It should also be emphasized that the official of Douyin has given a lot of subsidies and investment.

This is a multi-party effort.

How much do I commission? How many pits are there?

This is actually what many people care about the most.

I've been very open and transparent about the pit fee, and I've talked about it at my book vendor conference.

I said, I don't want you a penny for the pit fee.

Self-reducing commission to do, but also to subsidize their own one-dollar book to attract popularity, one dollar book subsidy of more than 10,000 copies, in order to do this thing;

Books are very weak on Douyin, and you can only prove that it can also generate sales like cosmetics and food, so that the platform can pay attention to it, and then give the book industry greater subsidies and support.

When you're doing it with all your might, when you're unreservedly doing it and wanting to do it well, when you're already on the road;

A group of people who did not set off at all, disgusted that you were not good-looking.

Is it Qinggao, or how to describe it.

This is something that I as a doer cannot understand.

<h1 class="pgc-h-arrow-right" data-track="74" > help or destroy, vote with your feet</h1>

Helping the publishing industry or destroying it?

It's not up to me.

You can think for yourself.

Don't talk about live broadcasting, what were everyone's sales before the development of e-commerce? Have you expanded your sales because of the development of e-commerce?

If you expand, then you get involved, right?

If it doesn't expand, it proves that e-commerce doesn't seem to help you, so you quickly withdraw.

You evaluate it by the outcome, good or bad. Suppliers will also vote with their feet.

As an anchor, I can only say that my original intention is the same as what I said at the supplier conference.

First, to do a big field, I want to let the books be seen on the entire Douyin platform, and even account for a large share, so that the official found that the original books can also have very high sales, give us subsidies and support, and let more people get benefits.

Second, make a new book, which I've been planning. My readers can't just read old books, I know my responsibilities very well, and I have an obligation to choose good books and push new books.

Third, I want to give my fans more cost-effective books.

I think there are two very immoral things when people speak up.

First, most of the people who were not involved, flocked to blame those involved.

I don't know the situation, and the voice comes out.

I think readers should remember a sentence called, unknown full picture, do not comment.

Second, he doubted me about my duties as an anchor.

Do I know that this book is selling cheaper elsewhere, and I have to give my fans a high price?

It's an immoral, or rather, moral kidnapping for my fans.

So sorry, I won't sell higher prices in the future.

The first person in my heart should be a fan. It is not the duty of an anchor to make fans pay a high price and pay for my nobility.

The books given to me by the publisher are more expensive, and I can paste them myself. If I can't stick it, I won't do it.

It's all your wishes, there's no compulsion.

I would like to say to all my colleagues in the publishing industry who have received a warm response, and everyone is a little more mature.

As for the reader, he just has ideals, not childishness.

My duties are clear to me.

The responsibility of the publishing house is to work hard, the first good book, the second good book, the third good book. It sells or doesn't sell, you leave it to the market to judge.

You have the ability to do, good and sellable books, you are a cow;

You have the ability to do a good job, you can't sell it, you are still willing, you are also cattle;

You can't make a good book and can't sell it, so please don't talk anymore.

That's the end of my response, and we're going to go all out towards our destination.

Don't waste time in, verbal battles.

Before we recommended, there were so many families who simply didn't have a bookshelf or the habit of buying books at all.

I firmly believe that as long as there is one person, because we recognize the need to read, that is what we are meant to be.

The rest, needless to say.

This response, unofficial, is not aimed at anyone, I just want my fans to understand when you see the report:

Of course cheap is not necessarily a good book.

The reason why people can buy good books cheaply is because we are determined to subsidize them, nothing more.

A farce, don't want to get involved.

Source of this article: public number @ against Liu, author Liu Yuanyuan.

At ten o'clock every night, update the thinking dry goods, grow the perception ~