On August 21st, the country's first innovative family celebration online movie "Nian Beast", produced by Zhejiang Huace Entertainment Technology Co., Ltd., Hangzhou Chuanying Culture Media Co., Ltd., Beijing Shuimu Gangzheng Cultural Development Co., Ltd., Shenzhen Fenghai Brothers Cultural Media Co., Ltd., qingdao Hongying Culture Media Co., Ltd. and produced by Huace Entertainment, was successfully completed in Hengdian. The film is directed by Wu Xiaoxiong, director of content operation of Great Aim Entertainment Network, as the chief producer, directed by the cutting-edge director Liu Hongzhi, written by Li Nan, and starring actors Jiang Peng, Lu Yan and Chen Chuang, and is expected to be launched during the Spring Festival in 2020.
Traditional folk culture and Chinese mythology are integrated and innovated, interpreting the story of warm and witty Nian Beast
This year's long-dormant summer film market was strongly lit up by a domestic animation movie "Nezha's Devil Boy Descending", which not only received rave reviews, but also rode the box office. The success of "Nezha" has also led to the industry's thinking about Chinese mythological films: the West has the Marvel world, there is the universe of gods, and we with a history of 5,000 years should we tap the traditional culture that belongs to the Chinese nation?
Only by strengthening cultural self-confidence and innovating traditional culture can national culture have sustained vitality. Chinese culture is vast and profound, and there are countless myths and stories. Under the enthusiasm of the industry's discussion of mythological movies, "Nian Beast" was born as a film that interpreted the elements of the new Spring Festival. According to ancient legend, there was a giant monster called "Nian". This beast loves to eat people and kills people on the day of Chinese New Year's Eve. In order to avoid the Nian beast, people put big red paper on the door, lit candles all night in the house, and set off firecrackers to frighten the Nian beast with a loud sound when the Nian beast approached the door of the people's house. Subsequently, this practice of catching the beast has been preserved and turned into a custom, becoming a scenery for people to celebrate the New Year.
The movie "Nian Beast" as the first film to adapt this ancient legend, in the "New Year's taste" is fading today, a contrary to the fierce image of the legendary middle-aged beast, shaping the Nian Beast into a cute pet, while adding the lion dance teenager Luo Chuan played by Jiang Peng and the rat fairy Ah Xie played by Lu Yan, these two vivid characters, a new interpretation of this millennium mythical story, guarding the Nian Beast, but also means guarding the traditional "New Year" culture. The Luo Chuan in the film is not a traditional lion dance teenager, because of his innovative elements of adding pile walking, grabbing fireballs and walking tightrope in the regular lion dance, and his relationship with his father Luo Chengfu and the villagers has fallen into a low ebb. However, due to chance and the timid Zodiac sign from the heavenly court, he became a good partner in the process of capturing the Nian Beast Xiao Wu, and after several tribulations, he gained friendship with Xiao Wu, driving away Xiao Wu's fear of human beings, and winning the love of the villagers and the recognition of his father. Returning to the original intention, let everyone have a new definition and understanding of some traditional customs. The whole film uses an artistic perspective to create a warm story, convey positive energy to people, and encourage everyone to continue to innovate in the fine tradition of cultural customs. The lion dancer Luo Chuan in the film is committed to inheriting the folk tradition of innovative lion dance, and the movie "Nian Beast" also integrates traditional folk culture with mythological stories for innovation, and the film not only echoes from the depths of Chinese blood, but also engraves the innovative brand of the new era.
The new creative team joined in, shocking visual effects to open the Chinese folk customs festival
Zhejiang Huace Entertainment Technology Co., Ltd., as the producer and producer of the film, has been deeply engaged in traditional film and television production for many years, and in recent years, it has produced and produced many high-quality online movies such as "The True Path of Voldemort of the Classic of Mountains and Seas", "The Temple of the Wind and Snow Mountain of Lin Chong", "Great Sage", "Sword Falling Great Qin", "Secret Ancient Beast", "The Great Adventure King's Western Region Dragon Hunt" and many other high-quality online movies, and has always adhered to quality as king in the selection and production of topic planning and production. The movie "Nian Beast" positioned itself as a high-quality online movie in the early stage of preparation, and formed a strong behind-the-scenes team to escort the quality of the film. Liu Hongzhi, one of the top ten young film directors of the Green Onion Film Project, joined the film and invited a top team from photography, styling, action, art to visual effects to create this magnificent fantasy film.
In terms of photography, He invited Li Xiaohu, an excellent photographer after the 80s, to personally handle the work, and he was present in excellent works such as "Evil Does Not Pressure justice", "Great Wishes", "Captain China", "Yanxi Raiders" and so on. In terms of action, Song Yingkai, an excellent action director who has directed high-grossing head network movies such as "Qimen Dunjia", "Water Monster", and "Soul Mage 2", was invited to personally design the action scenes and teach the actors to play on the spot, so that the scene action of the film is more three-dimensional and full. Finally, in terms of art direction and visual guidance, the film invited Teacher Ying Haitao and Teacher Chen Xia, the former is an art expert with fifteen years of art experience, and the latter is involved in the special effects post-production of many cinema films such as "Animal World" and "The Wandering Earth". In terms of actors, He also invited Teacher Chen Chuang, who has starred in many popular classic film and television dramas such as "Baolian Lantern", "Magic Mobile Phone", "Fugui", "Qingyunzhi" and other popular classic film and television dramas, and portrayed classic roles such as "Fugui", "Wheezing Heavenly Dog" and "Yellow Brow King", to play the "Anti-One" village chief Hu Changli. The first-class team creates first-class effects, and the first-class effects will surely provide a guarantee of excellence in the quality of the film, so that the film will present a stunning effect from the story characters to the visual presentation. The new image of the New Year beast, the grand special effects scene, the shocking visual effects, and a folk festival belonging to the ancient Chinese nation are about to kick off.
Accurately create a New Year online movie, inherit excellent folk customs, and strengthen the cultural self-confidence of the Chinese people
As a family celebration comedy film, "Nian Beast" is set against the backdrop of the Spring Festival and depicts a lively New Year atmosphere. The Spring Festival has always had its special significance for Chinese. It is not only a holiday, but also a day for Chinese family reunions around the world, but also a symbol and symbol of Chinese culture. In the movie, the rich Spring Festival elements and traditional customs such as lion dance, Spring Festival, and firecrackers are vividly presented on the screen, so that young people can deeply contact these folk customs through the movie, and they can also understand the stories behind these customs from the movie. These Spring Festival customs, which have been passed down for thousands of years, will not fade because of the development of the times, but precisely because of their long-term and unique special charm of culture. Culture is the soul of a country and a nation, culture rejuvenates the country, and culture strengthens the nation. Without a high degree of cultural self-confidence, there can be no cultural prosperity. Let us look forward to the release of this movie together, and look forward to it not only becoming a newly shaped film with traditional cultural IP connotations, but also being able to establish a cultural inheritance bond with more Chinese people, hoping that the movie "Nian Beast" will not only bring us the joy of the New Year, the happiness of reunion, but also let the audience harvest a strong cultural force!