Recently, Taihe Music Group announced that it has officially settled in YouTube Music, becoming an important local copyright music supplier of YouTube Music in China, and through DMH, a copyright distribution platform independently developed by Taihe Music, it automatically docks the copyright music library in accordance with the DDEX international common standard, increases audio services, provides users with richer music content and experience, injects vitality into the music industry, and assists Chinese music to go global.
YouTube Music is a new music application specially created for music fans, which has been officially launched in 78 countries and regions around the world, of which YouTube Music was launched in Hong Kong, Taiwan and other regions in November this year. YouTube Music provides users with a wealth of music content such as official albums, singles, mixes, live performances, cover songs, anime music, electronic music, etc.; According to the user's preferences, the music that has been played will adjust the content recommendation, and can also be combined with different situations and moods to suggest music playlists to users, so that good music is easier to find.
Taihe Music Group is a "national copyright demonstration base" and a demonstration unit for the "going out" of capital culture. As a high-quality music label group in China, Taihe Music Group has a matrix of many music labels such as Taihe Wheat Field, Sea Butterfly Music, Yashin Music, Wheat Field Music, Red Star, Terracotta Division, etc., serving musicians of different styles to continuously create high-quality content, forming audio, short videos, long videos, pictures, text, lyrics and other copyright forms, and building a massive, high-quality and high-heat music copyright music library. On this basis, Taihe Music Group launched DMH, China's digital copyright distribution platform, which successfully solved the pain points of the industry with a new industrial thinking and added a new chip for the development of the digital music industry. It is reported that the DMH platform currently has 160,000 labels, 1.69 million albums, 13.45 million songs on the shelves, the total number of uses exceeded 10 billion times, has been included in the former State Administration of Press, Publication, Radio, Film and Television major project database, by the Beijing Municipal Copyright Bureau as an excellent copyright project.
The past business integration between Taihe Music Group and YouTube has contributed to this "entry". With years of refined operation, Taihe Music Group has opened and operated two official channels "Taihe Music" and "Taihe Music-Select" on YouTube as an example, and has cooperated with many different types of Chinese musicians so far, releasing thousands of music videos, among which, about Xue Zhiqian, Lin Junjie, Chen Jieyi, Adu, Liu Renyu, Fang Jiongyong, BY2, Guo Meimei, Alain, Cao Xuanbin and other artists Have had a single MV broadcast of more than one million, and according to A& R and music big data are integrated, managed, and analyzed, customized song lists for relevant user portraits, planning popular topics, etc., and showing the beauty of music + technology in a smart way. In May 2018, Taihe Music Group was awarded the "Silver Creator Award" by YouTube for its outstanding performance on the two official channels of "Taihe Music" and "Taihe Music-Selection". At present, the total number of subscribers to these two channels exceeds 740,000, and the total number of views exceeds 1 billion. In the future, Taihe Music Group will also set up a special module for docking, allocate more diversified, richer and better content resources, and put them on the YouTube Music platform, including singles, albums, lyrics version MV, full version MV, live performances, behind-the-scenes tidbits, news reports, etc., to create a new way of playing and deeply serve music fans.
Liu Xin, Senior Vice President of Taihe Music Group
Liu Xin, senior vice president of Taihe Music Group, said, "Music + video is a new content source for the future IP industry. This entry into YouTube Music is one of the major initiatives of Taihe Music Group to adhere to 'going out' and continue to explore many possible international cooperation, under the premise of maintaining a good cooperative relationship with YouTube, we are very confident that Chinese music and Chinese musicians will succeed in the international market." ”