Some time ago, H&M once again "ate bitter fruit", the turnover in the third quarter fell by 40%, which is already another sharp decline after the Xinjiang cotton incident H&M, so that many brands realize everyone's determination, but unfortunately there are still brands "stubborn", and even tried to challenge the bottom line of the Chinese people again, this so unclear brand is the singer Jolin Tsai's new endorsement - "Standard Chartered Bank".
Some netizens found that Jolin Tsai himself participated in the filming of the new Advertisement of Standard Chartered Bank, when mentioning the global market, the operation interface released was suspected of R (insult) H (Hua).
After this serious problem was discovered, the official fan group certified by Jolin Tsai also quickly hid the propaganda Weibo, only when nothing happened.
At this time, you can also refer to the attitude of the state media when BNP Paribas made similar mistakes in 2019 - the English version of the Global Times criticized by name, with the headline: "This company has itchy skin again?" ”
After a closer look at Jolin Tsai's new endorsement advertisement, I found that their "skin" is not a general "itch", in addition to the operation interface, other parts are also worth exploring, first of all, we must know that this is a regional advertisement placed in Taiwan, so why does the interface have to show Hong Kong, China?
Secondly, pay attention to the scene setting, Standard Chartered Bank is headquartered in London, the first time to display London time in the advertising background is still normal, but the next row of world clocks to choose the display object is not right.
London time corresponds to Beijing time, in addition to Dubai time and Singapore time, the other two time display is a few meanings, the international can not be so arranged, right?
Of course, Jolin Tsai herself will certainly not participate in the review of these advertising details, but netizens have other questions about her, or that sentence, how can you be special every time?
Netizens are also very curious, when more than 40 Taiwanese artists celebrate the birthday of the motherland, why is a singer who has not made less money and still owes many concerts to mainland fans?
Forget it, or do not recommend moral kidnapping, just when Jolin Tsai is "love in the heart is difficult to open", then the next thing that netizens care about is, when can Jolin Tsai terminate the contract with the brand of R (insult) H (Hua) in the "Xinjiang Cotton" incident?
It should be known that after the outbreak of the "Xinjiang Cotton" incident in March, more than 50 artists have resolutely decided to terminate their contracts with the brands involved, which is also another large-scale wave of large-scale termination of internal entertainment after the map incident, and the stars of the entertainment industry have finally proved themselves with actions again.
In addition to the appointment, the stars also spontaneously supported "Xinjiang cotton" in various ways, and actress Zeng Li hung cotton accessories directly on her elbow when attending the red carpet.
TVB actor Chen Shaobang also filmed a video of losing H&M clothes, although we do not encourage this behavior, after all, everyone was reasonable consumption before, but also praise for his attitude.
It is also after the "Xinjiang cotton" incident that celebrities also have the consciousness to endorse and promote domestic brands, which is also a rare opportunity for the rise of domestic brands, and "Jolin Tsai" can be said to be the only discordant element in the "Xinjiang cotton" incident.
At the beginning, Jolin Tsai's official fan group came forward, claiming that Jolin Tsai had replaced the concert sponsorship brand for "Xinjiang Cotton".
But soon netizens found that this brand is not only her concert sponsor, but also her endorsement brand, she did not terminate the contract with the brand at all, and also put the brand activity advertisement on the second page of the Weibo background, until July, the brand website also had Jolin Tsai's advertisement.
However, some netizens suggested that the Standard Chartered Bank advertising operation interface may also be set up because of the rules of the financial market, but the clarification of the world clock about the advertising background has not yet been seen.
Coupled with the previous Jolin Tsai does not terminate the contract with the problem brand and other issues, and finally suggested that Jolin Tsai himself or the team, can stand up and do a good clarification, your fans have waited too long, the last time the scene of 100,000 fans dropped, if you are not careful, you will reappear again.
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