Reporter | Chen Qirui
Edit | Lou Shuqin
Interface Fashion recently noticed that some netizens posted on social media such as Baidu Tieba and Sina Weibo, saying that the frogment design flagship store opened on Tmall was a cottage store and had nothing to do with Fujiwara Hiroshi's personal brand.
Click into the Tmall flagship store of frogment design, the reporter development store follows the lightning logo created by Hiroshi Fujiwara in the logo and clothing design, and the product illustrations also add Japanese descriptions to create the style of Japanese fashion brands.
The highest sales in the store was a shirt that sold for 399 yuan and was decorated with a lightning logo on the back, and some consumers said in the comments that they bought the authentic Fujiwara Hiroshi fragment design.
But when Interface Fashion asked customer service at the Frogment Design Tmall flagship store, it replied that the Frogment design was a British brand registered in the UK. According to the enterprise qualification information given by Tmall, the reporter found that the fragment design belongs to Quanzhou Zhili Trading Co., Ltd., and the Tmall store was launched on June 17, 2019.
According to the data of Tianyancha, the legal representative of Quanzhou Zhili Trading Co., Ltd. is Hu Chunsheng, and there is another company called Hangzhou Fagummer Clothing Technology under its name, which is engaged in the development of clothing technology, clothing sales, cultural and artistic exchange activities planning and other businesses, fragment design is the only clothing brand under it.
In addition to entering Tmall, Zhili Trading has also opened offline stores for fragment design in Hangzhou, Jinhua, Xiamen, Sanya and other places. Interface Fashion searched on the public reviews and found that some consumers have realized that this frogment design is not the frogment design created by Fujiwara Hiroshi, and believe that the store is "rubbing the edge ball".
At present, Fujiwara Hiroshi has not responded to the behavior of Zhili Commerce.
fragment design is not the only overseas fashion brand that has been copied. Previously, Supreme New York had complained about Supreme Italia's opening of a store in China, which was subsequently found to be trademark infringement.
Recently, the fashion brand Victors, founded by Georgian designer Demna Gvasalia, has also appeared in the country with a "version of the same name". On Weibo, the official account of China's Victors has 160,000 followers, frequent posts, and many celebrities appear in the same style.
According to Chinese Victors, the brand was founded by a designer named Christopher, with the intention of using clothing to express thoughts and insights on social phenomena, and disassembling the interpretation of French Victors (clothes), indicating that "VETE" means veto, "MENT" and "ENTS" mean spirit and body.
According to the registration information on the WeChat public account of China Vetements, Interface Fashion found that the brand is currently controlled by Montvis (Shanghai) Trading Co., Ltd., which was established on August 20, 2020 and is a limited liability company wholly owned by a foreign legal person.
But Victors, founded by Demena Gvasalia, has not opened a direct sales channel in China, and its clothing is currently mainly sold in luxury brand boutiques, and the design style and pricing are quite different from those of Victors in China.