During the Mid-Autumn Festival, the Chongqing Municipal Commission of Commerce focused on monitoring the city's major business districts and key commercial and trade enterprises to achieve retail sales of 7.14 billion yuan, an increase of 9.8% year-on-year.
Activities to benefit the people stimulate the growth of holiday consumption
During the Mid-Autumn Festival holiday, various districts and counties, major business circles in the main city, and major commercial and trade enterprises have launched theme consumption promotion activities to promote the steady growth of consumption.
During the Mid-Autumn Festival, the city's major business districts and key commercial and trade enterprises monitored by the Chongqing Municipal Commission of Commerce achieved retail sales of 7.14 billion yuan, an increase of 9.8% year-on-year. Among them, the retail sales of commercial enterprises increased by 11.8% year-on-year.
During the Mid-Autumn Festival in Shapingba District, the retail sales of key monitored commercial and trade enterprises increased by 24.1% year-on-year. The Kowloon Po District Business District launched a variety of promotional activities to facilitate consumer shopping, and retail sales increased by 34.8% year-on-year during the festival.
The South Bank District boosted consumer sentiment and business sentiment by holding promotional activities and enhancing the shopping environment, and retail sales increased by 29.3% year-on-year during the festival.
Jiangbei District launched the Mid-Autumn Festival National Day promotional activities with the theme of "Aishang Chongqing, About Jiangbei" to further attract consumption and stimulate consumption, and retail sales during the festival increased by 15.7% year-on-year.
In addition, during the Mid-Autumn Festival, major commercial and trade enterprises carried out various forms of consumption promotion activities, increased the publicity of various consumption promotion activities, and gradually released consumption potential.
The retail sales of New Century Carey Shangdu during the festival increased by 37.9% year-on-year, and the retail sales of New Century Supermarket Taohuadian during the festival increased by 13.1% year-on-year. The retail sales of Yonghui Supermarket (Jiamao Store) increased by 9% year-on-year during the festival, and the retail sales of Yonghui Supermarket Youyang Store increased by 15.1% year-on-year during the festival.
Rural tourism is sought after
During the Mid-Autumn Festival, citizens and tourists are enthusiastic about traveling, and rural tourism is sought after by young people, eating farmhouses, staying in homestays, and punching in the "net red" country house group has become a good choice for them to discover rural beauty, food and terroir characteristics.
Bishan District held the Bishan Qingshui Fish 2021 Chongqing Bishan Second Rural Cultural Tourism Season, wonderful stage performances, band residency performances, ever-changing magic, Sichuan drama face change, clown acrobatics, cute pet star show, etc., as well as fishing competitions, fishing shows, farmhouse special fish banquets and other "fish" cultural activities.
Fuling Maxim's Red Wine Town held a series of autumn activities with the theme of "2021 Fuling District Farmers' Harvest Festival and Maxim's Red Wine Town Golden Autumn Consumption Season", integrating the elements of harvest into various activities.
Tourists not only enjoy the original ecological idyllic scenery, feel the local atmosphere, enjoy the joy of harvest, but also feel the farming folklore and experience the hard work of farming in the edutainment and education of farming culture.
During the festival, the weather is fine, and tourists can take photos and punch cards on the Xiangxi Landscape Covered Bridge where Chinese and Western views combine, or linger on the Net Red S-shaped highway, or climb up to the top of Jigong Mountain Amusement Park to enjoy the pleasant autumn scenery in the scenic spot.
Wanzhou District combined with the Mid-Autumn Festival folk culture, tour of Ping Lake, night view, music appreciation, Mid-Autumn Festival poetry and other activities are staged.
Scenic spots such as Ganning Waterfall, Gaoliang Seven Star Valley, anxi Anlan Valley and other scenic spots have gathered popularity through ticket reductions, discounts, price reduction packages and other promotional methods, which has greatly driven the prosperity of the farm catering and accommodation consumption market.
According to monitoring data, during the festival, the turnover of key monitored farmhouses in all districts and counties of the city increased by 15.8% year-on-year, of which the turnover of farm farms in Pengshui County, Fengjie County and Wulong District, which was monitored, increased by 71.4%, 56.3% and 49.9% respectively year-on-year.
Festive dining is a hit
During the Mid-Autumn Festival, family dinners, family gatherings, relatives and friends gatherings have become the protagonists of the Mid-Autumn Festival catering market, and the city's catering enterprises have seized the festival business opportunities, reduced the price of dishes, benefited the people, and activated the catering consumer market.
The 15th China (Chongqing) Mid-Autumn Festival Food Expo held at the Nanping International Convention and Exhibition Center, with the theme of "Joining Hands to Revitalize the Countryside, Sichuan-Chongqing Brand", brought together more than 1,000 kinds of characteristic agricultural products from nearly 30 districts and counties in Sichuan and Chongqing, as well as hundreds of mooncake brands in Yunnan, Guangdong and other places to participate in the exhibition, and also blew up the "cultural and creative wind" to cater to consumer rejuvenation and meet the consumption needs of the general public and group buying consumers during the Mid-Autumn Festival.
Taoranju, Qiu Bayu, Walnut Li Music Restaurant, Pot Pot Feast Water Eight Pieces of Old Hot Pot and other catering institutions have launched special packages or preferential activities, attracting many citizens to spend.
According to monitoring data, during the festival, the turnover of key accommodation and catering enterprises in the city increased by 18.1% year-on-year.
Upstream journalist Xu Ju Intern Hu Binpeng