Yangzhou Network News (reporter Sun Yan Tu Mingjuan) Nowadays, live broadcasting of daily necessities such as cosmetics, fruits, and seafood has become the norm. Live selling machine tools, have you ever seen it? Yesterday, Yangli Group tried for the first time in the industry to do live streaming of machine tools, breaking the traditional face-to-face business negotiation mode of the large machinery and equipment industry, attracting many customers to place orders online.
"Hello everyone, today we are on the shelves in the live broadcast room are two machine tools, one is the MC1 series open single point high-precision high-performance press, a total of 11 models, the other is the PB series mechanical compensation CNC bending machine, a total of 8 models." Yesterday, the reporter saw in the Yangli live broadcast room that the anchor was introducing two products through the lens. Like the live streaming of daily necessities, this live broadcast has demonstrations, discounts, gifts, lottery, as well as professional machine research and development engineers and sales elites to answer questions. "I'm going to buy 10 units and go and place an order right away." Many Yangli VIP customers spell online orders. The live broadcast lasted from 1:30 p.m. to 8:30 p.m., attracting nearly 20,000 online viewers and dozens of machine tools trading online, amounting to millions of yuan.
"So many orders, put in the usual market, enough for us to run for a while." According to the person in charge of the new media operation project of the Yangli Marketing Department, while accepting orders from customers online, the group will send commissioners to contact customers offline and sign contracts.
Founded in 1966, the 55-year-old Yangli "plays" the live streaming that young people like, and the pace of transformation is still light.
"It's an attempt we've made to keep up with the times." The person in charge introduced that for this live broadcast, they prepared for more than a month. It is reported that on the WeChat live broadcast platform on the same day, there were more than 10 industrial enterprises that broadcast online at the same time as Yangli, but Yangli was far ahead in the background data and transaction amount during the live broadcast.
"Business contacts and technical negotiations have relatively high requirements for people's mobility, and after the new crown epidemic, we began to explore how to achieve a seamless connection between the sales of industrial products and new media." The person in charge said, "We hope to make the live streaming into an online exhibition of mature products, so that customers can fully understand our products without leaving home." ”
The success of the first attempt means that the live broadcast of Yangli machine tools will enter the normalization stage? In this regard, the person in charge of Yangli said: "We will further improve the live broadcast process according to the feedback of customers and the market, and then decide the timing of the next live broadcast of the machine tool with goods." ”
"Traffic economy" has become "incremental economy", and industry insiders believe that Yangli's attempt is expected to open up the "Made in Yangzhou" all-weather, omni-channel marketing model.
Responsible Editor: Progress
Source: Yangzhou Network
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