"Looking for the 25th Hour" Brand Strategy of Polyato Hotels was released

"Two points and one line, step by step, from the office to the conference room... If you had the 25th hour of your life, how would you spend it? On July 5th, the "25th Hour of Searching for Chinese" Brand Strategy Conference of PolyYalth Hotel was held at the Guangzhou Grand Theatre.

Xiao Xuzhe, founder of Yatu brand and general manager of Poly Commercial Real Estate Investment Management Co., Ltd., introduced that the 25th hour is Yatu's collective name for a better life. "We want everyone to get away from stress and tedious things and start a spiritual journey. At The Yatu Hotel, you can add some artistic beauty to your life, and feel the 25th hour of art of living in this different life than within 24 hours."

At the press conference, a 30-minute micro-documentary presented the "25th hour" exploration tour of the four artists in Nyingchi Yatu. From inspiration to presentation, the artists interpreted the existence of the 25th hour in another language for seven days. Among them, in the eyes of oil painter Mao Zheng, the 25th hour is to let himself empty. Life shuts down occasionally, and when it starts up again, it runs faster.

How to understand the "25th Hour of Original Art of Living" advocated by Yatu should start from the product value of Baoli Yatu Hotel. Li Guohua, general manager of Poly Hotel Management Co., Ltd., interpreted Poly Yatu Hotel with keywords such as "creative art, guanyi, craftsmanship, and product art". He believes that the presentation of the art of living is diverse, and each Yatu hotel has a unique soul.

According to reports, the first Yatu Hotel of Poly Commercial Real Estate was born in Nyingchi, Tibet. R&F South Kunshan, Yunfu and other places will follow suit. In the future, Poly Commercial will focus on building the "ARTEL Yatu" hotel brand and complete the national layout in stages. With South China as the core, it is stationed in the core areas and cities such as southwest China, yangtze river delta, Beijing-Tianjin-Hebei, etc., and gradually forms a vertical and horizontal layout along the eastern coast and along the Yangtze River. Whether it is in a natural and cultural resort or in the bustling city center, there will be a figure of Pauli Yatu and the "25th hour" it brings to the city. In Li Guohua's view, if some people like to empty, some people will like the prosperity and bustle of the city. Baoli Yatu Hotel will not only be located in natural and cultural resorts, but also in first-tier cities such as Guangzhou.