In India, there are several major festivals every year, such as Maha Shivaratri, Diwali, Holi, Eid-ul-Fitar, Id ul-Zuha, Independence Day (15 August), Republic Day (26 January), Gandhi's Birthday (2 October), etc. This year, the three-day Eid al-Fitr is just around the corner, one of the major annual festivals for more than 100 million believers in India.
And Indian actor Salman Khan declared that he would do something he had never done during the festival: watch a movie of his own from start to finish. The actor is known to be impatient with watching movies and has never been able to fully watch any of his films. A director friend of Salman Khan once said that Salman used to sometimes watch the plot of some movies piecemeal, but never watched the whole movie. That is about to change.
As one of the three Khans of Bollywood, he has participated in more than 80 film works, such as "Little Lolita's Monkey God Uncle", "True Love in My Heart", "When Love Is Thick", "Legend of the Tiger Hero", etc., which have a strong appeal. There is a saying that Salman Khan is one of the very few superstars in India who has not yet appeared on the big screen to make theater audiences scream madly, and it is conceivable that when Salman brings new works, he will bring popular fans.
Radech: The Bhai You Want Most is an ill-fated song and dance film originally scheduled to be released on Eid al-Fitr in 2020, but it has been delayed for a year due to the pandemic, but it is well known that the recent epidemic in India has become more rampant. Letting Indians go to the cinema is obviously an anachronistic and dangerous move. So, salman's new film premieres will take to the internet, premiering on May 13 through India's ZEE network. Salman said he will be in the living room on the first day of the festival watching his new film with the whole family.
ZEE is India's television broadcasting giant, founded in 1992, with strong program manufacturing experience, business network throughout the world's more than 160 countries and regions media, with more than 5 billion viewers, is India's more successful brand. In the current domestic situation in India, it is obviously wise for new movies to be broadcast on online platforms. And Salman's endorsement of his own actions is also a cry to encourage the public to watch movies.
Zee said it hopes to recover at least 45 percent of the film's investment during the holiday season and the following weekends, and the rest of the investment recovery target is expected to be seen through performance in the coming week. Sherik Patel, Zee's chief brand officer, said: "We expect the film to attract as many viewers as possible, so that everyone can get at least two hours of entertainment to temporarily forget the haze around them. ”
Indians struggling with the epidemic may not necessarily have the mood and time to watch such a movie, but I hope that they can get rid of the current survival dilemma as soon as possible and get some more breathing space in the cruel real world.