In order to further polish the "Chuanzihao" characteristic labor service brand and enhance the brand awareness, reputation and competitiveness, with the consent of the provincial government, sponsored by the Sichuan Provincial Migrant Workers Work Leading Group, undertaken by the Sichuan Provincial Human Resources and Social Security Department and the Guang'an Municipal People's Government, and co-organized by the Yuechi County People's Government, the "Chuanzi" Characteristic Labor Service Brand Promotion Conference was held in Yuechi County, Guang'an City on October 28, and Hu Bin, secretary of the party group and director of the Human Resources and Social Security Department, and deputy head of the Provincial Leading Group for Migrant Workers Work, attended the meeting and spoke at the meeting.
Sichuan is a province with a large population and a large export of labor services. For a long time, the provincial party committee and the provincial government have attached great importance to the construction of labor service brands, and since 2002, they have concentrated on cultivating and creating a large number of nationally renowned labor service brands such as "Chuan Meizi", "Sichuan Chef", "Sichuan Construction Engineering" and "Sichuan Baoan", as well as local ethnic labor service brands such as Shu embroidery, Qiang embroidery, Yi embroidery, and Tibetan thangka. In April this year, in accordance with the decision-making and deployment of the provincial party committee and the provincial government, 20 regional labor service brands with large market influence, strong employment drive and good social response were publicly selected throughout the province, and they were promoted as important projects to promote employment entrepreneurship and serve rural revitalization in the province.
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These 20 "Sichuan brand" characteristic labor service brands
What are they
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"Sichuan brand" characteristic labor service brand
Chengdu City (Huanhua Girl, Jintang Welder, Qiongzhou Bamboo Weaving)
Zigong City (Zigong Lantern Craftsman, Fushun Construction Engineering)
Luzhou City (Chuanzhu Labor Service)
Mianyang City (Mianzhou Qiao Sisters, Chuankefa Construction Engineering)
Guangyuan City (Chuanyu Nuclear Industry)
Suining City (Suining Electronic Gardener)
Leshan City (Leshan Jiajie)
Nanchong City (Guocheng Yuejie, Dexiang people)
Yibin City (Xingwen Miaojia Huijie)
Guang'an City (Yuechi Transmission and Transformation Electrician, Huaying Construction Engineering)
Dazhou City (Canal Protector)
Ya'an City (Yazhou Tea Master)
Meishan City (Qingshen Bamboo Weaving)
Ziyang City (An Yue Lemon Brother Lemon Sister)
The first batch of "Sichuan brand" characteristic labor service brand characteristics
01 It has a historical heritage
From the perspective of history and culture, labor brands such as "Zigong Lantern Craftsman", "Qingshen Bamboo Weaving", "Huanhua Girl" and "Yazhou Tea Master" have cultivated generations of cultural and creative artists relying on the local historical and cultural heritage of thousands of years, and have become a bright cultural business card of the local area and even Sichuan.
"Zigong Lantern" began in the Tang and Song dynasties, flourished in the Ming and Qing dynasties, and has developed from China to more than 600 cities in the world, and its form and connotation have been carried forward in the inheritance.
"Qingshen Bamboo Weaving" inherits the thousand-year-old bamboo weaving culture, from the traditional practical type to the current combination of practical and artistic, its weaving process has been included in the national intangible cultural heritage protection, bamboo weavers throughout more than 30 countries and regions.
02 It has industry benchmarking
Labor service brands such as "Chuanyu Nuclear Worker", "Yuechi Transmission and Transformation Electrician", "Qiongzhou Bamboo Weaving", "Guocheng Yuejie", "Jintang Welder" and so on have a high market share and a leading position in the industry.
"Sichuan-Yu Nuclear Workers" have cultivated more than 60% of the skilled workers of nuclear power enterprises in the country.
"Yuechi Power Transmission and Transformation Engineering" covers one-fifth of the country's power transmission and transformation construction market, and undertakes the construction of power facilities in 17 countries in four major states around the world.
The porcelain tire bamboo weaving compiled by "Qiongzhou Bamboo Weaving" accounts for more than 90% of the national market.
03 Employment drive
"Huaying Construction Engineering", "Dexiang people", "Xingwen Miaojia Huijie", "Canal Protector", "Leshan Jiajie", "Suining Electronic Gardener", "Mianzhou Qiao Sisters" and other labor service brands, formulating industry evaluation and training standards, order-based training of a large number of skilled talents, has become a large number of large-scale employment "absorber" and "booster".
"Huaying Construction" exports about 115,000 labor services every year, covering more than 10 countries such as the whole country and Dubai.
"Dexiang people" solve the employment of more than 180,000 people every year.
Driven by the leadership of labor service brands, in 2020, the province's rural labor force transferred 25.734 million people, and the labor service income reached 567.36 billion yuan, an increase of 15.6% and 222.7% respectively over 2010.
04 Have social impact
Labor service brands such as "Chuanzhu Labor Service", "Anyue Lemon Brother Lemon Sister", "Fushun Construction Engineering" and "Chuankefa Construction Engineering" have been successfully transformed into well-known "industrial business cards" through large-scale development and market-oriented operation around local advantageous characteristic industries.
"Chuanzhu Labor Service" competed with 146 labor service brands across the country at the third national entrepreneurship and employment service exhibition and exchange activity, and successfully won the "Labor Service Brand I Care Most About" award.
"Anyue Lemon Brother Lemon Sister" has been engaged in lemon planting and processing more than 430,000 people all year round, planting and processing products are exported to home and abroad, Anyue is known as "China's lemon town".
What's next
Sichuan will adhere to the basic idea of "training and cultivating brands, expanding the market, and promoting employment in the market"——
Grasp the brand discovery and cultivation
Based on the local, carry forward the tradition, meet the needs, follow the law, establish a labor brand project database, and implement dynamic tracking and classification management. For labor service brands that have formed a relatively mature operating system, integrate and optimize brand resources, expand market influence, and promote bigger and stronger; for labor service products that have a certain degree of popularity and a large scale of employees but do not have a fixed name, we must pay close attention to determining the brand name and concentrate on brand development; for labor service brands that are in the early stage of development, whose skills are not prominent, and whose distribution is relatively scattered, we must summarize the brand characteristics and gradually guide the formation of labor service brands.
Do a good job in brand building itself
According to the characteristics of the product, do a good job in brand design, and formulate brand building development plans. Implement a standardization strategy to enhance the core value of brand service quality. Establish brand creditworthiness archives, commend creditworthy brand business entities, carry out creditworthiness publicity, and establish a brand credit system.
Optimize the brand development environment
Explore and cultivate a group of practical talents with exquisite skills and master unique skills, and realize the transformation of skills training from quantitative extensive to quality industry. Combined with the development plan of labor brand, relying on various training institutions and vocational colleges, a multi-functional training system adapted to market demand is established to achieve effective docking of brand training and labor export. Actively build a platform for exchanges and cooperation, innovate and carry out labor brand display and exchange, docking and negotiation, and skill competitions, organize brand entities to participate in various market expansion activities, strengthen brand promotion and exhibition, and further improve the popularity and influence of the "Sichuan brand" labor service brand. Regularly carry out the collection and selection of labor service brands, select labor service brand projects with wide influence, and launch a number of typical figures such as founders, inheritors, leaders and image spokespersons of labor service brands, and play a typical guiding role. During the "14th Five-Year Plan" period, Sichuan will select 60 "Sichuan brand" labor service brands in batches.
On the morning of the 28th, the participating comrades visited Guang'an Electric Power Vocational and Technical School, Yuechi County Transmission and Transformation Human Resources Service Industrial Park, Sichuan Yuechi Transmission and Transformation Engineering Company, Sichuan Tengfeng Electric Power Engineering Co., Ltd. and other relevant points of the "Yuechi Transmission and Transformation Electrician" labor service brand in batches.
At the promotion meeting, Chen Wei, member of the Standing Committee of the Guang'an Municipal CPC Committee, director of the United Front Work Department, and chairman of the Federation of Trade Unions, delivered a speech on behalf of the Guang'an Municipal PARTY Committee and the Municipal Government; Huang Xiaodong, member of the party leading group and deputy director of the Human Resources and Social Security Department, and director of the Provincial Migrant Workers' Office, read out the instructions of Vice Governor Chen Wei. The first batch of 20 "Sichuan brand" labor service brands were centrally awarded on the spot, the main body of labor service brand cultivation and the employing enterprises held a centralized signing ceremony, and the responsible comrades of the city and county (district) governments where the 5 labor service brands were located were promoted on the spot.
Wang Yi, director of the Provincial Employment Bureau, and Sun Zhiming, second-level inspector of the Department of Human Resources and Social Security, attended the promotion meeting. Responsible comrades of the Guang'an Municipal Party Committee and the Municipal Government, responsible comrades of the relevant member units and offices of the Provincial Leading Group for Migrant Workers' Work, the main responsible comrades of the Municipal (State) Human Resources and Social Security Bureau, the responsible comrades of the county (city, district) government where the labor service brand is promoted on the spot, the main responsible comrade of the human resources and social security bureau of the county (city, district) where the first 20 "Sichuan brand" labor brands are located, the main responsible comrades of the main body of labor brand cultivation, the responsible comrades of the employing enterprises, the media reporters and the office of the department, the employment promotion office, the migrant worker work office, Nearly 100 comrades in charge of the Provincial Migrant Worker Service Center attended the promotion meeting.
Editor: Chen Xuelian Proofreader: Yuan Tiechen Review: Liu Yajun
Source: Sichuan People's Society